Are you considering using animated video for your website? Animated video is one of the best ways to encourage more views and increase engagement with our site. Statistics show that visitors are up to 65% more likely to purchase a product when they view a video about it first. Additionally, having an animated video on your site may increase your click-through rate by up to 200%.
These statistics show the importance of having an engaging video that captures the attention of your target audience while providing customers with a medium that gets results. People want to find out more about a product, so they often seek out videos as a way to learn more about the product. When your customers are looking for information, you need to be able to provide it in a way that will engage and inform them.
However, video animation styles like the ‘talking heads’ and more such are not always what people want to provide them with this information. This type of video is fine if it is a topic that takes more time to delve into it. But it may not be appropriate for all types of projects.
Below, we have outlined four of the major types of explainer videos that you can consider when planning your next animated video.
2D animation styles in video
Two-dimensional character animation uses the more traditional type of cartoon technology that allows you to have characters act out a script. It is a flat type of animation that is useful in certain types of projects including advertisements and dramatic skits. However, people respond better to 3D animation because it uses more modern technology and creates characters that can turn side to side as well as up and down and in different locations. The three-dimensional aspect adds an element of reality to your animations that is more realistic to your visitors.
Some online animation tools allow you to create animations using 2D technology while others use the more sophisticated 3D technology. Either way, you will be more likely to capture your audience’s attention than if you are using “talking head” video. But the decision on 2D vs. 3D should be determined by your platform, and how well you will be able to utilize the technology on the platform, you play to put it on.
Three-dimensional animation (3D) is more suited to the modern type animations that you see in modern day animated films and other applications. You can use this technology to your benefit when you create an interesting video that combines the magic of traditional animation with types of 3D animation technology to provide an engaging experience for your customers and guests.
Whiteboard animation has come alive in recent months, and it has proven to be one of the best possible solutions for direct sales presentations as well as instructional videos that teach a process, method, or procedure. Think about the purpose of your video and whether you want to present something in a step-by-step method or not. For procedural type videos or sales presentations, whiteboard video may be the way to go.
Check out the above examples of our whiteboard animations. We can produce these for you easily. Just tell us what you want to do, and we will help you create a whiteboard presentation that will represent your brand in the best way and enhance your website.
Whiteboard animation can be done easily with a skilled animated video team. There are some solutions that are available online, but you may not get the results you need for your professional website if you try to do it yourself or outsource it to freelance sites. Whenever you are planning a strategy for your business, it is always best to seek out professionals who can deliver the best results rather than just thinking about the costs alone.
Motion graphics are another type of animated video that we can help you with. Motion graphics involve the use of 2D and 3D animations that are combined with various special effects, text, and other elements to produce ads or programs that focus on a central point or topic.
This is another type of animation that you can use to promote your brand or the brand of your clients in a positive manner. Viewers of motion graphics often cannot tell the difference between motion graphics and 2D and 3D animation because they are very similar. Motion graphics use 2D and 3D animation to create a composite video of all of the elements.
Other different styles of video
There are many other types of video besides these four types, but these are the primary types of animation that you can use to promote your brand. Other types of videos that you can create for your business include “talking head” video, live action video (that often includes “talking head” as well as action sequences), and many others.
How you create your video is up to you. But statistics show that people like to see animated video more than the other types of video when it comes to seeing ads or promotional for products or services.
How to Get Started
If you want to create an animated video for your website, there are many different ways that you can start. One way is to sketch out some ideas on paper first. Famous entrepreneur and founder of Apple, Steve Jobs often said that he planned “in analog.” While he worked in a digital world full of cutting edge digital technologies and innovative hardware, he thought it was important to do your brainstorming and planning on plain paper.
If you don’t want to do it this way, try using Paint or Photoshop to play with some ideas before trying to create your animation.
Remember also that creating animations is more involved than just creating the drawings or animations. You also have to employ your video camera and video editing software to convert your animated drawings to videos.
There are many different ways to do this. You can learn some of the skills you need to do that by studying the art of animation online or looking at what other business owners have done to produce an animation for their website.
Look at portfolios.
When looking for the best animation expert, look at online portfolios. You should never deal with a multimedia company which does not have a current portfolio on their website. A portfolio shows you what an animation company can do and the type of work they have been successful with.
If you do not see a particular kind of video that you want on the portfolio site, you can always ask the animation firm if they can do other types of animations or include the things that you want.
Start with animatedvideo.com and check out our portfolio of work. Then contact us, and we’ll tell you if we can help with your project. We have many years of experience in the animation industry, and we love helping customers reach their business goals.
See our portfolio here. Creating a custom-made animated video is one of the best things you can do for your business. Contact us today, and we’ll get started with your animation project right away. The first step is always the hardest. The rest is easy.