Branding is vital for your business to grow and to plan your branding properly should be the base of your marketing strategies. It is important for everyone- small businesses to big enterprises. It leaves your professional mark on the audiences’ mind. Small startup or the big business tycoon, you should not make the error of underestimating the benefits that LinkedIn presents you with, to grow your branding. Anyone doing research on your brand will eventually come through your LinkedIn profile. It is quite natural. When they visit you, you would surely want to let them have a feel of how big and active your brand is. The following tips would certainly help you do so.
1. Maintain a clean LinkedIn profile
A properly maintained Linkedin profile can get you the desired connections and up your personal branding in the positive direction. What you write in your profile is paramount here. A well filled up profile gives the impression that you are actively taking part in the LinkedIn environment. Your profile becomes more prominent and 7 times more likely to appear in the searches if you add a profile photo. The profile picture should be chosen in a manner that goes as per the dimensions/size restrictions of LinkedIn. Mentioning recent collaborations and employments also boosts the chances of the profile appearing more often.
After this, it comes to your LinkedIn profile headline. It should be a unique one. It is crucial to include industry-relevant keywords in your headline. You should make the headline a realistic, relevant and compelling one. You have to wow your audience with it at the beginning so that they go through your entire profile and posts. Your headline should give them an impression of your strengths, accomplishments, and abilities.
2. Videos will convey the message for you
Videos are on a high and why would you not take full advantage of such visually robust platform as LinkedIn. Most of the users are not aware of the visual power of Linkedin and thus not using videos. Apart from videos, LinkedIn also lets users put images, slideshows, podcasts in their profiles. All of these have manifold advantages over text content. Especially video is always the strongest of them. Many big brands are reaping the benefits of using video at social media effectively.
You can get done a video that introduces your brand to the new audiences as followers who would share your stories. A gaming brand will engage followers big time if they use a video like given below.
3. Your connections will matter a lot
Setting up your LinkedIn profile with engaging visual content is just the starting. You need to keep making important connections and followers to keep your network fresh and active, and strengthens your entire communication with your audience. LinkedIn makes you discover more about them, and they also get engaging information about your brand.
Your audiences are going to love you even more for the connection, once they find about the good and exciting things about your brand. This automatically does the branding for you even before you start doing the hardcore activities for branding yourself at LinkedIn. You can achieve this by connecting with close friends, family, partners, former colleagues, classmates, industry leaders, vendors, and other professionals. You can very well ask them to introduce your profile to their connections as well. Connections will make more connections for sure.
4. Let influencers make it easy for you
How you present yourself on LinkedIn is important, but what other people say about you is 100x times more important. Here comes the role of influencers. Influencer marketing is a very potent tool today, and the same can be used efficiently at LinkedIn as well. LinkedIn Influencers are selected by invitation only and comprise a global collective of 500+ of the world’s foremost thinkers, leaders, and innovators. As leaders in their industries and geographies, they discuss news and trending topics. You can target any of these influencers or search for other in growth influencers as well, who can be convinced of your brand with less effort.
5. Make the best out of your LinkedIn profile
As long social media marketing is concerned, LinkedIn should fall in the very next tier of Facebook or Twitter. With time and proper approach, it can be equally effective as those. But that would need hardwork as well as smart work with Linkedin. You will need to participate big time in all branding related activities. You will need professionally written content for that which has the potential to attract and engage followers. You will have to be consistent with your content to ensure their long interest in your profile. For this, daily updates are important. LinkedIn will do the rest by notifying the followers about your new post.
Let Us be of your assistance
LinkedIn has huge potential, and once you stand out in LinkedIn, the ball starts rolling. We hope the inputs mentioned above help you in getting started. Whenever you need designs and videos for your ideas, simply contact us at AnimatedVideo.com.
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