Wondering how does Social Media Marketing and Word of Mouth marketing connect? Many believe social media marketing is the digital form of Word of Mouth marketing. Word of mouth can prove to be an excellent advantage while trying to convert the visitors into paying member. It can be a marketer’s best bet. Word of mouth is nothing new and as old as the history of human communication. Currently, it is referred to as the most valuable form of marketing in the world.
As per Nielsen, a survey of more than 28,000 Internet respondents in 56 countries, 92% of consumers around the world say they trust recommendations from friends and family, over any other marketing advertisements. It is just natural that audiences would be confident in trusting what their friends & family has to say about a brand, rather than believing any other advertisement. Now Word of Mouth marketing is all about conversations, and Social media marketing is a great tool to make it happen. As a person would prefer to believe something that comes from a person that he knows or respects, instead of paid sources like commercials and print ads, Social Media is a platform to get started with such conversations for that person.
The discussion above certainly makes Social media the modern day word of mouth marketing. To put it simply, it is about how brands today communicates and build a strong bond with their individual customers on social media. It is not about one to a mass of people, and rather it is about one to one.
Following are few pointers on what to do and what not to do.
Mass advertising is the wrong approach
For a brand to do well on social media marketing in order to capture better revenue and customer affection, it must cast aside any plans of that mass advertising mindset.
Looking at the fact that mass advertising is merely a one-way delivery of traffic between the brand and the mass audiences. Social media will do no good for your branding in this manner. It should be more about establishing and nurturing a strong connection with the particular audiences through appropriate content, giving proper attention & action towards audience feedback, and any activity to win over your audience.
Analyze what the customers want
Have you asked yourself this question yet:, “Why so many brands that are spending a fortune on social media advertising, are not tasting the success? Why only very few amongst them have succeeded?”
It is just natural that those brands are failing because they have not analyzed the customers’ need and mentality. On the other hand the brands those are successful, they have been focusing on the customers overall thought-process, above their service and products.
Word of Mouth Marketing can make you the winner
We need to treat every single individual customer well. It is just that.
Getting an efficient social media team that is good enough to handle customer relationships is paramount. Managing public communications should always be your first step in WOM marketing, that will build a good emotional quotient (EQ) with time. The business owner should stand example for employees by showing excellent customer relationship management by involving. As for the company, employees that are not motivated in marketing or PR, need examples and practice of excellent customer stewardship in their area of work. It is of very high importance as everyone in the company can be the mouth of word of mouth marketing as well.
Audiences are human beings with emotions, moods and many varieties of characteristics. In this era of so hard competition, it is never easy to earn the confidence and trust, of the audiences. But maintaining a balanced marketing strategy that focuses mainly on your customers, it is not that difficult as well. Above all what you need is to bring in that extra drive for making sure that, your customers are happy in such a manner that they love to share their unique experience on your brand with their family and friends. All this would happen through word of mouth marketing using the power of Social media.
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