The animation is a powerful type of video that helps you get your message across in an engaging way. The statistics on video marketing show that people respond to animated video in a much more engaging manner than any other type of video. (Insivia.com)
Animations create more interest in your message as evidenced by a lower bounce rate as well as other measurements that people have been able to take on their sites. Research shows that even corporate business managers prefer to watch an animated video over regular live action or talking head video if it is on a topic they are interested in.
But which type of animation is the best for an explainer video?
Which type of video is best for an explainer video? This is largely a matter of opinion, but it helps to analyze all of the major types of video so that you can see which types are available. First, let’s look at the different types of animations and then analyze which one is best for explainers. Then you can decide for yourself what works best for your brand.
2D Character Animation
2D character animation is a type of animation that uses basic flat animations that can move up and down and left and right. But they cannot move outside of these basic maneuvers.
These are the same types of animations that were used in the original one-dimensional cartoons that were drawn by hand and then put together in cells to make them appear to be moving.
2D Motion Graphics
Another type of animation is known as 2D motion graphics. This type of animation allows you to take various graphics and create motion as is seen in this video. The dimension is not 3D but there is a lot of activity and movement, and the graphics can move up and down or side to side. There does not appear to be any space behind the area of motion in a 2D animation or motion graphic.
3D animation is another type of animation that allows you to create realistic-looking graphics and animations that have a real-world look. Unlike 2D animations, 3D animations allow you to create the illusion of a background that exists behind the animation or objects in the foreground. This increases the level of reality and allows for other aspects such as props, advanced design, and computer imaging. This site shows how an image is rendered to a 3D animation format.
Many industries take advantage of this type of animated design including the auto industry, engineering, interior design, and movie-making.
Whiteboard animation is a different type of animation that allows you to create an engaging presentation that appears in real-time. It lets the viewer follow the presentation from the beginning to the end so that viewers do not miss any part of the message.
This type of animation is highly recommended for sales presentations as well as educational and informative information that you want to share with others. One of the best things about this type of animation is that it does not require any color. It is created using a drawing hand that sketches out the information step by step that the viewer must follow to the end.
One successful technique that many people use regarding whiteboard animations is to eliminate the option to stop the video in the middle of the presentation when it is running on your site. This makes the viewer have to watch the entire video to the end before they can see the call-to-action. This is a good idea when it is important to make sure your viewer sees everything in the video that is presented in an explanatory fashion.
Live Action Video
When we talk about live action video, we often get images of Steven Seagal or Bruce Willis films that are full of heart-pounding action and non-stop activity. But a live action video is nothing more than any “real world” video that uses real people, backgrounds, and locations to create the video.
This can also include “talking head” where there is a key person talking directly to the audience, as well as high-action videos. Remember that the term “live action video” does not refer to the high-action video. Rather, it is just a term to refer to any real video that is filmed outside of the animated environment.
Please note that you do have the option of filming some of the videos using live action video and other parts with animation. You can use the animated part to explain your process that you are wanting to discuss and then bring in a real person testimonial near the end.
Stop Motion Video
Stop motion video is a type of video that uses a variety of pictures that you take over a long span of time and then stitch them together with editing. In the example above, you will see that this creator has used clay to create an animated snowman, by adding one piece at a time and then putting them together into a composite image.
All you need to create stop motion video is a good camera, a steady table, and lots of patience. It does take quite awhile to put it all together, but the final result can be kind of interesting.
Screencast videos are videos that are created using a screencasting software such as Screencast-o-matic or Screenflow (for Mac). These types of videos are great for explainer videos and can be considered a type of animation since they combine various actions and video clips that are put together in a succinct order to create a video.
Which is best for explainer videos?
Explainer videos are a unique type of video that is created to explain some concept or idea to where viewers will have a better understanding of it. While it is possible to achieve this using any of these types of videos, one of the best types may be whiteboard videos, due to their ability to take the viewer through every part of the presentation in “real time.” Of course, the entire video is recorded beforehand, and nothing is “live,” but it appears to be live as the viewer goes through the presentation.
Look through these different types of animated videos and decide which one is best for your brand and your message. Then call us at animatedvideo.com. We specialize in animated video, and we can create pretty much any animation that you want or need for your business.
It is important to choose a format that works well with your purpose. You know your audience best. So think about what works best for your customers and then contact us. We will brainstorm with you to decide which type of video might be best for your brand.
Whether you want to explain a process or just explain the benefits of your brand, you can have the world at your fingertips when you hire a professional video animation company like animatedvideo.com.
We love what we do, and we can help you create a winning video that will capture the attention of even the most hard-to-reach audience.