To find success with blogging, it’s all about content creation and the promotion of that content. With over a billion active sites on the internet today, content really isn’t something the world is lacking. Instead, it’s more about the type of content that is created and how it provides value to an audience. It’s also important to think about the best ways to promote your content and how to reach news audiences.
Each of these components are important in their own way. It would also be a mistake to only rely on text content when trying to provide value to your audience. Online video is quickly becoming the go-to source for information online, and even more so now that mobile video usage is on the rise.
In today’s article we are going to highlight 17 industry stats on why bloggers need to start using online video within their content like never before. Special thanks to Hubspot for providing these stats.
Video Marketing Stats for Bloggers and Content Creators
If you aren’t currently using video for content creation and marketing with your blog, be sure to implement each of the tips below. Already using video? Scan through the list below and see what areas you might be missing out on.
- Video in an email leads to 200-300% increase in click-through rates.
Most site owners and bloggers already have some form of mailing lists on their site. Instead of just using RSS feeds and text newsletters for updates, why not start using video within your mailings as well. You might be surprised with how well they convert and engage with your audience.
- Including video on a landing page can increase conversions by 80%.
Landing pages aren’t just being used by online marketers, they are also heavily used by top bloggers as well. It doesn’t matter if it’s for a simple newsletter sign up or even to promote your next webinar, adding video to your landing page can increase conversions by 80%!
- YouTube reports mobile video consumption rises 100% every year.
For the past decade we’ve been hearing about how important online video is and how it will change the way we use the internet. That is still true today, but what’s really crazy is that the mobile video usage numbers continue to rise — 100% every year! This in itself is reason enough to start focusing on video content today.
- Combing video with full page ads boosts engagement by 22%.
It’s been reported that user engagement will increase by 22% when a video is displayed within a full page advertisement. This means content creators and bloggers need to do the same with their site content and articles. Start considering your options on how you can start adding video content within your blog.
- After watching a video, 64% of users are more likely to buy a product online.
Some of the most successful sites and bloggers in the world today make their money off recommending products and services to their audiences. In addition to text and image based content, video recommendations and reviews can influence your audience to take action even faster! Also, don’t forget about the massive traffic searching through YouTube daily for product review videos.
- 65% of U.S. marketers plan to increase their mobile ad budgets to account for video.
While most content creators and bloggers are using desktops and laptops to create their content, a good portion of their audience are probably viewing it from their mobile device. The same holds true with their advertisers. Not only should bloggers be focusing on video content creation, but also how they can target their mobile users and attract mobile advertisers in the process.
- 87% of online marketers use video content.
As mentioned at the beginning of this article, video is now in demand more than ever. Even Google is ranking video content right within their regular website search results. If your site isn’t making the transition to video content, you are going to miss out on massive traffic and potential earnings.
- 90% of users say that product videos are helpful in the decision process.
Before making any type of purchase, what’s the first thing most people do? They search online for product information and reviews. While there are plenty of great text and image based articles out there, nothing converts like video tutorials or reviews.
- 92% of mobile video consumers share videos with others.
As with all content creation, you’d like to get in front of as many people as possible. Video content has been proven to be one of the most effective ways to expand your reach, and consumers just love sharing it with their audiences as well. Not only does video get shared more than regular text-based content, it’s also gets clicked on (watched) more often as well.
- 80% of users recall a video ad they viewed in the past 30 days.
Some of the greatest blogs in the world today are focused on “how to” and “resource” articles. A better way to deliver such content to your audience is by making actual videos on how to walk through each of these processes. Not only will your audience love these actionable videos, they will also remember where they saw them online and likely come back for more.
- 33% of all online activity is now spent watching video.
Focusing on content creation just to rank in the search results, is no longer a viable solution. Now it’s all about engagement, value and getting in front of your target audience. Video is now being viewed and shared like never before. Video content can be found in Google, YouTube, Facebook and nearly every other platform out there. Even more important… it’s what your audience is looking for.
- 36% of online consumers trust video ads.
As bloggers, you want to gain the trust of your audience. Anyone can write an article and it can easily be outsourced by another third party. That isn’t the case with online video. Turn the camera on, make a video and gain the trust of your audience.
- By 2016 video ad spending will reach $5.4 billion.
One of the main goals for most bloggers in the world today is to make money with their site. Right now there is a massive amount of money pouring into the online video space. Don’t miss out on this opportunity. You will be leaving a lot of money on the table if you aren’t creating video content and advertising options for your audience.
- The most popular forms of online video content are music, comedy and news.
With over 300 million blogs in the world today, content creation isn’t a big issue. However, if you want to focus on three hot niche markets where video is king — focus on music, comedy and news. If you want to see what’s working really well for only video, just check out today’s YouTube stars.
- 5% of viewers will stop watching a video after 1 minute and 60% by 2 minutes.
One of the greatest things about video is that you don’t need to spend a lot of time to create them. Just like your audience probably doesn’t want to read a 2,000-word article, they probably don’t want to watch a 20 minutes video either. The best video lengths are between 60-120 seconds. After that, the engagement rate drops off heavily.
- 4 out of 5 users will click away if the video stalls while loading, according to Google.
When creating video for your website, blog, or business, make sure you are hosting it through a reliable solution like YouTube or Vimeo. The only thing worse than having no video content, is having a video that won’t load and makes the user leave your site.
- The average user spends over 16 minutes watching online video ads every month.
Yes, you read that correct. The average user spends 16 minutes per month watching video “ads” every month. The reason users are watching ads, is because they want to see the real video content at the end of the advertisement. This just goes to prove the value of creating high-quality content and offering your audience something of value.
How to Create High-Quality Video Content
It doesn’t matter if you are a blogger, business, or brand, video isn’t the future of content creation and marketing — it’s the RIGHT NOW.
While it might be second nature for someone to sit down and crank out a few high-quality articles for their website or blog, it’s not as easy to create online video. That’s where the team at AnimatedVideo.com comes into play.
We’ve created a wide range of videos for thousands of bloggers, content creators and businesses around the world — all based off the individual needs and focus of the client. That means we can turn your existing content into video, create new content or even bring infographics to life with animated video!
No matter what your video needs are, we have a solution for you. Contact us today and discover how online video can grow your audience and bottom line.