We all know how important the ‘Contact Us’ page is for our business. At the end of checking most or any part of our website content, we want the website visitors to end up in the ‘Contact Us’ page and fill up the details. Then only you have your much-desired lead. To put it simply, it is the best and end result you would always expect from your business website. But a lot of businesses don’t take full advantage of their Contact Us page up to its potential. So it doesn’t matter what kind of website building software you’re using for your site (Zenfolio, Wix or any other platform), you must have an optimized Contact Us form.
Contact pages SEO
Proper usage of a title tag and meta keywords for contact us page is paramount while optimizing your website. When a user does a search for a focus keyword for contact page, the search engine scans through websites looking for the most relevant content related to that input. One of the most important pieces of information the search engine looks at to make that decision is a webpage’s title tag. The title tag tells the search engine and the user what your page is all about. Most Search Engine Optimization only takes care of keywords in the meta title and the content of the page. Most of the business websites’ Contact Us page title tag says “Contact,” and the only content on the page is a contact form asking for the email address, contact number and physical address. There should be much more than this to “Contact Us” page optimizing. With proper planning, you can include many optimizing tags and take the best output from it.
Most popular and most often searched keywords over the internet are “how to,” “find a” and “where is” – For example “How to plan your rebranding” and “where to find local studios for video”. The similar type of keywords are heavily scanned through search engines by people looking for businesses, but it is not always a simple task to incorporate in the website. Here come the specialty of Contact Us page. You can use such keywords for contact us page with ease.
In the title tag and the content as mentioned earlier, “Learn how to plan your rebranding” or “How to plan your rebranding can be challenging…”
It is also important that you include your business name and address in the title tag.
Apart from these title tags, you will need to ponder on few other facts as well. Your homepage is not the only gateway towards your website and its content. They might very well directly be entering the contact us page and then browse through different pages from there. That makes it a must for your ‘Contact Us’ page to have your product, service, location, brand name title tags. While planning out for all these, it is very important to maintain Google standards and add Google street map in your contact page.
The contact us page is the perfect place for video content from the employees of the company and testimonials from happy clients. A good video can highly optimize your contact page in the same way an image can with the added bonus of providing engaging content for the audiences to watch. Moreover, it connects with a link to your YouTube channel, offering you additional ways to motivate visitors to stick around and find out more.
It is a wise idea to Reiterate your ‘About Us’ page again in the ‘Contact Us’ page. Your contact page provides an excellent area to summarize all of that information, and you can link back that relevant section to your ‘About Us’ page as well.
You may very well thank or show your gratitude to regular clients and trusted vendors. This will optimize the content of the page and at the same time will make your clients and vendors make feel good about it.
So you see it is not very challenging to properly search engine optimized a contact page. But only very few brands bother to do it. Surely you would appreciate it much more now as an asset of your marketing plans, which can appeal to search engines while making you more connected with customers.If you don’t have the time to optimize your contact page or other parts of your website, consider contacting a professional. Once you manage your ‘Contact Us’ page SEO correctly, you are coming to a step closer to being Google-friendly and achieving a higher level of success with your online branding and increasing your credibility. Contact us at AnimatedVideo.com to find out more about how to increase your power online and boost your brand. Want more ideas that can elevate your brand?? Get in touch and see how we can make your business better.