If you are thinking about creating a video for your business, congratulations! That is the first step in increasing your engagement level with customers and helping build loyal customers who come back for more! Statistics show that over 65% of people who purchase a product online do so after watching a video.
People like to be entertained, even if they are shopping or trying to learn something new. It should be fun and engaging and it should draw them in.
When you put on a show with your ideas and let the video do the talking, you are much more likely to increase your audience retention rate, improve their perception of your products and services, and remember your brand.
What type of video should I use?
One of the most important questions you need to answer before beginning and planning your video is what type of video to do. First, let’s take a look at the type of videos that you could do.
Talking Head Video
“Talking head” video is a popular type of video that we often see on the evening news or other types of media. It only requires a person talking “on camera” to the audience and usually involves some sort of direct marketing or advertising technique. It is also used in instructional media in some cases when it is important for the talent or host to connect on a personal level with their listeners.
So there is nothing wrong with “talking head” video. It is sometimes useful in instructional settings or at times when you need to create that personal connection with the viewer. However, it can become mundane for your business clients when they visit your site if it is bases on “talking head” video alone. In fact, research shows that, while people may listen well to a “talking head” presentation when they are highly interested in the content, people are more ready to respond to other types of video when trying to present a product or service.
When we talk about animated video, we are including a wide variety of video techniques, including standard character animations (like cartoons), whiteboard animations, and stop-motion video. Each of these has its own benefits, but one stands out among the others in terms of the effect that it has on viewers.
Whiteboard animation video seems to reign supreme for capturing and keeping a viewer’s attention. Psychologists have noted that people remember things better and for a longer period of time when they write it down. Whiteboard animation appeals to this need to see material written down by doing it for the viewer usually with the help of an animated hand on a blank whiteboard.
Additionally, people enjoy seeing the movements of the hand and the words on the page, as well as the graphics the artist is drawing before their eyes. It may also appeal in some way to the desire to see things “live.” While it is not really live, it appears that way to the viewer due to the way it is done and people may stay on the page longer.
Reasons Whiteboard Videos Convert Better than Talking Head
Remember when you were in school (before computers and smart boards and iPads)?
What did the teacher do most of the time to teach you important material? You guessed it: He or she wrote on the chalkboard. It was an effective method too! Thousands of school children grew up to learn the essentials of math, science, and reading all from the chalk drawings and writings of those old-time school teachers.
Now, we have many more tools at our disposal. But, if you think about it, whiteboard animation comes the closest to emulating that old school chalkboard that provided a stimulating visual image or text to kids while the teach talked about it orally.
This combination of audio and visual stimuli is what wins the day with viewers when you use whiteboard animation for your online video.
In one particular case study, Dr. Richard Wiseman, who studies research on memory retention and learning, discovered that viewers of talking head type videos scored 70% on a test on the material shortly thereafter. In contrast, viewers who watched a whiteboard video scored 92% on the same assessment. This sharp increase in achievement with only one factor that was different showed the power of whiteboard video as a tool for learning.
How Can This Help My Business?
You may be wondering how this information can help your business grow as a result of whiteboard video? Think about it. If customers come to your site to see your message and they retain almost 100% of what they see, what do you think the result will be? You got it! Increased conversion rates!
Creating Brand Evangelists
In addition, people may be so entertained with the whiteboard presentation that they want to share it with others. This fact alone can help increase your ROI by letting your customers become “brand evangelists” for your business.
Why Whiteboard Trumps Other Animation for Specific Ad Campaigns
Animated video itself is appealing to people. They love to see characters interact with each other on the screen. So doing any type of animation for your business is a great idea. Sometimes you just need an explainer video that is “story-related” and you can allow the characters to tell the story for you.
But whiteboard animation works the best for specific ad campaigns that require you to divulge a great deal of important information for your clients, such as specific instructions or a list of things that you want them to remember.
It also highly-engages the viewer so that they are focused only on one point of the presentation at a time (like the classroom of long ago) when the teacher wrote the important information on the board as you watched.
Getting in Front of the Customer
We have to stop and remind ourselves sometimes that business is all about good salesmanship. You need to get in front of the customer that is interested in what you have to say. With a whiteboard presentation, it is like virtually presenting your product line or services in “real time” as the customer sits before you. It is your one-time shot at a sale and it is shown to convert at a much higher rate than traditional “talking head” video.
Other Uses for Whiteboard Animations
In addition to being a great conversion tool, whiteboard animations also work well with company training videos and explainer videos for staff and B2B clients. It takes a more formal but fun approach to data and literally scripts it out in front of the viewer.
This is why it is sometimes referred to as “video scribing.”
If You Need Another Reason
If you need another reason to consider using whiteboard animations for your next video, remember that they are fun! This means that clients are more likely to watch longer, become engaged to your content faster, and remember your brand when they are shopping! If you make the shopping experience fun, you are much more likely to get a larger return on your investment! And that’s just great business.
Don’t just take out word for it, also check out how exciting and creative you can get with whiteboard and explainer videos through our video portfolio.
So where do you begin if you want to create a whiteboard animation? You could invest hundreds of dollars in a digital software that lets you do it yourself. You could outsource it to a professional designer. But that may run into money and lower your ROI. Instead, finding a talented creative team that does this kind of work all of the time is the most efficient way to get your message out there.
If you would like to talk to the professionals who can create a dynamic and high-converting whiteboard animation for your business, contact the experts at animatedvideo.com. They can brainstorm with you to determine the best strategy in creating your winning whiteboard video and help you maximize your impact online. So get your message out there in a format people love.