Mobile usage is growing at a faster rate than ever before. While it might not seem like new iPhones are flying off the shelves in the United States, it’s the global growth and reach of cell phones and mobile devices that is growing faster than ever. With more mobile devices in the world, it also means a lot more money funneling in the world of mobile marketing.
Today we are going to take a look at just how impactful this shift to mobile has been over the last several years, and where it’s headed in the future. Instead of providing you with endless data reports and thousands of words of boring text, we brought everything to life through our visual infographic below.
How Much the Mobile Marketing Realm has Grown!
When did you get your first mobile device and smartphone? It was probably several years ago. While countries like the United States, UK, China and many others being at the forefront of technology, it might not seem like a big deal to have a mobile device in your pocket. However, as technology continues to progress and the price of smartphones get cheaper, so does the reach of these items as well. Cheaper and more accessible mobile devices mean massive markets like India will soon flourish with mobile accessibility throughout the whole country — which means potentially billions of more people getting online.
In fact, there are currently over 2.6 billion smartphone users in the world today.
- The overall number of mobile phone users reaches 4.43 billion in 2015.
- This number is expected to grow to 4.61 billion in 2016 and 4.77 billion in 2017.
- The number of people with a “smartphone subscription” reached 2.6 billion in 2015. This is expected to grow to 6.1 billion by 2020.
We all know mobile usage and growth is just going to continue to rise, but how will that affect online usage through desktops and tablets? What we know is that more people are using their mobile devices over traditional online browsing. This means brands, businesses, and advertisers need to get in front of their audiences in new and creative ways. Creating a mobile application, having a responsive mobile-ready site and advertising through mobile social platforms like Facebook, Twitter and SnapChat have proven to be extremely successful for brands and businesses of all sizes.
Samsung, Apple and Huawei are the top three phone vendors in the world today
- Samsung 21.4%
- Apple 18.7%
- Huawei 8.1%
- Lenovo 5.1%
The top 5 phone vendors in the U.S. Market based on mobile website visits are Apple, Samsung, Verizon, AT&T and LG.
As one of the leaders in the mobile smartphone space, Android has massive market share — nearly 6 times great than that of iOS.
The top mobile operating systems in the second quarter of 2015 were Android (82%), iOD (13%) and Windows (2%).
As mentioned earlier, with more people having access to the internet through their mobile devices, it leaves for little need to use a desktop computer. Reports are now showing that 37% of all website visits come from mobile devices. What does this mean for brands and advertisers around the world? Let’s take a look.
- According to StatCounter, 37% of website visits in 2015 were generated by mobile web browsers.
- At the end of 2015, the most popular browser was Chrome Mobile with 36.93% market share.
- UC Browser came second with 18.6% market share, while Safari fell into third with only 17.9% market share.
When it comes to using mobile payments, 18% day they are instantly ready to pay through their mobile device. A recent survey by Accenture showed that 18% of North Americans use mobile payments regularly and as much as 52% of them are aware that they’re available (but not necessarily using them yet).
Along with making payments through mobile devices, 87% of people always have their smartphone at their side. This could be a huge benefit to brands and advertisers, as it means their customer is always a simple notification away. Here are a few more industry stats on how connected the world is with their mobile devices.
- 68% of phone users say they check their phone 15 minutes of waking up
- 87% always have their smartphone at their side, day and night
- 91% of users turn to their phones for ideas in the middle of a task
- On average people check their phones 150 times per day and spend 177 minutes using them
- 82% of smartphone users say they consult their phone during shopping in a physical location
Mobile ad spend is higher than desktop ads
- eMarketer predicted that in 2015 mobile should account for 51.9% of total digital spending in the U.S. in 2015.
- Mobile ad spend in the U.S. will grow from $28.477 billion in $30+ billion 2015 in 2016, eMarketer estimated.
$1.5 trillion transactions
Mobile commerce transactions currently amount to $1.5 trillion annually, and will reach $3.2 trillion by 2017. 75% of internet users went online via a mobile device at the end of 2015.
In 2016, mobile devices aren’t only the most popular or commonly owned device, but also they’re starting to overtake all other devices in terms of time spent online.
Is Your Brand Taking Advantage of What Mobile has to Offer?
As an existing business or brand, it’s not a matter of if and how you can start focusing on mobile — it’s simply a matter of when. If you still are sitting on the sidelines and worried your competition is quickly moving ahead… you should be!
Take immediate action today to build a powerful presence and marketing strategy for your mobile audience. This means making sure your sites are all mobile-responsive, considering your options with creating a mobile application and definitely how you can start advertising through existing mobile media platforms.
To see a working example of what’s possible through animated video and mobile-based advertising, just check out the video below. Our professional design team can create a similar video for your brand or business, which you can then start serving through any mobile advertising platform.
One of the most effective ways to engage with your mobile audience is through online video. Everyone wants instant gratification today and video views through mobile usage are through the roof. To learn more about mobile marketing and how to create an amazing animated video for your brand, contact us today.