Explainer videos are a great way to attract new customers, communicate with your current clients, and boost your brand. They are informational in nature, which helps increase the likelihood of sales. Best of all, explainer videos can also be used in all industries and are custom built to relate with any and all audiences.
Statistics show that 65% of people who watch a video on a product will make a purchase shortly after seeing the video. There is another statistics we found also involving 65%. Tubularsights.com reported that 65% of viewers watch 3/4 or more of a video once they start watching.
This increase in retention rate that is being noted lately regarding retention and viewing rates is impressive, and it shows how important explainer videos are in helping get your information to the people that are interested in your products and services.
It may also show that businesses are getting smarter about marketing their explainer videos to the right individuals in the first place. Think about it. If you come across a video on a topic that you are searching for, how likely are you to stay to watch almost all of the video? Not very likely unless you meant to find that topic anyway. So that may mean that advertisers and business owners are getting smarter about how to match the searches with what they are selling.
Otherwise, if customers came to the video content and found it was not what they wanted, they would likely just move on, making the retention rate lower.
So, we know the value of explainer videos in business. But what should we concentrate on using them for? Some business owners want to put up an explainer video, but they are not quite sure what the purpose should be, what they should talk about, or who their primary audience should be.
All of these questions should be answered first before creating an explainer video. But below are five of the best uses for explainers that may help your business benefit from them.
Increasing Brand Awareness
One of the main reasons you need an explainer video is to increase your brand awareness. By putting your information out in the form of an entertaining animated or whiteboard video, you will increase your level of interest in your brand and company. So one of the reasons for creating an explainer video is to increase your brand in the minds of visitors and clients.
Clarifying the Use of a Product
Do you have a product that is a bit confusing for people to use? If you own a technology business or appliance or electronics business, it’s likely that some of your products may be confusing for some of your customers.
Look back into your customer service emails and social media discussions and look for people who have written to your company asking questions about your product. Notice the key points they make in the item and why it was difficult for them to use. Then consider taking those main points and creating an explainer video from this information.
You could even notify those who had expressed their dismay at operating one of your products and tell them there is an explainer video to help them. This will make points with your current customers, and it will also delight any visitors who are not customers yet. Sometimes the operation of a product is one of the main reasons people do not purchase it. They think the directions will be too difficult to follow or that they do not have the ability to operate it.
Consumers, on average, are not the tech experts that some of us in the tech industry are and complicated technology and appliances may make you lose customers, especially with your older demographic. An explainer video can solve this issue.
Get Higher Google Ranking
One of the best reasons to focus on creating a great explainer video is because it will result in higher Google rankings. The use of carefully planned SEO and video increases your rankings. Also, sites with video rather than just blocked text alone rank higher in universal searches. (Sporkmarketing)
Increase Audience Retention
Increasing audience retention is an important factor in conversions. If you cannot keep your audience watching long enough to go to your call-to-action, you will not convert as many sales. For that reason, it is wise to also put your call-to-action under your video as a text link as well to your landing or sales page.
This will increase your conversions for those who do not watch the video all the way through. However, it is important to focus on increasing your overall audience retention even for those you do not purchase from on a regular basis.
Increase Sales. Leads, and Conversions
Of course, one of the best reasons to create an explainer video for your business is to increase your sales, leads, and conversions. Even if the primary purpose of your video and website is for brand promotion or credibility, the ultimate goal for making your business work is conversions.
With that in mind, think about how your video can convince your viewer that your solution is the best solution for their problem. When you organize your explainer video, reflect on the major points that you should make to convince people through persuasive language and illustrations.
You can use client testimonials within your explainer video as well once you decide how you are going to do it. These can be done either with an animated character explaining why they like your product or creating a whiteboard video that takes the viewer through the presentation in what seems like “real time.”
Whiteboard videos are also a great way to teach a new concept to staff or inform your employees about how to do some new skill. Learn to broaden your thinking about explainer videos and think about new ways that you can use them to promote your brand and educate staff or B2B partners about your products, services, or ideas.
Creating Your First Explainer
We hope these tips on the various uses of explainer videos will help you to think about how you can use your videos to increase your impact on customers, business partners, and staff.
We have been helping businesses promote their brand through the skillful use of explainer videos that help increase your brand awareness, promote your products and services, and increase your rankings, all at the same time.
Let us know how we can help. We do all types of animations, complete with sound and animated characters or whiteboard. You can also include “talking head” footage if you have specific “real world” footage you want to include.
The key to having effective explainer videos is to consider the purpose of your video, create a sound plan to put the video together, then decide where to put it to do the best job. You should place it on your primary home page, of course, as well as your blog, social media, and anywhere else you promote your brand. Don’t forget to send it out in your email campaigns, as well.
Contact us today at animatedvideo.com, and we can create the perfect animated video for your brand that will increase your retention rates, explain your concept, and raise your conversion rates.
Remember just one decision may account for a massive increase in your success. Do it today!