Are you planning to use video marketing more in the year 2017? If so, you are no unlike many other small and medium-sized business owners who understand the value of using video within your marketing strategies.
In fact, the video is now considered perhaps the most important element that you can include within your ad strategies, emails, and websites, that will increase your traffic, engagement levels, and revenue.
We have gathered some interesting statistics that will help you to keep in touch with what is going on regarding video marketing. The statistics show that video marketing is the most important piece of your marketing strategy. The below statistics show why this is true.
Video in Email Equals More Clicks
One statistic that might be of interest to business owners is that including a video in email increases your CTR (click-through rate) at a rate of 200-300%! This is a huge statistical difference and worth looking into and thinking about.
Videos are Popular
Another interesting statistic is the fact that 45.4 percent of users viewed at least one video online in one month. In reality, this figure is much more, but this is a global average of online users from various platforms. You can see our list of the most popular YouTube Channels to dive into this a bit more as well.
Educational Video Stats
When it comes to academic environments, 86% of colleges and universities are on YouTube (Dartmouth)and Unbounce reported that including even just one video on your landing page can increase your conversion rate by 80%.
Many public schools are also starting to use video at an increasing rate by offering school tours of their facilities online. This allows parents or students who are wanting to find out about the school to do so easily without actually attending in person.
Video Boosts Engagement
According to Rhythm and Insights, combining video with full page ads boost engagement by 22%. Also, 90% of users say that seeing a video about a product is helpful in the decision process when considering purchasing an item.
All of the above statistics can be viewed at Insivia.com
— Other Interesting YouTube Facts
The Social Media Factor
Social media is another essential ingredient in the success of a marketing plan for your online sites. Like video content, social media is a key element in attracting new views, maintaining current viewers, and raising the engagement level of your target audience. In addition to this, social media, like YouTube, also allows you to easily share your content with the world.
By including video on social media platforms on a regular basis, you utilize the best of both worlds by putting the video where the most people will see it.
Also, Facebook and Twitter now allow you to create customized ads and boost your views of your videos and posts exponentially. The numbers that you can reign in doing this one thing are staggering. Facebook allow has over 1.79 billion users with this figure expected to increase in 2017.
The Magic of YouTube
One of the best things about YouTube is that it is not just a video platform where you can share your video messages. It is also a search engine, which means that you can use key words, descriptions, and titles that will bring in more people than you would ordinarily get from your website alone.
It is feasibly possible to obtain more views from YouTube than directly from your site and any marketing that you do for the website itself.
As of 2013, it was estimated that there are over one billion active users on YouTube alone as of this writing and this figure is only expected to increase shortly.
Statistica reports that revenue from YouTube video ads has been steadily increasing since its inception and is expected to rise to the 6 billion mark by 2017.
This is probably why so many business leaders and marketing are vowing to increase their video ad dollars in the coming year and beyond.
Business owners keep up with these trends so they can see how they can best use their investment to spur growth. The video is one of the single best ways to do this.
YouTube reaches more people from age 18-34 and 18-49 than any cable network in the U.S.
YouTube features many alternative media outlets that have recently sprung up to give people an alternative to mainstream media. They have launched local channels in more than 88 countries and covering 95% of the entire Internet population.
The Mobile Factor
Among mobile users, the average session is more than 40 minutes. This is an interesting statistic since we think of mobile users as those users who are only glancing at material “in a hurry” and ‘on the go.’ Remember though that people have their mobile devices with them most of the time, so they may also be watching during lunch, while running errands, and at home as well.
YouTube reported recently that over half of their views come from mobile devices.
The number of channels earning six figures per year on YouTube is up 50% y/y.
YouTube reported that, as of July 2006, they have paid out $2 billion to rights holders who have monetized claims since content ID launched in 2007.
There are also over 8,000 partners using Content ID, and this list has grown to include network broadcasters and big movie studios as well.
How YouTube Helps Business Owners
As you can see, YouTube video is an important asset with a great deal of potential that you can use to increase your targeted traffic and views. You will also increase your click-through-rate (CTR), conversions, and shares by using the share feature and placing your video content on social media outlets.
The smart business owner knows and understands that these statistics mean that your customers are on YouTube a great deal of the time, your business competitors are on YouTube promoting their message, and you just cannot afford to miss out on this important opportunity.
How we come in
When it comes to video, people prefer animated video, and there’s no better way to do an instructional explainer video than with a professional whiteboard or animated character video. Don’t know where to start?
Start by contacting us at AnimatedVideo.com. We have years of experience creating video, and we understand the YouTube platform well. So there won’t be any mistakes in rendering your video to best quality to use on YouTube.
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