When you are a business owner, you need high-quality audio and video. It goes without saying that, in this age of digital technology, it pays to have the right tools.
When it comes to creating professional audio and video, it’s not an easy process.
There are many software programs on the market now to make it easier. Some are even free of charge. But finding the best software for editing your audio and podcasts takes a keen eye.
In an earlier post, we looked at numerous Twitter accounts and profiles of self-proclaimed experts in audio and video editing. Some indeed were quite professional while others seemed to be still grasping for best practices in podcasting and editing.
So we decided to furnish you with this list of some of the best software for your audio and podcasting projects, to save you time and money if you decide to do it yourself.
Audacity is a 100% free program that allows you to edit your audio programs, short or long clips, and enhances them with special sound effects. It is probably the most diverse program available on the web that is completely free. Every musician and podcaster should have a copy of this robust and free program on their computer.
Some of the best features Audacity offers that impress us most include:
- Live recording
- Echo effect
- Audio Editing capabilities like cut and rearrangements
- Numerous special effx options
- Conversion to mp3 (with the Lame encoder add-on)
- CD quality options
These are just the basics of what Audacity offers. There are other special effects we didn’t mention, and there’s not much of a limit on what you can do. Export to final file via the exporter in either wav, mp3, or other save options.
You do have to download the Lame mp3 encoder and install it after the installation of Audacity so keep that in mind if you download this program.
We have also tried out the AVS Audio Editor program and are impressed with many of its features. You can cut, trim, join, split files, and record audio from various inputs. AVS is a company that specializes in creating audio editing software for the producer, podcaster, or busy entrepreneur.
But remember, if you do it yourself, you need to have some skills in how to craftily master the art of studio recording, even if you have the best software at your disposal.
We wanted to share this one just because it’s free and it might give you a chance to play around with a free program before deciding which ones to purchase. You don’t want to invest an exorbitant amount of money before you test out the features that you want and need in an application. Free Audio Editor allows you to record, edit, and share sounds that you create so it might be a fair program to try out to get an idea of what you want.
4. NCH Wavepad
NCH is a professional software company in Australia. They have some high-quality audio and video software that you can use to enhance your productions. It is not cheap, though. Their average software package is around $50-$69, with some programs running cheaper or higher, depending on their promotions.
5. Podcast Bean
Some busy business professionals like an all-in-one solution such as this application called Podbean. One thing that attracts many people to it is its ease of use and the ability to create and produce your podcast all in one place. The problem with this kind of platform, however, is that it does not offer any standalone audio editors to tweak your sound files and podcasts if you need to later or before you air.
These sky drive-based systems are great in theory. But you are going to have to do some post-production in most cases to ensure that your broadcast is of the best quality possible before putting it out to the masses.
The Software Solution
We’ve presented several pretty good software solutions for editing and producing your podcasts. There are plenty more out there and which one is best will be determined by your individual needs. Also be sure to check out our list of video production options as well.
It’s easy to spend a great deal of money on software if you’re not careful. So, as a business owner, you need to decide if you want your money to go to the software or to the hiring of professional audio editors to do it for you.
The Time Element
Remember also that if you purchase the software to do it yourself, you also have to consider the learning curve and the time it will take to learn and apply the techniques to these programs. If you have that kind of time to spend, more power to you. But today’s entrepreneurs and business owners are usually much too busy to learn audio production and hope that they can produce something professional that is air-worthy to represent their brand.
It is certainly worth it if you have the time.
But if not, you may want to consider hiring a professional team to do this for you instead.
TechRadar voted Audacity the best free audio editor of 2016 because of its many robust features and ability to export in studio quality.
What is your skill level?
But keep in mind that you need to have some audio recording skills to understand some of the important aspects of professional sound. You don’t have to hold a degree in Radio-TV Production or be an industry leading video production expert to do this. But you do need a basic understanding of what makes good sound quality.
For example, do you understand what pitch and control are? Do you know how to adjust this for best quality?
Do you have a grasp on the importance of not overmodulating or overprocessing sound? Do you know what to do when you have original audio that is too hot and needs to be toned down?
All of these things are important to the producer. Professional producers understand this but often business people are just too busy to focus on the technical aspects of audio recording.
Let AnimatedVideo.com Do the Work for You
If you want to focus on the content of your podcasts and audio work, rather than the technical end, have AnimatedVideo.com do it instead.
We love producing both audio and video for your podcasts and business projects.
You can check out our work here and then get back to us about your project. Keep in mind that you’ll see mostly video examples here but rest assured that we can do audio only and podcast projects as well.
No matter what it is, we would love to help you find your voice and help you create a killer podcast that is sure to get listens.
After all, unless you run a professional audio recording studio yourself, your goal is likely not to get an award for outstanding audio production, right?
You just want to promote your brand via podcasts and improve the audio in your videos. If that’s the case, contact us. We can help and editing audio and podcasts are one of our specialties.