We’re all aware of the importance of having a well-thought-out, well-organized website design. However, your site’s layout doesn’t alone decide the success rate of your brand. When designing your next website, don’t forget about the power of whiteboard videos and the benefits of whiteboard animation for your website.
If you have ever asked yourself why whiteboard animation is important for business, we have got all the answers to it. Well, whiteboard animation isn’t just any other type of media content. Instead, it is a unique sales tool that offers a level of transparency, simplicity, and effectiveness that simply can’t be found in other types of sales tools.
The best part about whiteboards is that they can be used as an effective, fun, and affordable way to explain complex ideas to a busy audience.
Here are 10 Amazing Business Benefits Of Using Whiteboard Animation:
Increase Product Awareness and Engagement
Product marketing is really about getting people to recognize your product. The key benefits of using a whiteboard animation to convey your product USPs are many, compared to using just text or conventional animations. A whiteboard animation video is an animated piece of media that presents visual information and makes a product visually memorable and easy to understand.
In the case of a product whiteboard animation video, the audience will see a visual representation of a product in action, often highlighting a specific feature of the product or describing the benefits of the product. This is great for getting your products noticed on social media, in e-commerce websites, in online ads, and more.
The key to avail the business benefits of whiteboard animation is to make sure the content highlights the features of your product while making the point that they are an essential part of your business.
To get the most out of a whiteboard animation video, first, understand your brand or product. Know what message you want to convey, who you’re marketing to, and how the product will look and feel. Second, create a simple story arc or storyline that will connect the brand/product with your viewers.
Show Off Your Creativity
Have you ever seen someone present a PowerPoint slide show that had a simple message? They usually say something like: “Here is the slide you are looking at. Here are the steps you can take.” This is what makes Whiteboard Animation videos so powerful. They are not just static slides; they are actually animated. A simple animation can add a lot of value to a presentation, a blog post, or a video.
This is a fun way to show off your creative side and make your readers curious about what you’re going to do next. You can use whiteboard animation videos to highlight the features of your product or demonstrate the usage.
The key here is that the video should be interesting, so the viewers stay engaged.
Communicate Better With Customers
One of the most effective ways to communicate with customers and potential customers is through a whiteboard animation video. The reason is that people process information differently when they hear it, as opposed to when they see it. People are naturally attracted to images. They also pay attention to details. When we watch a video, we can see the story unfold. We can read the words.
But when we read words, we don’t have to focus on what the writer is trying to say. We can simply read the text. And if we’re not sure what something means, we can reread the sentence. It’s much harder to do that with a video.
Whiteboard animated explainer videos are more powerful than normal videos because they usually make your message visually appealing. They are also very easy to share and understand.
Enhance Sales, Conversions, and Branding
Many entrepreneurs find whiteboard animation videos to be an incredibly effective way to create content. Whiteboard animation video can be used to demonstrate a product or service, tell a story, make a point, and add value to a blog post. It’s also a great way to engage and attract viewers, promote a new product, offer a unique sales pitch, or add personality to an already existing product.
These are some of the business benefits of whiteboard animation videos that can take your business one notch up.
Generate More Quality Leads
It’s time to stop using your standard sales letters and start generating leads with whiteboard videos. If you’ve been looking for a way to generate quality leads and boost conversions – in short, how your business can benefit from animation, this is the method to do it. In fact, it’s so easy that you can even do it on a small budget without hiring a professional designer.
This can be a very good method of getting leads in the door or on your doorstep. Many people are just browsing around looking for more information, and it’s easy to show people things that they may be interested in. There’s a lot of buzz around whiteboard animation videos right now. They’re a good way to get a prospect’s attention and get them to click on something that you can use to generate quality leads.
Make your Website more Fun
You need to make your website more fun. Why? Because people spend more time online than they do at the gym, according to Google. People are more likely to stay on a site that is enjoyable to visit.
In this day and age of “fake news” and disinformation, websites need to use whiteboard animation videos as their online content marketing strategies. Whiteboard animation videos are a very effective way to communicate with your audience and make the content much more interesting. If you can write down your thoughts on a whiteboard, you can animate it!
Build Trust and Credibility
The advantages of whiteboard animation videos can be manifold. Apart from engaging your audience, the other thing to keep in mind is that if you want to gain the trust of your audience, then you need to give them what they need. In this case, the consumer doesn’t care what it costs as long as the product works. It’s not about value. It’s more about whether you’ve earned their trust and whether your product or service is worth their money.
If they believe that your company can deliver, and the value proposition you provide is authentic, then they’re much more likely to buy. The more compelling you make your whiteboard animation videos, the more people will pay attention. They’ll start paying more attention to the words you say, too, so you should work on speaking clearly and keeping a consistent voice throughout.
Create a More Engaging Customer Experience
Customer engagement. We all use this term, but what does it mean? The definition from the Oxford dictionary states that customer engagement is “the process of involving customers and stakeholders in decisions about your product or service”. When we say, “we are engaging our customers”, we try to involve them in decisions about our product or services.
In other words, we are trying to make them want what we have, need, or offer. As an easy way to engage customers and increase your company’s social presence, whiteboard animations are a great way to convey a story in a short space of time.
By using the power of whiteboards, you can present the story of your brand in a compelling way, which will encourage users to share your message online.
Reduce Customer Abandonment Rates
Have you ever noticed that when the price of a product goes down on a website or a shopping cart, a customer’s abandonment rates go up? While there are several reasons why customers abandon online stores, including the lack of social proof, the main reason for the higher abandonment rate is “time sensitivity.”
When it comes to improving customer retention on your website, whiteboard animation advertising is the best way of doing this. When you use whiteboard animation on your websites, it will provide great value to your audience.
This is because whiteboard animation is visually stimulating. It is designed to be visually interesting. As a result, customers who visit your website are more likely to stick around and read through everything on the page.
Drive Social Media Traffic
These days, social media videos are often played without the audio; it is optional to turn the audio on or keep it off. And mostly, the latter is continued. Whiteboard animations are pretty self-explanatory and don’t need any audio or background score to convey what’s happening within the video.
With this fabulous feature, whiteboard videos can be your ace card to hook the audience on social media and generate a great deal of organic traffic.
So these are the whiteboard animation benefits that will grow your business and strengthen your brand credibility. Whether you want to educate your audience about your product, or simply give them a tutorial or promote your new software, app, or any other product, whiteboard videos are the best tool you can choose.
A marketer can leverage these simple yet memorable animations even for corporate training, internal discussions, etc. Watch them bring life to your brand message and give your business a wider clientele.
So, if you need such a high-end and custom brand asset and successfully utilize the benefits of whiteboard animation for your company, get in touch. Our custom video production service can keep your audience entertained and wanting for more!