Last Updated on April 13, 2022
We are most impressed by seeing great things rather than hearing or reading about it. Videos are unbeatable in this context. Video Blog or Vlog has proved to be a great marketing tool for growing business.
When everyone is writing blogs nowadays, how many blog posts are really getting the much-desired clicks and popularity? Not many surely.
Video blogs or Vlogs can change the scenario here. Video blogs, or vlogs, are a collection of many videos at a single place in a website. The video can be the ones you created or the ones you like and find impressive. Getting started with video blogging is absolutely free. It is a unique way to reach out to your audience and portray your potential at your work. You can start producing the videos by just using a simple video recording camera and to edit it later. You may very well skip this part and do fully edited videos and animations without any need of recording.
What is vlogging and how does it work::
They are user-friendly: Videos are always much more easygoing and quickly consumed compared to texts and images. In this modern age, when we are struggling with time management and seeking every opportunity to save time, watching video comes so handy compared to going over any other time-consuming content. A 60 -90 seconds video is worth a lot more than a full page of text.
They are more convincing: Video blogs are more explaining and convincing in nature. With the usage of visual effects and engaging content, you can create a professional video which would be highly engaging and compelling way to educate your audience. It is said that Explaining is the new selling without looking like selling. Nothing is more convincing than explaining, and it totally pays off by increasing your conversion rate.
Works perfectly for Tutorial purpose: Tutorial websites and platforms simply cannot do without video. Moreover, the video is the primary medium to replace gigantic textual modules. A set of videos work wonders when compared to piles of text. In this manner, the learner remains engaged and learns actively.
Gives more exposure than general blogs: Daily thousand of blogs are posted, in which most bloggers are connecting with video channels and platforms like Vimeo and YouTube for greater reach. They are all aware that videos are more viewed, discussed and shared compared to the text content of the blog. If you make a video and a text content then it will be easy to get more video views than text content impressions. Whenever we see a video on any platform, we are more likely to watch it rather than going through all the text mentioned in the description. Engaging visual effects of videos gives it a high exposure among all varieties of audiences.
Good videos are likely to go viral: A viral video is better than thousands of posts or any other marketing material you may think of. However, getting a viral video done is no easy task. You will need to put a lot of research time into it to create a perfect script, which is the base of a viral video. YouTube and other video platforms serve as an excellent tool to promote your videos in the journey of being viral.
How to start your Vlog:
Brainstorm and decide on the niche for your video blog: Vlogs can have different purposes for different goals. It can be personal or professional. It can be about your business, music hobby, gaming or learning a skill. Once you have decided on your niche, you are good to get started.
Choose a platform for your Vlog: Talking about video hosting platforms, there are too many available in the market who would host your videos for free. Certainly, the clear winners are YouTube and Vimeo. You can create customized channels there to organize your set of videos. Apart from such video platforms you can develop your website as well and host your videos there.
How to choose a video blog host:
Think of a catchy name and content: A good name will help the audiences remember it and recommend to others. However, a good name can only be justified when you have proper and engaging content. Before starting with your Vlog right away it would be important to arrange and create for some nice video content. Surely you would not want to keep it empty once ready as that might leave a negative impression with the audience.
Start posting videos: Now it is time to post videos with a proper name, tags, and description. You will need to be consistent with it. You can take advantage of Youtube and maintain video posts at two places at a time. You will just need to post videos on YouTube or Vimeo and embed the same in your website.
Others’ videos can help you too: It is natural that you will fall short of video content eventually when posting videos at a short interval. Then you will need to post others’ videos as well which you like and think would be relevant to the audience following you.
Advertise to grow your Vlog: Getting the mass to your Vlog is not easy and a one day job. To gather followers for your Vlog, you’ll need to let the world know that it exists! This can be achieved through Seo, email marketing, social media marketing, paid marketing campaigns.
You can make good money with a well-maintained Vlog: you read it right. Here comes the sweet part after so much of hardwork. Getting popularity, brand recognition is there, but at the same time, you can make money from your Vlog. The reward program varies from platform to platform.
The points mentioned above should surely motivate you enough to get started with Vlogging. If you consider starting it then make sure that you share your videos on other video sharing websites too rather sticking to YouTube only.
We can be of assistance
Surely you are ready to maximize your video content to be consistent with your Video blog. We can help with that. You need to start by having a great video that people will love. We’ve been creating videos for businesses for several years that gets them noticed, and increases followers.
Check out our stunning portfolio here and then contact us for a free quote. We’ll be happy to talk to you about how to use the natural entertaining qualities of a professional video to increase your following.