When trying to choose between character animation and whiteboard animation, there are a few things that you should consider as a business owner. There are advantages to using both character animations and whiteboard animations, but they are used for somewhat different purposes and goals. So first you should decide what your goal is in your animated project so that you can decide which one would be best to use for your ad or strategy.
Advantages of character Animations
There are several advantages to character animations that you don’t find in whiteboard animation graphics. One advantage of character animation is that it can be used in stories. If you plan on creating a storyline that will be carried out by certain characters, you will want to use character animations.
Going back to the early cartoons, character animations have had a unique advantage in the way that they draw in the viewer into the action by way of dynamic characters and dialogue.
Remember also know that when you create animated characters, you will want to create some strong actions for them to do as well and this should also include props. There are some online platforms such as Powtoon and others which allow you to set this up without a whole lot of effort. However, when you go through an online animation platform, you’re always going to be limited to the scope of what the software and the platform will do.
Multiple Platforms and Formats
Another advantage for creating character animations is that you can put them on multiple formats and platforms. Nowadays you never know how customers are going to come into your website or your online social media site. So it is good to keep in mind that you should build your project based on the fact that you do not know all of the aspects of your demographic audience. Knowing that you can create a character animation that will work on multiple platforms is very beneficial and essential to project success.
Personalize the Process
Another reason to use character animations is that it personalizes the project to individual people. Not only does it use custom animated features to create the characters, but people often react to characters with moving faces in a similar way that they react to people in the real world. It is a mental connection that goes back to the early days of their youth when they enjoy watching cartoons on TV on Saturday mornings.
Advantages of Whiteboarding
Whiteboard animations are unique because of the way that they are presented to the audience. Unlike a character animation, which usually features individual characters that the viewer follows through a storyline, whiteboard animation is an over-the-shoulder view of a hand that is writing.
This allows the viewer to see the script created before their very eyes. So some of the appeal of whiteboard type animations may be the fact that they get to feel that they are a part of the creative process in some fantastical way.
Create a Classroom Environment with Whiteboard Videos
The appeal to this sort of animation may also have to do more with a classroom type setting that people relate to and remember from their early school experience.
We have all watched our teachers in school write on the board that helped us better understand a difficult concept. Perhaps this is the primary connection or perhaps it is something else. The success of a whiteboard animation is largely determined by how well you can keep your audience’s attention as you go from start to finish to your call-to-action.
One of the many advantages to whiteboard animations is the fact that it is very advantageous to an instructional environment. If you’re in the learning space or any business in which you want to show people how to do something, you can reach this goal through whiteboard animations.
Whiteboard Animations are Great for Sales Pitches
Whiteboard animations are also great for sales pitches. Starting from the beginning to the end, you can capture and keep the audience’s attention by keeping them in suspense until the final scene. Of course, it has to be engaging enough for people to stay with your video until the very end when you display your call-to-action. You don’t want them to stop watching before they get to the end or you will defeat the purpose.
Whiteboard animation is extremely informational in nature, and it tends to make people want to stay through to the end because it is almost like watching live television. You never know what is going to happen until the last segment. Mini Whiteboard animations are used online for sales pitches for particular products, so if you are a product sales person or just product salesperson, you may want to consider this format of animation.
There is much more we could say about both character animations and Whiteboard animations. But I would advise you to do some research for yourself and decide which one is best for you. They are both advantageous depending on your goals. Character animations tend to use a story more than a sales pitch to get information across. They can be utilized in a wide variety of contexts including corporate videos, explainer videos, and other things.
Which to choose?
Animated characters are effective because they draw people into the action much like a sitcom draws people into the action on prime-time television. You let the characters do the talking when you are dealing with animated characters.
The characters also take the customer or viewer through to the only logical conclusion which is to purchase the product that they are advertising. They may also be used for instructional means, but the whiteboard video is usually more efficient for this as the research indicates. This study by a famous psychologist suggested that whiteboard video increases the attention and focus of the subject to watch the whiteboard video by 92%. This is statistically significant and indicates that whiteboard video may be the most efficient type of animation if you want to increase brand recall when it comes to your brand.
Help is on the Way!
Still confused? If you are still not sure which type of animation is best for you, come visit our portfolio at animatedvideo.com.
Speak to one of our representatives who can help you further. We know that every business is different so it is a good idea to explore various options before deciding what your animated video should look like. We have years of experience in creating original custom made videos for businesses that drive and increase your traffic and level of engagement. Only you can decide what is best for your business, but we will be happy to listen to you and give you suggestions on what might help.
Just Do it!
The important thing is that you get a video out there and animated video is one of the most effective ways to increase attention and raise your level of engagement. It is also very cost-effective, and it will raise your return on investment by several percentage points.
Careful planning and production are always crucial when developing a strategic online digital media plan. Contact us at animatedvideo.com for more information on how we can help you reach your goals for your company using animated video in 2017.
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