Why animation is important in marketing? Animated explainer videos have evolved dramatically in this era of digital marketing. Promoting a brand, product or a service using explainer video is now on the movement. The prevalence of smartphones and high-speed internet have boosted up the video watching rate drastically.
If we ponder over the video marketing statistics, the facts are surprising. People spend considerable time on watching and sharing videos on social media. 4 billion videos are viewed per day on YouTube, and 1 billion video contents are viewed and shared daily on Facebook. Among the videos, animated marketing videos are the most popular.
Benefits of animation in marketing
A study has shown that people watch and share more animated videos as compared to other videos. That is why more and more businesses are adopting animated explainer videos to make their digital marketing successful.
Now, let’s discuss benefits of explainer videos and why they are so much popular among both the viewers and the businesses:
The power of Creativity:
Animation provides an excellent scope to show creativity as well as wit. A combination of creativity and humor, attracts everyone’s attention. Brainstorming thoughts, brilliant graphics, and expert voice modulation make the audience spellbound. It is needless to say that promoting a business through animated explainer videos increases the chances of leaving a great impact on the viewers’ mind.
Less Time Consuming:
A study has shown that today, human attention span is reduced to 6-8 seconds. Nowadays, people are not interested in reading long product descriptions. That is why they like to watch a compact explainer motion graphics corporate video that can serve their purpose.
A two-minute-presentation of an animated video can have the ability to explain a content of two pages. It saves a great deal of the viewers’ valuable time. People don’t feel bored or exhausted in watching animated videos.
Interactivity is a key element in the promotional explainer videos. Animated videos provide high interactivity rate with the viewers. A powerful combination of pictures, motion, text, voice, sound effects and music makes the viewers glued to the screen. After watching the video, they feel the urge to try the products or services.
It is seen that the conversation rate is increased by 30-40% whenever an explainer video is posted on the landing page. Animated videos efficiently create a stronger call to action. It is seen that an explainer product video on the landing page makes the sales graph impressive.
A Good SEO Booster:
As YouTube is a product of Google, the Google search engine tend to showcase search results for a product, a service or a company that has several videos on YouTube. Not only that, Google shows results that are interesting and popular. And, it is the animated video by which interest can be created as well as popularity can be gained easily.
Flexible and Cost Effective:
An Animation is a medium through which we can show anything that we want. It provides us the scope to create something that is, perhaps, impossible or very hard to achieve in reality. Animation provides enough flexibility in changing or shifting of ideas from one to another maintaining a smooth link between them.
Animated video saves us from the huge cost of finding suitable artists, managing them, shooting, lighting, location setting and so on. To create a brilliant animated video, you just need to have a creative mind and appoint some technicians. Only using animated video you can have your thoughts in motion at a very low cost and in a very short time.
Shareability and Virality:
Explainer videos are easier to share than textual information, and the chances of its being viral are bigger than any other video. Whenever people like a video, they want to share the experience with others. This is the reason why people focus on creating an easily shareable version of their explainer videos for various social medias.
Now, we can understand the value of animated explainer videos in digital marketing. Get your explainer video today and add value to your brand.
How can we be of assistance?
AnimatedVideo.com knows about the statistics, and we know about just the right video content for you. We understand the power it can bring to your brand, and we can develop top contents (like we have earlier) that will pay off for your company and boost your brand to the top. Animated video is the awesome tool that can help small to large organizations compete with efficiency in this challenging environment.
Contact us at AnimatedVideo.com, because we have the edge that gives you the edge!