It is true that marketing is ever changing and various tactics are opening for the use for marketers today. Still, you will find email marketing to be integral to your marketing campaign. It is still very cost effective and returns a favorable ROI. Similar to other marketing strategies, email marketing is constantly evolving to reflect SPAM laws and decent practices. In 2017 we must take these new trends into consideration to help you grow your email list, connect with your audiences in the best manner, and build your client base.
It is The Mobile Era
Email marketers can no longer ignore smartphones and tablets. They remain a huge part in all email interactions and sales. It has been seen that 68% of emails are opened on a mobile device, and that number is growing year by year. Nowadays emails must be mobile-optimized, and there is simply no excuse for giving this primary importance in your email marketing strategy. As 75% of email users are highly likely to delete emails that do not represent nicely on mobile devices. Surely you would not love your emails to be deleted when you worked so hard for the content.
The simplest way to do this is through an email campaigns platform that automatically makes your email templates and messages mobile-friendly similar to Mailchimp. While using a mobile optimized platform, if you are creating your own templates or designs, test your email and make sure it appears engagingly on a mobile device before commencing the campaign.
Visuals are Most Engaging
Researches show that total views of their content increased significantly when they included image or video. How did it happen? Visuals attract audiences and keep them engaged. They consume the image and, if it’s a good image, they look at the rest of your message.
What is even better than images? Well, video is the favored communication method among most Internet users. People are 10 times more likely to engage, embed, share, and comment on video content than other types of content. Moreover, being easily accessible and consumable videos increase open rates by 19% and click-through rates by 65%.
If you have not yet tried it, plan to send email campaigns with video, instead of one with text only. For such campaigns, you will have to use an email platform that allows you to make videos and images mobile-responsive so they don’t appear stretched out or pixelated on different devices.
High Quality Valuable Content is The King
The content was and will be the main factor in your email marketing campaigns. Too much irrelevant and boring content may spoil what you are trying to achieve. Short, but interesting content will make the audiences appreciate your email. Nowadays nobody has ample time to go over long emails, and everyone wants the maximum return for their time and energy spent. Keep your messages short, sweet, and to the point. If you want to provide them with a huge amount of information, write a blog post and, in your email, share the highlights and direct them to your blog post to read the full story. Email marketing campaigns can also be more effective if they offer something of value to the recipient.
Though automated emails are not something new, marketers clearly know the importance of this trend. Triggered emails, like welcome emails and cart abandonment emails, already generate the majority of email marketing revenue in many organizations. Even though triggered email volume typically comprises about 5% of overall email volume, its part is unquestionable. The outsized productivity of such a small percentage of email volume presents tremendous opportunities for brands to better connect with subscribers.
Give these email marketing trends a try and see if they add the extra value in your campaigns. You will surely get more accustomed with these practices. You will then feel more comfortable in trying out new strategies to keep the ball rolling.
If you aren’t actively using new marketing strategies every day for your brand or business, there is no better time than right now. Click here to contact Animated Video and let us create the best value for your business today.