The first step is to create an online video marketing plan by brainstorming innovative ideas on how you can use video marketing to promote your brand. Video marketing is one of the most powerful strategies that you can use to increase your brand visibility and advertise your products and services. But what can you do to increase video marketing conversions? Having a marketing video is only the first step. You need to be able to promote it in such a way that you will see a return on your investment over time. Increasing your ROI and conversion rate should be your primary goal if you are an online eCommerce owner.
In this post, we will take a look at some of the best ways to increase your conversions so that you can start improving your ROI right away and seeing the result of your efforts.
1. Think of your viewers.
When you are creating a video for use with your brand and products, think of your viewers and what they want, not what you want. By putting yourself in their shoes, you are going to be more likely to appeal to the interests of your potential customers. Remember, too, that you need to appeal to your current customers, as well. What are their needs? What do they care about? What are the problems they face that your brand or products can answer? Thinking about your target audience and their needs will bring you closer to achieving higher conversion rates.
2. Consider the format.
If your videos are not getting you the results you want, maybe it’s not the message. Think about the format you are using and consider whether it is the best format for your customers or audience. Talking head or “live action” video may not be the best format for every situation. Think about the type of video you are doing and consider other types of video such as animated video instead.
3. Focus on helping others, not your business.
The way that you project your brand in video marketing is important because it will influence the way your audience perceives you. Consider how your brand helps others through your products, services, customer service, and other methods. Then focus on that in your video marketing message.
4. Use tools to promote your video content.
Once you create your video, you need to promote it. Just like any other digital marketing plan, you need to think about how you are going to promote it once it is created. Using Facebook and Twitter video ads is one way. Other social media platforms such as Pinterest and Instagram allow you to promote your video content also. Just make sure you know the technical requirements of these platforms before you post the videos. On Facebook, you can always use the YouTube platform and technology to post links rather than uploading the videos to Facebook.
5. Focus on your call-to-action.
When you are scripting out your video and creating it, you need to focus on your CTA (call-to-action). People do not automatically know what it is that you want them to do with your video content or what actions you want them to take. You need to clarify this by asking them to perform whatever action you need them to. Also, you can track these behaviors using Google Analytics and Facebook pixel ads to control the results you are getting.
What is video marketing?
Keep these things in mind when you are creating your video, and you should see some increases in your marketing conversion rates as video marketing benefits. By thinking of your target audience, considering what is important to them, and planning carefully, you can figure out what it takes to gain the attention of your target audience and winning over both current and future customers in a big way.
There’s no easy answer to success in online business. Careful planning is the key to a successful video conversion rate statistics.
The hardest part is often at the beginning of something. If you have not thought about what you need to put in your video, now’s the time to start planning. Write down a list of things you want to include in your video and script out the dialogue and other aspects on a legal pad or other location before you start building your video digitally.
Finding the best video production companies
Once you get an idea of what you want to include in your video, then you have to decide whether you want to do it yourself, find freelancers, or hire a design firm. There are advantages to all of these options. But there are also disadvantages.
Time vs. Money?
If you decide to do it yourself, you will have to decide whether you want to use more time or more money. If you create your videos, it’s best to have some background in video production and a general knowledge of what constitutes a good video. Think about the resources you’ll need and gather the tools you’ll need to create it in the best way possible.
Remember to be entertaining but also informative in your approach and don’t try to be too elaborate at first. Just tell a simple message and focus on the main point you want to make with your video.
If you hire a freelancer, you will want to check them out thoroughly and ask to see a portfolio to know what you are getting. There are thousands of freelance designers, video producers, and writers out there who can help you with this sort of work, but it is essential not to settle. Have some defined goals for your video and some specific standards that you can share with the freelancers to make sure they stay on track.
Communication is important once you find a designer or video producer. Find someone who understands the importance of showing the progress as you go so that you will be happy with the final result.
Should you hire a professional video team?
Hiring a professional video production team may be the best way to handle this task. They have more experience as a professional production company than a freelancer would, in general. They are also used to dealing with clients on a regular basis and knowing what to do to help you get the results you want.
They may also have a larger budget than a video production freelancer, so this means that they probably have access to more tools and professional design resources than a freelancer has at their disposal.
If you decide you want a professional video production creation team to do your video, you can check out our online portfolio and contact us with your details. We’ll be happy to help you plan your video as well as a general strategy for promoting it that should result in higher ROI and video marketing conversions.
Remember your marketing videos are some of your digital assets. Create something that is valuable to your customers, and it will result in more excellent value for your brand. Put your customer first, and they won’t forget it.