2017 is high time to broaden your social media marketing reach beyond Facebook ad Twitter. It is true that Facebook and Twitter should always remain on top of your list, but social media marketing has more to it. Tumblr can be a great place to execute your marketing activities with proper planning. If you have not tried Tumblr yet, initially it may seem to be a gathering of all sort of images, quotes and movie topics. It is different than other social media sites in its own way. Its uniqueness makes it a questionable choice as a marketing platform and yet it many brands using Tumblr have succeeded in marketing their brand at this platform. According to Statista as of January 2017, Tumblr had more than 550 million active blog users on their site. While trying to take over the social media marketing world, no one would want to leave such a big piece untouched. If you haven’t by now, you need to be looking at how to do Tumblr marketing effectively. This post will show you where to start, how to grow your efforts.
What is Tumblr?
Tumblr was founded in the year 2007. It is a microblogging social media platform that allows the users to share things they like very easily. It is absolutely free to join and lets users use the microblogging system without any charges. It allows to share seven different types of content: text posts, images, quotes, links, chats, musics and videos.
No other social media platform follows such a design pattern similar to this. The Tumblr blogs can be customized with colors and designs by the users.
Social media marketing Tumblr
Being a unique social media platform, it has a different type of audience base as well. Tumblr is most popular with the 18-to-29-year-old age bracket. About 13% of this demographic have used the site. 66% of all visitors are under the age of 35, while 39% are under 25 years-old. Roughly 35% of all Tumblr visitors earn more than $50,000 annually.
How to use Tumblr for marketing?
- Create a Tumblr account- Creating a Tumblr account is a very fast and easy process. You can sign up at Tumblr homepage by putting your email address and selecting username, password. It is important that you choose a catchy, memorable and short username as it will appear in your Tumblr URL. It is best to be relevant or exactly same as your business name.
- Start with a great looking theme- A theme is a very important part while getting started. It customizes the Tumblr experience for your audience with your own touch. Your designer can do this for you. More simply you can simply choose a theme there and install it for free. There advanced paid themes available as well.
- Create a user-friendly Tumblr pages- While doing Tumblr marketing, it is important not to dump all sort of marketing materials there. Rather Tumblr is a place where you may portray the creative side of your business. After you install the theme, you should begin creating the pages. You can start by creating the ‘About’ page and ‘Ask’ page. O-n the ‘About’ page, provide a detailed introduction to your company and a link to your website. You can also add links to your other social networks on this page. The ask page is a very important forum like page where your visitors can ask you questions. This enhances the engagement a lot. After that, you can create any other page along with the about page.
- Start Interacting- The kind of interactions happening between you and your Tumblr followers are of great importance. From that, it can be judged how well you perform on the network. The more you involve with their posts by liking, reblogging, and commenting, they will do the same for you and enhance your brand name. Start sharing your brand updates at tumblr for business to keep the ball rolling. It would also be important to reblog relevant posts you like. This would increase the content in your page and initiate communication with others.You can also interact with other posts by liking and commenting on them. A like is similar to the like on Pinterest and Facebook. Following others is also a nice way to increase your followers. The more followers you have the more notes you will get.
Hopefully, this guide has shown you that Tumblr is a serious social media tool in marketing your company and how you can create successful Tumbler marketing strategies. For more expert inputs, visit us at animatedvideo.com. We are experts in the social media marketing and animated video field, and we have been helping companies like yours for years with creating a great content that gets them noticed in the online world.