Last Updated on April 13, 2022
Have you ever thought about starting your own video animation design agency? Do you want to be able to produce your own videos any time you need them?
If you have some ability in video production, you could set up your own video animation design agency by following a few steps.
Do your research
Start by doing some background research on what it takes to start such a business. Video animation can be done in a number of ways and with a number of different tools. There are plenty of online tools you can use, which allows you to create your own character animations and whiteboard animations quickly and easily.
Other tools such as video editing tools like Adobe Premier will allow you to create attractive original video clips using a digital editing format that will render a finished video that you can use in various projects.
If you are creating a video business that you want to charge others for, you will want to think long and hard about the types of tools and resources you will want to use for your clients’ projects.
One of the most important things you should do when planning to start a video or animation business is to think about what kinds of videos you want to produce. Some clients may want simple “talking head” videos, while others want animations. Animated video is harder to produce but you can do it with the right tools.
In addition to online tools, there are standaonline software programs that allow you to create original artistic video and animation that you can offer your clients. Look around and check out some of the offline software programs such as Magix Photo and Graphic Designer, which allows you to create original graphics for your multimedia productions or animated videos.
While this program by itself is only capable of creating static 2D images, you can use it as a basis to create animations later.
Anime Studio Pro is an example of a program that allows you to create animated images with a single program that you can include in your projects, as well.
Focus on the customer
If you are starting a video animation design business where you are helping other customers create video animations, you should always get to know your customer’s business needs first. Talk with them about their project so that you can get an idea of what they want for their business.
Brainstorm with your customer to decide what the purpose of the video is when producing animated videos for your customer.
Have plenty of choices about your services so that customers can pick and choose what they want from your list of services.
Build a portfolio of work
When you are offering an artistic service such as video or animated services, you should build a solid portfolio of work that shows off your strongest talents and that will attract your target audience. For example, if you have some strong ability in creating “talking head” video, you may want to feature several examples of this type of work.
Statistics on animated video show that animated video gets more attention in general than talking head type video does. It may be to your advantage to offer animated video design to your customers who want to have a tool that will attract more views and increase their engagement on their site.
Starting a Business: Some Pre-production Planning
Whenever you start a new business, just like producing a video, you will want to do some preproduction planning. Think about the kind of camera equipment you will use, whether your camera will be a removable media type camera or other format.
Also consider what type of computers you will need to produce your work. All video is produced primarily on a digital format now and is done with digital software and computers.
Consider the output
One of the most important things you should think about when creating video and animation is the final output. Where will your work be housed, displayed, or accessed? Will you put your final videos up on your clients’ websites or put it on physical media? Either way, you will need to think about the file size, upload and download times, and various other aspects of your video.
Cost of service
How will you create value for your customers so that they will want to do business with you? What will you charge for your services? The going rate for professional video can average from $50 per hour to $2500 or more per project. It helps to check around in your market and see what your competition is charging.
But the primary way that you should decide on your rate is by how much value you are offering your customers. What is it worth to them based on the service you are offering them?
Are you promoting a service, increasing their level of engagement among their current customers with your video animations? You need to focus on building high value and people will be willing to pay more for your work.
Remember that starting a new business is not easy and takes some concentrated skill and time to develop the tools, skills, and resources you need to take your business to the next level.
Consider Outsourcing to Others
Another great idea in creating a video animation design agency is to outsource it to others. If you use a creative video design business like AnimatedVideo.com, you will save a lot of time on the front end while still being able to produce video and charge your clients for your time without having to do all of the work.
Perhaps you want to be the one on the front end helping your customers brainstorm their project, then use the talents of our design team to finish it for you.
Whatever the case, there is nothing wrong with outsourcing and it will save you time and money in the long run, while generating a nice passive income for yourself as well.
We have years of experience with animated video and design.
Whether you need someone to create your video animations for your own brand or want to create your own video animation business, contact us and we can help you create great video animations that you will be proud to share with your clients and the world!