The world is vertical now. Horizontal videos are passé. Slowly and steadily, we are proceeding towards the vertical video era.
What is Vertical Video?
Vertical video, the dominant format of mobile video trends is a taller form of productions than it is wide. Ideally created for portrait mode presentation, instead of landscape format, the video is rotated 90 degrees and is presented at an aspect ratio of 9.16 when you hold your video upright.
Why Follow The Vertical Video Trend?
Imagine you are holding your phone and browsing Facebook. Each time you come across a video, youare required to flip the phone to get a better view. The process goes on and after some time you get world-weary and discontinue watching the video.
Yes, it’s common.
Now and then our consumers face such a situation and eventually this adds to the frustration level of the already existing lower attention span. So, the outcome – you keep losing valuable traffic.
According to Deloitte Global Mobile Consumer Trends, every country has at least 90 percent of mobile phone penetration. Needless to say, today, mobile is one of the most pervasive and indispensable tools that every second person in the world get benefited from.
The key trends state that Smartphone addiction is one of the greatest of all obsessions. More than one-third of consumers worldwide are found to check their phone within five minutes of waking up. Also, it was researched that 20% of them check their phone more than 50 times a day.
The report also puts forth that there are 5.11 billion unique mobile users today.
So, you can’t deny the importance of vertical video today. Here 5 vertical video trends for competent marketing you should not ignore:
1. Mobile Viewers Hold Their Device Vertically Most Of The Time
There’s no denying that vertical videos have become the king of all kinds of videos. Since we hold our phones vertically most of the times, we prefer viewing all mobile contents, including videos exactly in the same manner.
Here’s an interesting overview on this matter, Earlier producing videos vertically was considered to be ridiculous. The vertical video trend was frowned upon and hence, only 14% of video views were generated during the initial time of a vertical video. But by the beginning of 2018, this video type had risen and finally, the world has been witnessing phenomenal growth of 58% of vertical viewing.
This data is enough to prove that we need a vertical video to grab the attention of our target audience.
2. Social Networks Have Started To Cash In Vertical Videos
Vertical videos are one of the significant trends for social media platforms today. All the leading channels have been embracing vertical videos due to the fact that more and more people are using mobiles to access social media. Naturally, the concept of desktop users have reduced to a considerable minimum.
Surprisingly, horizontal videos too now seem strange and discordant.
The Next Web, a website and annual series of conferences focused on new technology and start-up companies in Europe published in its blog ‘Digital Trends 2019: Every single stat you need to know about the internet’ that since January 2019 around 3.26 billion people have been using social media on mobile devices. A growth of 297 million new users is seen every year, with an increase of more than 10%.
The social networks are not only mobile-friendly, but they are optimized for mobile experiences.
It’s interesting to know that in 2017, Facebook, Instagram Twitter, Snapchat and YouTube all decided to remove black bars on vertical videos to give users more pleasant viewing experience.
In this regard, every social media has set down its own specific rules. For example, Instagram recommends you to leave roughly around 14% of the top and bottom of the video without text or logos while creating a promotional video.
While according to LinkedIn, you can share vertical videos for organic content only. Market surveys have underlined that 57% of LinkedIn users are on mobile; hence opting for a vertical format for LinkedIn is always the best option indeed.
- Facebook has been witnessing 8 billion video views per day. It supports native 2:3 video
- Snapchat garners 10 billion vertical-only video views per day
- Instagram is proud of 300 million daily active users and vertical video engages indefinitely.
3. Advertisements Presented In Vertical Videos Seem To Convert Better
You will also be amazed to know that vertical video ads are growing at a faster pace. The trend has been bringing significant ROI and that’s the reason advertisers have now started to understand that orientation matters a lot when it’s about engaging more and more viewers. Naturally, something awe-inspiring like vertical videos always do the wonder.
According to Dan Grossman, former VP of platform partnerships at VaynerMedia- when more of the viewing screen is used up, people get less distracted and this captures the viewer’s attention instantly.
emarketer predicted in its recent trends and statistics report -over the next few years, mobile video ad spending will grow steadily. New ad units and formats such as 6-second nonskippable ads, rewarded ads and vertical ads will also witness a significant rise.
YouTube Ads vs. TV Ads
With people spending more time online, speculations are there will be a sharp decline in TV viewership.
Needless to say, over the years, we have been witnessing a continuous shift towards video streaming services and platforms like YouTube and Netflix. So, it’s not too early to say that YouTube ads will eventually replace TV advertisements.
Hail Advertisers! Why not burn your midnight oil to create Vertical Videos on YouTube?
4. Graphic Artists are Taking Advantage of Vertical Videos To Showcase Products
Vertical videos are not only for video marketing. There is more to it- fabricating content for a vertical space has endless creative possibilities. Graphic designers have been producing eye-catchy product displays using the gist of vertical videos. When it’s about storytelling, dividing up the vertical space is sure to create more opportunities.
Splitting up a screen in half or creating a grid shows different angles or multiple products at the same time. In addition to that, creative designers can help indicate dominance or importance, guiding viewers to the most essential part of the video.
Secondly, as creativity knows no bounds, a graphic designer plays with type and design to produce a masterpiece.
Heard of Instagram Mobile Mockups Pack? If you are looking for the best vertical videos example for creative designers – it’s a perfect pack for a creative working on a social-media program.
5. Vertical Videos Adds New Spin On Storytelling
The three main characteristics of vertical videos are –
- They are immersive as they fill the entire screen.
- They give intimate experience to the viewers by showing close up of people and places
- Also, they are immediate as they can easily record and post items
So, don’t you realize its the better way to tell a story that’s sure to keep viewers engaged? The reality is vertical videos can add a new spin to the story. How? You can’t deny the fact that not all the stories are popular or newsworthy enough. Thus to make them engaging and memorable vertical videos work wonders.
The Final Lines
It’s quite natural for you to think ‘What’s the future of vertical videos? Shall we embark upon the idea?’ Let us tell you – with changing consumer behavior; it’s evident that vertical video has a bright future. If you take a tour around, you will see that all social media strategies focus on your audience and they have high expectations. So, you must take the trend and continue to create vertical videos to impress and convert.
If you don’t have a professional team, we, animatedvideo.com are here to serve you and let you know the latest trends and practice.