While video has been a proven content marketing winner for years, many businesses are still hesitant to use it. But with so many free options available today, using video animations is within reach of nearly any organization. And when it is about enhancing the engagement quotient for the audience, nothing but a creatively crafted interactive video content can help.
The best way to get our point across is to make it enjoyable. The most potent weapon in our marketing arsenal when it comes to video is – INTERACTIVE VIDEO! Making one’s videos “interesting” can multiply the effectiveness of your video content by 1,000%! Consumers have evolved their tastes and preferences globally and have come beyond passive content forms.
Interactive Video Content – How Marketers can Capitalize the Rise
That tells us about the rise in interactive animations, even in the mainstream. This is clearly evident from the critical appraisal of the recent Netflix movie ‘Bandersnatch’. Just because of its outstanding ‘interactivity’ whereby a viewer can take hold of the story and experience five different endings. Interactivity at its highest!
More and more audience wants to experience immersive content that lets them take part within the video in a linear fashion, enables them to engage with the gamified interface and more, and allows them to take the story as they want.
Luckily, there are many ways to create high-quality, “for-real” creative interactive animations that almost anyone can create and use.
Here are 10 proven and easy-to-implement interactive tactics you can use to supercharge the effectiveness of your video content marketing:
1. Incorporate Relevant Interactive Elements in your Videos:
Add quizzes and surveys. Studies show people enjoy taking quizzes and surveys. So why not incorporate them into your videos? You can easily poll your audience or have them take a test related to the subject of your video.
Here’s an example: A car dealer shows a video about the features of his newest model car. In the end, he asks his viewers a simple question like – “Do you think this is the best car I’ve ever sold you on the merits alone?”
This simple yet effective trick to make the user interaction can prove beneficial for the marketer in the long run. The reason being the user’s spontaneous reaction to the question.
2. Embed Interactive CTA Buttons within the Video
These “call to action” buttons will pop on your computer screen every time you pause the video and prompt you to take action. Such as calling a friend, buying the book, signing up for a seminar or the newsletter, whatever. The idea is to create a powerful “nudge” to get you to take some kind of positive action.
Users must “interact” with the video to get the most out of it. So include a button or two at strategic points in the video so viewers can click on them and hear a short recorded message. These messages could give them a phone number to call for more info, or perhaps a link where they can sign up for your mailing list, or maybe even both!
3. Enable Interactive Navigation
Interactive navigation means you can click on the letter or word to read the original text and get additional information. The navigation buttons also work with the letters and words in the videos.
Enabling interactive navigation means your client can use the mouse or trackpad to navigate the website. This enables them to click on links and buttons and scroll down and up the page as needed.
4. Implement the Latest Immersive Interactive Video Technology
Implement the most up-to-date, interactive, multimedia, and video technology available out there. This will increase the bottom-line profits significantly. The latest interactive video technology puts thoughts into words and actions so one can get out of their own way and start living the life of their dreams.
However, if you wonder how to make interactive video content in a near-accurate manner, well, with the right interactive video tools, you’ll be able to communicate with prospects more effectively and efficiently, give them valuable information and build strong, lasting relationships with them.
You’ll also be able to create a more interactive experience for your customers. The more information you provide your prospects, the better they’ll understand the offered service, and the stronger your relationships with your clients will grow. Leverage interactive content to drive better engagement across all customer touchpoints.
5. Embed 360°View Within the Video
On the video, when you click on the picture of the globe at 2:16 in the video, a window pops up with an image of a map of the world. You can move the mouse around the map, and a tiny camera icon (it looks like a pin) appears where you move the mouse.
This is a “360-degree view” of the world, which is a great way to learn the material. By enabling the 360-view, one can use their computer’s arrow keys to navigate any section they want to review and listen simply by pressing the space bar. This is a kind of interactive video content that will definitely make your video marketing memorable and out-of-the-box.
6. Implement a Hotspot
“Hotspot” is a short section (one or two seconds long) that is superimposed on your screen, and it contains a button (or several buttons) that, if clicked on by the viewer, takes him to a specific web page.
This gives you a fantastic ability to redirect people to another page on your website without them having to leave your site. This means you can get people to do something… even if they don’t buy anything from you!
7. Enable Google Maps in the Video to Give your Audience More Control
Use Google Maps in the video to give your audience more control and show them EXACTLY where you are. They will be able to see the exact location on the map and zoom in for an incredibly clear view of the area around your talk.
This gives them more confidence in you as a speaker and makes them feel more connected to you. It is a very subtle way to make them feel more a part of the whole ‘interactivity’ ball game.
8. Incorporate Trigger Pop-ups that Help Users Subscribe to your Newsletter or Channel:
Trigger pop-ups that take the users to a web page where they can sign up for your free newsletter or unsubscribe from your channel if they want to. This is a “subtle” way to increase sales and get people to give you their email addresses and/or to buy your product.
Make sure you have a clear, obvious, and easy way for them to do this. For example: “Click here to get more info and/or to buy this product.” They will then receive an email or notification every time you publish a new video explaining how they can get the course material.
9. Add Clickable Cards in your Videos making them Interactive
Your video sales messages can become much more powerful by adding “clickable” links to other pages on your website where the visitor can get more info about what you are offering. So, add clickable cards in your videos to make the content all the more exciting and help the viewers connect with you.
Your customers and clients will love your videos and find them extremely valuable, and they will likely tell others about them who will also become your loyal customers and clients.
10. Embed Interactive Fill-able Forms Within your Videos
Embed interactive, “fill-able” forms on your website that collect data which allows you to better understand the people who visit your website. This helps capture leads, increase sales, and create more effective marketing campaigns in the future. Some credit for the rise in interactive video marketing can go to these forms within the animation.
Don’t miss a chance to offer viewers to fill out a questionnaire, survey, or a detailed form with their contact information (like name, address, phone number, and email address). This gives you the ability to send a personalized sales message or some other type of follow-up communication.
Use interactive fill-able forms on your website to gather contact details which you can then use to create a “stretch goal” list.
*Bonus*
* Create a Personalized Approach in your Interactive Content *
Your interactive content must have a personalized touch that will influence them to choose you over your competitors. Create an interactive, personalized video for viewers to ask you questions, give feedback, and get support. They can ask questions, tell you about their situation, and you can respond in an intelligent, non-condescending way.
Give them a way to connect with your brand emotionally and personally. This is the most impressive part of the entire process!
Final Thoughts!
In conclusion, today, more than ever, people are searching for answers. They want quick fixes. They don’t want to read long reports or study complex material. People want interactive videos. They want something they can watch and do. And, if you provide it, they will come back to your site time after time. Plus, they will share what they learn with their friends and family.
One of the major usages of such content can also be seen in the academic landscape. Adapting interactive videos in education is the next-level way to engage students and let them enjoy a personalized learning experience.
All of this translates to big profits for the savvy marketer. It’s not a fad. It’s the way things are now. If you aren’t using interactive video in your marketing campaigns, you should be. It’s easy to incorporate into your business, and there is no reason not to take advantage of this powerful tool. This is a great way to get results in a short period. There are different types of interactive videos that marketers can leverage to hack business growth for, but the trick is to find the right type that actually works.
To improve your marketing efforts for any kind of social media, you can always knock on our door.After all, if your video is good enough, people will share it, embed it, link to it, and even visit your site to watch the video. So if you want professionally created interactive video content to add up to your marketing arsenal, we are the right guys for ya! 🙂
