Video is one of the most widely searched words online. At any given moment, it is being searched and researched by business owners, individuals, and video content producers alike to see what is available.
Corporate executives spend hours each week viewing and analyzing video that is created about their niche area to find out what is trending with their customers or competition.
Video is not just the platform of young people who are looking for entertaining music videos or concert footage. Millions of people look for “how-to” guides and tutorials on their favorite topics including hobbies and other areas of interest. It saves them time when they watch a video, as opposed to reading lines of text that take so long to locate what they need to know.
So we know that online video is important. The following resource guides and case studies show the power of online video and give you some useful tips on how you can utilize video to your advantage.
The Guardian: The Stats Speak for Themselves
The Guardian reports that video will account for over 69% of all consumer internet traffic. They also reported that video for on-demand content alone will have almost tripled.
Read the rest of the statistics within this study to find out more facts about the importance of online video.
NBSL.org talks about how video increases the amount of time people stay on your page. It also talks about how to video accounts for 69% of all mobile traffic and that YouTube accounts for over 1 billion views per month.
These are statistics that certainly get noticed when businesses are looking for tried and true methods to increase their views and engagements.
Flimp Media Case Study
Flimp Media has some case studies you can download on their site that talk about the importance of video marketing and using video within your email campaigns to increase your open rate, responses, and conversions.
Their first study (above) focuses on the email factor and how to successfully incorporate video within your emails.
The second case study illustrates the importance of using video to communicate with employees, contractors, and other to increase employee relations and inspire more productivity.
Flimp has some other case studies that you can download right on their site.
Check them out and download to learn more.
Smart Insights: Case Study
Smart Insights did a case study on RevZilla, the motorcycle company that wanted to improve its video views and purchases.
RevZilla has produced 1,800 videos that help provide product reviews and how-to guides for 17,000 subscribers. They have also accumulated over 9,000,000 video views during this time, making them a bit of a role model regarding knowing how to use video well for their target audience.
RevZilla is an example of a company that has produced so much media for their brand that it’s difficult to tell if they are a motorcycle company or a media production firm! But, joking aside, they know how to maximize their impact on the web via online video and bring in the people that are most likely to benefit from their message.
Trade Only Today
Trade Only Today is not a case study in and of itself. Instead, it is an excellent summary of a variety of online video case studies that have proven successful for business owners.
Written by Wanda Kenton Smith, this summary of video case studies illustrates the fact that online video is not only an extra asset that you should choose but one you cannot do without.
Online video, she states, “should move to the top of the marine marketer’s food chain.” She believes that many business owners and entrepreneurs have missed out on a large part of their potential market by avoiding the key element of success in email marketing and online web campaigns: web video.
She goes on to discuss several examples of how video worked for various companies and drew some interesting conclusions about exactly how video helped these companies grow.
Sharethrough: Video Case Study
Sharethrough, a company that focuses on native video ads that use text-matched video content to appeal to the target audience, did a case study on how video online is the impetus that drives sales and customer leads.
Their study showed that their native video platform ads outperformed pre-roll video for a company called Jarritos and another company, CPG. The results showed that it increased the brand by 82% through video promotions and increased purchase intent by 42%.
These statistics further illustrate the power of online video when used in the right platform and context.
You can download the entire case study here.
GE: Case Study on Video in Social Media
GE, a worldwide brand that focuses on electricity in action products such as hair dryers, refrigerators, and many others, did a case study recently involving the power of online video through social media outlets.
Using Buzzfeed to boost their brand and video message, they proved that shared content does boost brand affinity and branded content. The key was in using online video to boost social media engagement and shares. It also indirectly addressed the power of brand evangelists to boost a brand to a new level of consciousness so that others will jump on the bandwagon and try our your products and services.
This study showed conclusively from the Buzzfeed data that online content such as video within social media and other factors drives customer acquisition and loyalty over the long term.
Where we fit in
Animated Video knows about these studies, and we know about the video. We understand the power it can bring to your brand and we can develop top content that will pay off for your company and boost your brand to the top.
Online video is the magic bullet that can take a small company and compete with the big names. You can be on the same platform, gain the same audience, and share the same goals through the avenue of video.
The animated video is particularly effective due to its vast appeal with an increasingly mobile audience. You need to be able to get your message out to your mobile viewers as well as your traditional desktop users. We can help with all of that.
Contact us and look over our work at animatedvideo.com. Then let us know how we can help. We view every customer and business as unique, and we will create the perfect video that will let you take advantage of these statistics to increase your bottom line!