If you want to create a video for your online business, congratulations! Creating a video for your business is one of the best things you can do to promote your brand in a way that will appeal to your target audience. But where do you start? Should you write the script first, decide on costs of creating an online video, hire talent or get a video production crew together?
Getting organized is the first thing you must do to get started on creating the video content you need to capture the attention of people who are interested in your brand. So write down a few thoughts as to what you want to include in the video and start planning how you will do it.
Once you organize your thoughts and decide what type of video you want to do, you will need to plan your budget. Creating video used to be extraordinary high due to the hiring of talent, which usually included high-paid Hollywood actors, props, extraordinary scenery, and other items that were needed to bring it all together.
Now, with the advent of digital media, there is no reason as to why you cannot create video content within a very reasonable budget and reach the people you need to reach on a much lower amount of capital.
How much does promotional video production cost?
In this motion graphics pricing guide, we’ll look at some of the typical prices you might see, based on which type of service you decide to use to create your video content. Here are three of the top types of video content that you can create and the approximate market value of these services.
1. How much does a live action explainer video cost?
For this type of video, you may see costs that are similar to some types of real-world video production. Although it will likely not be as high as the big brand commercials (unless you are ready to hire Brad Pitt or Jennifer Anniston), using live actors is always more costly than using some other form of videos such as motion graphics or animations. The costs of live action video can be down in the hundreds if you hire local talent or in-house talent, but the production costs can be high if you have to hire professional video production specialists to do this type of video. Average costs for live action video online is around $50,000.
If you find a freelancer to do it, however, you may be able to save a lot of money, and the costs should be significantly lower. Remember, though, that quality may suffer if you do not connect with a freelancer who has vast experience and professional equipment or editing tools to create your video.
2. Animated video
Animated video is much less expensive to create, as a rule, than live action or “talking head” video. This is because you do not use real people for the animations unless you decide to hire real actors to do the voices of your animated characters. There are some options that can be utilized for creating an animation, including online animation creation software and platforms, Adobe Illustrator, and whiteboard animation. The average cost of an animated video online is around $5,000-$10,000, depending on the complexity of the project.
Some prices on the internet for this service are mind-boggling. This article shows that the cost per minute for some video production may top $10,000 per minute! When you run into figures like this, you start recalling the higher dollar tag that is so prevalent with real-world media production.
Remember though, that just because this is the “average cost” of hiring animated video specialists or video producers does not mean that you have to pay that amount. It is up to you as to who you want to involve in this process, and there are about as many different ways to produce a video for online consumption as there are types of video content. So shop around to find the best deals.
3. Motion graphics
If you have some graphics that you want to include in your animated video, you may want to look into creating a motion graphic video. This unique type of video includes some combinations of static and animated images, moving text, and other elements that can prove to capture the attention of your target audience uniquely.
When you start looking at corporate video production costs online, you’ll find the prices to be somewhat reasonable on some sites. Others charge what seems to be an exorbitant rate. However, as a business owner, you know that you get what you pay for. If a freelancer of motion graphics is the best in the business, perhaps they can get away with charging a whopping $350-$700 per day, as this freelancer says he does for motion graphics production projects!
Time or Money?
Looking at the above prices can be a bit discouraging. We are talking pretty big money when we are talking about paying up to $700 per day. But if the project only takes three days to complete, then you are talking about receiving a finished product for around $2,000, which is not too bad. This is using a freelancer, though, so you have to do your research and due diligence to find out whether the freelancer you are getting is worth this amount.
In the end, like everything else in business, it’s about time or money. Which do you want to spend? If you spend the time, you can learn to do some of this yourself, and your overhead will be free. Other than the cost of purchasing the digital editing software, a video camera, and animation software solutions, you won’t have to worry about paying this value over and over. Once you have the equipment and tools, you can create unlimited animated videos for your business with no thought about spending more money for the cost of production.
There’s a better way!
Okay, there you go. You have some information on the “average costs” of creating online videos. From zero to $10,000 a minute. Which do you choose? Just kidding! There is a better way when you deal with animatedvideo.com. That’s because we know that every project is as unique as your business. We look at all of the factors and give you a quote based on the complexity of the project, how long it will take to create it, and other factors.
Contact us for a free quote and we will get back with you about the video production pricing guide. We can give you a reliable estimate of the expense before we start, and update this as we proceed. If you have any questions about how we bill a project, feel free to send us an email, and we’ll get back to you as soon as possible.
Whether you decide to use a freelance video producer or animator, buy the software to do it yourself, or hire us to do it, start today to think about getting your online video out there to your audience. People want to know about your brand.
Tell your story with compelling animated video. We’ll show you how.