If you are considering having a video animation created for your business, you’ve made a great decision. Animated video is one of the single most important ways that you can make an impact on your business and create new leads and customers. Animated video is one of the best ways to gain leads and increase your conversions. This is particularly the case when you want to present a new product. You can create an explainer video using either character animations or whiteboard style video to capture the attention of the most critical viewers. In this post,we will discuss which type of animation is best for a sales video.
Hubpages.com has an interesting resource available if you want to learn how to create an animated video for your social media platforms. Creating social media content is different than creating content for other platforms. It requires a knowledge of the requirements of the various social media platforms as well as an understanding of the types of people who come to these platforms.
Hubspot.com created a survey that they sent out in 2016 which revealed that 43% of consumers wanted to see more video content when they were shopping for merchandise online. Another study that is widely known indicated that 65% of shoppers made a purchase immediately following viewing a video on the item.
This kind of statistics cannot be ignored, and they should serve as a reminder that people respond to animated video in a way that cannot be compared to any other type of content.
But which type of video is best?
Let’s look at two types of animated video and decide which works best for a sales presentation.
Whiteboard animation sales video
Whiteboard video is an excellent means of explaining a product, a process, or a concept that you want to get across. You can show the key features of a product that you want to present or use it to roll out a new addition or add-on to a current product.
One of the main reasons that people are hesitant to purchase sometimes has to do with the fact that they don’t have an understanding of the product. With an explainer video, using whiteboard animation techniques, you can explain every aspect of the product to them in a step-by-step manner that is easy to understand.
Whiteboard animation ideas
Whiteboard animations also give the viewer a sense that they are following the presentation “in real time.” Just like watching a teacher in a classroom writing on the chalkboard in the old days, this type of animation works well with sales presentations because it puts the viewer front and center with the content as a “hand” sketches out the visual components and information.
The best whiteboard animations feature a combination of visual graphics and text, as well as well as narration and sound that appealingly enhances the message. A whiteboard animation is like a great commercial for your product or business using a simple technology that makes the potential customer feel that they are right there with you.
What is character animation Video
Character animation video involves an animation that is made using characters, backgrounds, props, and other assets. It resembles the old cartoons that you may remember from your childhood on TV. The first cartoons were 2D animations only. But now, we have the capabilities also to render 3D animations that are similar to what you see in new animations for modern children’s movies such as “Toy Story,” and others.
Most character animation videos use the 3D character animation software that involves professional rendering that makes the characters look real. This improves the UX of the customer experience when they are searching for content and watching your video.
Character animation can be useful for any presentation in which you want to command the attention of your target audience. It involves writing a script because you have to give your characters something to say that makes sense with your content.
Unlike a whiteboard animation that explains everything from a narrative (first-person) viewpoint, a character animation carries the script by interacting with other characters and revealing the plot of the dramatic skit gradually, through actions and dialogue.
Just like a movie involving cartoon or animated characters, a character animation reveals the action slowly through the dialogue and script and draws the viewer into the action.
Advantages of Character Animations
Character animation opens up an entire world of opportunities that you can create when trying to get your message across. For a sales presentation, you should consider which technique you want to use to present your product or service. Which one would best serve your brand or your purpose? If you want to be more direct with your sales pitch, a whiteboard presentation might be best. If you prefer to create a dramatic presentation of your product and be more subtle in your approach, you may want to opt for a character animation instead.
How to Decide Which Format is Best
Much of what type of animation is best for your presentation has to do with the product itself, how much explanation is needed to show the product, and whether you want to be more direct with your presentation or more subtle.
People today prefer a softer sell in general, so you’ll want to keep this in mind when doing a sales presentation. Still, the evidence shows that overall, a whiteboard animation is probably best in general for creating sales presentations.
Look at several examples of professional whiteboard animations and decide for yourself if it’s the best way to present your content.
Think About Your Goals
Everything you do in your business should be about goal-setting. What do you see your company or your brand doing in the next five years? How do you want to present yourself as a business owner? Both whiteboard and character animation video can be effective tools to get your message out. But you should consider the goal of individual ad campaigns and think about your customers’ needs when planning animated video content.
How Animated Video Can Help
Perhaps what you need in the end is professional advice from some experts. At animatedvideo.com, we have years of experience in creating both whiteboard and character animations for our customers. We first get to know the business that we are representing to find out what your goals are as a business.
Then we talk to you about what you envision for your explainer (or another type) of video so that we can get a feel for what you want to accomplish. There’s no right or wrong way to create an animated video. It all has to do with what you wish to achieve from your content. That’s why it’s so important to get the best professional help and advice when it comes to creating your video content.
There’s no doubt that animated video will help you grow your business. You just need to decide what type of animation is best for your business and then let us get to work to create it for you.
We take the guesswork out of making these decisions, and we can create the best-animated video that will help you grow your business and reach your business goals.
Visit us online today at animatedvideo.com. Every day you wait is a day you give your competitor the advantage.