When it comes to running a successful YouTube channel, it’s not enough to just upload videos and hope people see them. If you want your videos to get results, you have to promote them effectively. To keep pace with the rising popularity of digital video, you need to get creative about using this medium to promote your brand, and YouTube video promotion.
The more you engage with your audience, the better. Social media content strategy is an extension of the overall marketing strategy. While each social network has its nuances, many broad themes apply across platforms.
If you want to maximize your results, you need to avoid these top 10 YouTube mistakes:
Mistake #1. Ignoring Audience Comment:
Ignore the comments of your audience? It is the first mistake you can make as an entrepreneur. And by ignoring these comments, you may be making the biggest mistake of all. One of the most potent ways to promote your YouTube video is to respond to your audience’s comments and take criticisms sportingly.
Because, if you ignore what people are saying, you’ll never understand the issues they’re facing. You will never know where to take your product or service to serve your customers better. And if you don’t ask questions, you’re leaving out a very powerful tool that can help you identify issues and potential opportunities.
Mistake #2. Choosing the Wrong Content
“It’s about the content,” says Tom Horkan, CEO and founder of the content marketing agency, Horkan Digital. “That’s the one thing you can control.”
So what kind of content should you create? This question brings us to mistake number two: choosing the wrong content.
Mistake #3. Having an Inconsistent Marketing Approach
One of the biggest mistakes made by new business owners is having an inconsistent marketing approach. They try to do everything themselves instead of outsourcing and paying someone else to do what they are incapable of doing.
When running a profitable business, it is critical to know when to bring in outside help. Hire smart! This will result in a perfect marketing approach for your business, as well as for all your online video advertising campaigns.
Mistake #4. Trying to Go Viral
The biggest mistake that most entrepreneurs make when they’re trying to get noticed online is going viral. While a viral post can garner a lot of attention, the truth is that most posts don’t go viral. And even if they did, it wouldn’t mean that you can expect to generate a ton of traffic.
If you are trying to go viral, you will fail. If you are trying to go viral, you are trying to force something to happen. You are trying to force people to like your content. And the only way to do that is to make people want to like your content.
Mistake #5. Promoting an Individual instead of the Brand:
The first mistake is promoting the individual instead of the brand. When someone goes to a restaurant, they want to know what’s special about that restaurant. It doesn’t matter to them who the chef is or what their background is. All that matters is to know if it’s good food the restaurant serves. And if so, how can someone get it. That’s what when when a person goes to a restaurant.
So too with your business. People are going to be looking for the people who run the place. You may have seen some of the marketing strategies that involve celebrity endorsements. The idea behind these is that the endorser is well-known, and people will be more likely to buy from a company that has the endorsement of a well-known person.
But it’s not always a good idea to promote a celebrity by name. If you do, you’re promoting the brand of the person, not the brand of your company.
Mistake #6. Breaking the Rules before Knowing them Properly:
With the increasing content on YouTube, many rules and regulations can be noticed. Once you know the rules, it will be much easier to know what to do when confronted with a situation that is not covered by the rules.
This is especially true if you understand the rules well enough to recognize when you are breaking them. In other words, once you know the rules, it will be easier to know when you are doing something wrong. So in case you wonder how to boost YouTube videos amongst your niche, abide by the set ground rules of YouTube.
Mistake #7. Not Following the “YouTube Guidelines”:
When you post a video to YouTube, there are certain things you must include for your video to be successful. In fact, according to a study done by Brightlocal, “65% of marketers say that including call-to-actions in their YouTube videos increases sales.”
So, what exactly do you have to include? Here’s a quick list of items you should consider, including:
- A clear objective for the viewer
- An enticing headline
- Images that support the copy (and tie back to it)
- Metadata that describes the video and includes the date it was created
- Tags relevant to the video
- Relevant links
- And, of course, the actual copy you intend to use as the CTA (call-to-action).
Mistake #8. Promoting to the Wrong People:
To effectively promote an YouTube video, you first need to know the right audience for it. This means knowing what type of video your audience is more likely to be interested in.
For example, if you want to promote a travel video, you would probably target people interested in that topic. You can then choose a strategy based on how you think they’re going to react.
Mistake #9. Not Choosing the Right Platforms and Tools:
Choosing the right tools and platforms is important, especially if you’re looking to promote your YouTube video channel and thereby, drive sales and growth. If your goal is to grow your audience organically and you’re using Facebook or Twitter, then that’s fine.
However, you want to avoid these platforms if you want to drive sales or sell a product. These platforms are geared towards sharing content, growing an audience, and engaging.
If you’re looking to make sales, you’ll need to think about more than the platform but rather the content on each platform. Think of social media as a tool. Use it as a tool. And while the platforms offer a lot of functionality, the content you post on these platforms will determine how you use it.
“The right platform” is not just about technology; it’s also about what makes you happy. As you’re researching platforms and tools, think about how you’d like to interact with your audience, whether that’s through email, social media, or some other method. There are tools available for every need—as long as it’s a tool that serves your needs and doesn’t get in the way.
Mistake #10. Not Having any Calls to Action:
The most overlooked part of every sales message is the CTA. That’s because CTAs are difficult to write. They require focus and effort. But if you don’t have a compelling reason for your reader to click on your CTA (call to action), he won’t.
So, make sure you have a clear and obvious call to action in each of your blog posts. A great way to make it even more obvious is to use contrasting colors. Use one color for your call to action and another color (or different typeface) for the rest of the post.
In conclusion, when it comes to getting your videos seen, you’ll want to focus on a few things. First, you need to create unique, fresh, and helpful content. You need to be creating valuable content that people will share, like, and subscribe to.
After you create high-quality and engaging content, you’ll want to make sure that you are promoting that content. It would be best to build an audience and nurture those relationships actively. More views. More subscribers. More comments. More favorites.
So there are the some of the proven strategies for promoting your YouTube channel. Though the platform’s algorithm is always changing, but some of these things will remain constant for your video’s lifetime.