Do you wish that you could get everyone to talk about your site and your video content?
As we start the new year, have you checked your ROI of video marketing for your brand to see how it did for you last year? This year, you may want to focus on ways that you can bring about positive growth for your return on investment for your business.
Why video marketing is so powerful?
The key to coming out in the positive on your ROI is to bring in more revenue than you put out. That can be tricky when you need to spend in so many areas to see actual growth. But, like in your personal budget, business owners must always learn to balance their budget so that it creates a positive cash flow for your company.
When it comes to video marketing through promotional videos for business, how do you know if it is paying off? Is there a way to test your video engagement stats regarding your online video marketing to see how it is doing for your brand?
The above link is an ad put out by a Los Angeles video marketing agency. This is just an example of a typical video ad that is used to promote that company’s business. You can create a similar ad for your business, no matter what your niche area.
But how do you measure the success of these videos?
Start with building creative branding videos for YouTube
One thing you can do to measure the ROI of your video marketing is to measure the success of individual videos within YouTube. YouTube is owned by Google, and they already have some of the Google Analytics engine built into the analytics portion of your YouTube channel. This enables you to see a variety of information regarding your videos such as:
- Watch time
- Average view duration
- Estimated revenue
- Audience retention
- Traffic sources
All of these factors can be viewed and analyzed just within the YouTube platform. This makes it very convenient if you host your videos on YouTube and allows you to monitor and adjust the results you are getting on your current video ads.
Use Google Analytics
We mentioned Google Analytics that is used within the YouTube platform. But if you want to drill down much deeper into the analytical side of your ROI, go to Google Analytics itself. You are not automatically signed up for Google Analytics so make sure you sign up for it. All you need is a Gmail account to sign up, and it is free to use.
The good thing about this tool is that Google runs it, so you are going to get an up close and personal view of how your site and videos are doing online according to Google’s search engines. If you want to add your video to the sites you are tracking, just add it in the Administration option of the Google Analytics site.
You’ll see a wide variety of tools that allow you to go even deeper into the demographics of your audience and see how well you are getting the results you need to maximize your ROI.
The key to coordinating this with your ROI is to think about the amount of money you are currently spending on your video marketing efforts and then compare it to the amount of revenue your site is making you with your videos.
In general, if your video traffic is targeted to your key audience, you can follow the actions of this traffic through Google Analytics experiments and other measures that you can perform within the platform. This will tell you how well your site is converting. Then check your video analytics on YouTube to compare it to your Google Analytics results.
How to measure video ROI: Use outside tools
For the more aggressive business owner who want to delve into advanced features on ROI measurement, try an external tool such as Kissmetrics.com. This tool does a lot of the same things that Google Analytics does. But it includes some extra things also such as:
- Product features
- Visitor demographics
- User profiles
- Behavioral data
- Company growth metrics
Kissmetrics offers many features like the ones above that may take your ROI and site analysis a step further and help you to optimize what you are already doing to produce better and more consistent results.
There is a site called Bravenet.com that features some different web analysis tools, as well as several other tools that may help you drive success for your website. They are fairly simple in their design and function, but there are some good partner programs they have available such as Sitepal.com as well. These tools do not all measure your traffic that is incoming to your site, but some do. Go to Bravenet.com to check them out and see if any of these tools will help you.
Web Server Tools
Individual web servers are getting much better about offering technical tools to help you measure the success of your page. Webs.com is one server that offers this tool. You can go into their dashboard if you are a member and it will allow you to test the functionality and UX of your page. It will also let you optimize it for mobile users and much more. There are other web servers that may offer some data analysis regarding your site so check around to see if your server does that, or find one that does. It is convenient to have these tools right on the server where your website resides.
Hire a marketing specialist
Of course, another option, when you want to track your ROI, is to hire a marketing specialist. Marketing experts have a knack for helping businesses understand what is happening regarding your video campaigns. This can be expensive if you don’t know where to look to get the best deal. But you could always outsource it to a freelancer, as well.
The key to success to any action that you take on the internet is to do the best job you can do with it and then track it with the best tools and resources you have available. You need to know how well it is working before you try something else.
Start with a great video
Before you launch a campaign to see how your videos are doing, there is one prerequisite: you have to have a video! We’re saying this with tongue in cheek, of course. We assume you have a video. So if you do, you can go ahead and try to apply some of these techniques and use some of the tools we mentioned to see how it is doing.
For those who don’t have a video, we can help with that! We are professional animated video creators. We are engineers and creative artists who love what we do. We help businesses create winning animated videos to share with their target audience.
So if you want to get a killer video that is sure to bring you quality traffic to your site that will improve your ROI, let us know.
If you need tools to measure the progress, follow our tips above. We look forward to hearing from you.
Visit us at animatedvideo.com and give them something to talk about!