What can we expect for online video and marketing in 2017? It’s always hard to tell what will happen in a new year but with online media, anything is possible. Video is the future of content marketing. Many people have ideas on what is coming down the pike in the coming year but here are a few predictions from some credible experts on the topic of online video marketing trends.
Future of video technology: Live Video Streaming Will Sky-Rocket
There has been a trend in 2016 for online “live” video streaming. Many individuals, artists, entrepreneurs and business owners have opted to create live video streams to show off their talents, products, or services and it has become almost mainstream of late on understanding the importance of video in marketing. Professional video creators, as well as countless amateurs and even teenagers, are getting on the YouTube broadcast apps to blast their ideas or creations to the world.
According to Forbes magazine, they predict the video “live streaming” craze to continue in the coming year.
The increasing use of mobile devices, as well as the increase in social media, will contribute to this trend. Think about how you will utilize the “live streaming” feature in your video marketing plans. How often will you do it? Will you only use recorded video? It might be wise to develop a plan that includes both recorded and edited video and live cut-ins so that you take advantage of both options. You may also capture difference audiences this way.
Increase in Data Visualization Tools
Data visualization tools will increase in popularity in 2017. This is due in part to the increasing use of “big data” by company owners that is necessary to track customer behaviors on websites and implement it within their business plans. Pictorial and graphic data visualization tools will help to streamline the data that businesses must use to predict the behavior of customers and adjust their marketing strategies.
Native Advertising Increases
Native advertising should also see an upswing in 2017 as people have become more immune to traditional ads that they see when they are browsing online. Google Adsense ads and links still work, but there is a need to create ads that work with the content that people are researching online.
Shoutmeloud.com predicted on their blog that 2017 will be the year of increased video ads. Rather than featuring ads that only accompany the video, there will be a trend to present well-developed full-scale video ads similar to the professional ads you already see on network TV.
In fact, mainstream media has suffered some recent setbacks in their credibility, and you may start to see online video take center stage as alternative media will be considered the new mainstream media format of 2017 and beyond.
Mobile Devices will Trump Desktop Use
It is predicted that mobile devices will start to dominate desktop use more in the coming year and this trend is expected to continue into the future. Some of the major retailers such as Amazon and Apple have reported a drastic increase in mobile sales. Some of their recent surveys indicate that there are more users from mobile devices than from traditional desktop users.
Marketing to App Users will Increase
With the increased use of mobile devices, more shoppers are also coming to shop via their store apps rather than through their main website. This means that the marketing techniques that have been used in the past will have to be adapted to work with in-app shopping options and media specs. Get familiar with the shopping apps that other retailers have created and make sure your business has an app and a mobile-friendly website.
To get a clear understanding of just how important mobile marketing and usage will be in the coming years, just take a look at our mobile growth marketing infographic below.
More Social Conversion Tools
Expect social media to be the platform of the future for conversions. It has already been one of the most important factors in increasing engagement and sharing of ads, video, and other media. But in 2017, we will start to see an increase in social media conversion as the main platform.
Part of this comes from an increase in the use of sharing on social media that has grown the level of engagement and customer acquisition. Social media now accounts for 2/3 of all online internet users. Study statistics and figure out how this will affect what you do with your ad campaigns.
Another fascinating statistic is the prediction that social media ad spending is expected to reach $14 billion in 2018. The Social Media Examiner reported that the majority of businesses on social media had reported increased sales after being on social media.
There are many more social media statistics that show the trend toward using social media as one of the most important factors in creating a successful online marketing campaign.
The Rise of the Wearable Devices
Another trend we will see more of in 2017 will be wearable devices. Sales of the iPhone watch have hit new highs recently, according to Apple CEO, Tim Cook. as well as other similar products that allow people to wear their technology rather than carry it around with them. How will your videos look on wearable devices? What will you do to optimize them?
Search Engine Algorithms Will Change-Again
Google has issued numerous updates on their search engine algorithms. The new algorithms are likely to reflect new standards of how Google and others will determine the ranking of websites. In the most recent updates, Google has reflected their desire to have sites be mobile-friendly and to produce high-quality content.
It will be interesting to see what new surprises may lie in store and website owners will have to be in tune with the changes as they plan for the new year and beyond for their business sites. It is important to note that you will need to consider any algorithm updates of Facebook as well as other social media platforms; not just Google’s.
The criteria will be to produce content that is original, informative, and entertaining. You will need to be able to fit your video into this criteria and adjust your marketing plans to meet the new specs. However, as long as your content is original and informative, you shouldn’t have a problem.
Original High-Quality Content will Still Remain Supreme
High-quality content will remain at the pinnacle of online marketing in 2017. People who are shopping online for products and services will still want to see high-quality content that is informational in nature and not sales-oriented. There will be an increase in professional writers and video producers which will drive the market up, so content will cost more.
There will also be a large increase in niche-based high-quality writers who possess high levels of expertise in specific areas, and their pay will increase dramatically.
The Use of Digital Marketing and Video Production Tools Will Increase
Another trend we expect to see more of in 2017 is the use of marketing and video tools that help you to maximize your impact with online video ads and promotion. By utilizing more resources and digital tools, you may be able to present better video ads and increase your ROI in 2017.
Dream Big in 2017
Well, there you have it: 10 of the expert predictions for 2017 for online video and marketing in 2017. What will you do with your video campaigns in the coming year? Keep these trends in mind as you plan and contact us at animatedvideo.com.
We can help you create a stunning animated video that will capitalize on all of these predictions and keep you ahead of your competition. But you can’t do video marketing without a video. So contact us today to get started. The world is waiting!