How do you create an explainer video that has the purpose of selling without actually selling? This is a real question that many businesses consider if they are planning their explainer videos for their websites and blogs.
What should you include within your explainer videos to capture the attention of your intended audience? How can you get them to watch through it until your call-to-action? You must engage them enough to get them to act on your message without making it obvious that sales is the goal of the presentation.
You want your explainer video to produce revenue or at least attention for your brand. So how do you sell without selling? This is a topic that we will explore in today’s post.
Focus on the Information
One way that you can use an explainer video to sell without selling is to focus on information and data. By including relevant information within your explainer video, you are focusing more on the informational process and dissemination of necessary data rather than the sales process.
People are used to being inundated by sales literature regularly through emails, social media, and other ways. So it is a refreshing change when you offer non-sales type language within your animated videos. This will increase the level of interest customers have about your product while focusing less on the sales funnel or sales process.
If you make the sales process just a formality or something that customers must go through to obtain their product rather than something obvious, they are going to be more receptive to your presentation. Include valuable information or how-to information on how to do something that they are interested in that is related to your company or product line.
You can use explainer videos to explain how to use a product or use it as a troubleshooting guide for people who are struggling with how to get the most out of their product or service.
Back it up with Data
The use of data and research to back up your explainer video information will serve to take the attention away from the sales process and instead focus on important information that customers value. Use data that is as current as possible, and that reflects on your brand’s purpose as well as any other topics or information that your customers or potential customers will find valuable. By using solid research in your animated videos and explainer videos, you also increase the level of credibility and validity of your brand.
Use data that is relevant to your brand and your product line when including data. It should also involve some of the pain points that customers care about such as how to increase their time management skills, make more money, or save money, for example. Think about how you can help your customers or potential customers to maximize their time by using your products and you will win them over.
By using entertaining language as well as unique animated characters, you will entertain your audience and focus less on the sales process. When you create an engaging storyline using your animated characters or an engaging whiteboard presentation, you will capture more leads and increase engagement. By entertaining your viewers, they’re probably listening all the way through to the end as well, and you increase the chances of them acting on your call-to-action.
To learn more about how to entertain your audience, you could watch samples of other animated videos such as at AnimatedVideo.com. This will give you an idea of how to create your explainer video for your business. It should always be original and unique to your brand, but you can sometimes get some useful information by watching examples done by others.
Call to Action
Getting customers or visitors to react to and do something with your call-to-action should be the primary goal of salespeople or website owners with their animated videos. Even though the content is based on explanations and information, the ultimate goal is to make sales. By doing it in a more subtle way you might make more sales faster while taking the attention away from the sales and conversion process itself.
Remember, unless they are acting on your call-to-action, you are not maximizing your impact and you cannot hope to increase your sales and revenue. Make sure that your videos are engaging your audience to the point of keeping them watching until the end.
Know your customer
The best thing you can do to increase engagement and credibility with your brand and take the attention away from the sales process is to know your customer. Get to know their needs through a variety of techniques including customer service inquiries, surveys, and other means. Use your blog to see comments customers make on your products and services then create animated videos that address these areas.
The more you can speak directly to the needs and wants of your clients, the better you will win over people who are considering your brand. Make your videos and sales pitches about what you can do for them rather than how great your company is. Remember people don’t care about your business except in the way that it can help them to make their lives better in some way.
Tell a Story
Let’s face it. One of the main reasons that people like animated videos and explainer videos using animations is because they like a good story. Psychologists tell us that we remember 92% more of what we see in an animated video as opposed to other types of video such as talking head. Animated video engages people and gets them interested in your message in ways that other types of video cannot do.
There is a place for “talking head” video, and you can merge this with your animations if you so choose. But it should be noted that people will remember more about your brand when it comes to brand awareness through animation. By telling an effective story and having people follow characters through to the end, you will retain their attention at a higher level, and this may result in more sales for you.
Finally, use client testimonials and have your animated characters do the testimony for you. You can include real statements that real people have made about your brand or product, but let the characters tell the story in an animated fashion that will engage and capture the attention of your intended audience. Client testimonials done through animation can be highly effective if done skillfully.
By combining the efforts of informing and educating, using data and research to back up your claims, using entertaining techniques with a storyline or other whiteboarding idea and including testimonials from real clients, you can make your animations come alive. You will engage your audience at a higher level by focusing less on the sales process and more on the information that they so crave and value.
Let Us Create an Amazing Video for Your Brand
If you need help starting or improving your explainer videos, contact us at Animated Video. we are expert animation video creators who know how to take the attention away from the sales process and focus on the valuable information that your target audience wants.
Check out our portfolio today online and contact us anytime for a free estimate. By using entertaining language as well as unique animated characters, you will entertain your audience and focus less on the sales process.
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