Do you have a YouTube channel or website where you feature video? Are you feeling like your videos lack something or are you looking for ways to increase your views? In this post, we will take a look at seven things you can do that may increase your views.
Keep in mind, however, that what we are aiming for here is “quality views.” What do we mean by quality views? We mean that you need views from your targeted audience, the people who are most likely to buy from you or to serve as a good lead.
You also need to know that viewers are not just hopping on your page and then hopping back off. You need to be able to catch their interest enough that they will stay to hear your message and your “call to action.” If they never hear your call-to-action, they will never do what you want them to do.
So here is a list of seven things to try to revive your YouTube videos or make them more appealing to increase views.
Start with a great video!
We can’t emphasize this point enough. It’s like writing a book. Your cover may be great, but if you have a bad book, it’s the only copy you’ll ever sell. You’ve got to have quality underneath the cover. The same thing goes for a video. What is your video saying to people who might consider your brand?
The best idea to get started with your video idea is just to take an old-fashioned legal pad and start sketching ideas. Even if it seems crazy or off-the-wall, (some of the best ideas are), think about your storyline first; what you want to say and how you will say it. Then build your video ideas around that.
Remember that you do not have to come up with the entire storyboard, or even a part of it. Leave that to your video producers. Just come up with your message and a rough idea of how you want to do it. Pre-production planning is important no matter what your goal is for your content.
Take a look at what’s trending on YouTube right now for some ideas on what works best.
Know the purpose of your video.
We alluded to this above in the first point, but you should focus in on what your purpose is before proceeding with your video. Don’t just throw some scenery together and hope it works out. Every filmmaker, animator, and music video producer had a purpose in mind when they started putting a video together and you should too.
Is the video meant to explain a process or sell a product? These two types of videos are done very different. Think about what you want to achieve most. Remember also that an informational video may lead to sales because customers are seeking the information. But if it is informational, keep it that way throughout.
One rule of thumb is to write one sentence that summarizes what you want to say in the video and make that your standard to go by. You have to have a place to start no matter what you are doing.
Make it shareable.
Shareability is one of the most important aspects of online video. That’s because your content is meant to be shared online. So make it something people will want to share. Some popular types of video that get shared a lot include:
- Touching stories
- Shocking content
- Popular topics
- Trending events
Buzzfeed hits on these topics a lot, and it pays off big for them. You don’t want to be like a tabloid regarding the shocking content or overly sensational but think about the things people are interested in reading about or seeing in your video.
Again referring to the wise advice of Steve Jobs and others who say to create what customers want, think of your video that way too. This is especially true if you want to market to your leads lists, which should be the case! Put out surveys asking what questions they have, what interests them about your brand or products, and what they’d like to see in your videos. Then deliver it to them. This way you know that they are going to stay with the video until the end in most cases because you are delivering what they want!
Use online tools to boost your content
Okay, if you want a quick fix, there are some out there. Tools such as Outbrain.com allow you to let the technology boost your content for you by supplying the URL of your video. You can set up a daily budget on Outbrain that allows you to create a pay-per-click ad campaign for your views. Some people like to use this type of tool, and it aligns with the Google Adwords type of ad management where you only pay when you get clicks and views.
Promote it yourself.
If you are an artist, author, or any other type of content producer, you know the importance of promotion. Whether you do it yourself or hire someone to do it, it is one of the essential parts of creating interest in your material. So once you create your award-winning video, make sure and use email marketing, blogs, and social media to tell people about it.
Put it in the middle of your page
There’s something to be said for being obvious. There’s also been a lot of research on where the eye naturally goes when someone views a web page. When you open a page to look at it for the first time, your eye naturally goes to the center of the page. Bingo! That’s where you should have your video. This will increase your views, and it may also get you more YouTube subscribers as well.
Blog about it
Blogs are valuable regarding their ability to draw in your audience and keep them coming back. Don’t forget to include your videos in your blog content and put a link or embedding code within your blog in plain view. Also, include a link to your blog and website on your YouTube video pages. Keep doing this on a regular basis, and it will increase your views greatly to both your videos and your blog.
Hire a great production team!
Okay, we know this makes eight points, but it’s important! If you are going to impress the world with your video content, you need a professional look to your video. You need to get your main point across. You need to create stellar content that will get and keep your audience’s attention. When you do that, you can’t lose.
Come visit us at Animated Video. We specialize in custom video production that helps you get your content out there for your website and YouTube channel. We know what appeals to people and we can offer sound advice for your video, and even do it all for you.
Contact us today to find out how we can help you create a video that gets noticed and increases your ROI and results. So get your ideas together then contact us. The world is waiting!
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