Today it’s no secret that human brain processes visuals more than it processes texts. Therefore adding corporate animation videos to your marketing efforts will make your target audience 10 times more likely to engage with your brand. Essentially, businesses create marketing videos to keep their brand top-of-mind for their customers. So it’s imperative to understand what makes the best animated corporate videos.
Here are 7 things you should know about corporate animation videos. Create an awesome corporate & business video to capture the attention of your audience and convert their interest into investment.
1. Take Care of The Vital Elements of a Great Video
What makes great animated brand videos? Videos become enthralling when there are suitable video narratives. Such inclusions play a significant role in any kind of video and when it comes to corporate video, a narrative mean compiling an engaging and compelling story with certain elements. You can mesmerize your audience by the best corporate process animation videos.
The four major elements of a grand video narrative are:
- Character- The main character of your product video is the product or the service.
- Quest – Your audience is always at the lookout whether you know their pain points or not.
- Climax – This element tells your customers how your hero (the product) can solve their problem.
- Resolution – The final part of the video, it’s about introducing the CTA.
2. Human Touch – Let Your Customers Discover What Benefits Them
People select a brand when it conveys a message that resonates with them. Therefore, the trick of creating a high engaging corporate video involves illustrating to your clients the informative features of your product. When your customers understand how they can benefit from your brand, needless to say, they will choose you over your competitors.
According to experts, when you decide to create an impressive video that draws the client, you need to have an ideal buyer persona in mind. With such a persona in your mind, you can quickly raise awareness of your brand and educate your existing customers.
3. Brand Personality – Create Your Video With a Signature Style
According to science, people tend to grasp about 20% of what they read, 10% of what they hear and in comparison remember 80% of what they see and do. This is why your video animation demands to be an impressive extension of your brand so that viewers watch it and the image of your brand gets imbibed into their minds.
So when you are creating a corporate video, building with your brand signature style will get you amazing results.
Now, what does signature style mean? A signature style is synonymous to brand personality and it is more than any visual aspects like brand colors and logo. It includes elements like who your target audience are, what’s your niche industry and what way you direct your messaging, whether its towards the B2B companies or B2C.
4. Brand promotion – Place your logo appropriately to promote your brand
Why do we create videos? The most common answer would be to promote our brand, isn’t it? And the obvious way to market your brand is by appropriately using logos and taglines. So, needless to say, your logos should be clear and recognizable.
In this regard Senior Digital Marketing Executive at LogoDesignGuru.com, Aamina Suleman opines including logo on any accessories like in the shirts, coffee mugs, or other items inside the shot would bring amazing results.
This means you need not have to limit yourself to using your logos. Logos as a corner badge, watermark, or anywhere that is visible and catches people’s attention proves to be rewarding.
5. Audience Engagement – Take care of the length of the video
Length is one of the vital elements of all kinds of videos. It’s the era of instant gratification. People don’t wait too long to process information. So to match the people’s attention capacity, you have to take care of your video length. There’s no denying, the length is the deciding factor whether your people will watch the video or not. When a video is too lengthy, the level of engagement begins to drop after some time.
A video that is not more than two minutes long is found to be more engaging and most importantly, viewers won’t turn off before they reach call-to-action.
Experts are always of the view that videos are mainly designed to encourage viewers to find out more about your company. Its vital goal is to spark their interest and transform them into your valued customers.
6. Distribution Channels – Find The Right Platforms To Share Your Video
The final step after creating a video is promoting it. But one of the biggest mistakes most of us do while uploading videos – is not to share it on proper platforms that can bring exposure. One thing which we must keep in mind while sharing our video- viewers respond to video content differently depending on the social platform or marketing channel.
Hence, you should have an idea of where you want to market your video. Whether you want to upload it on Facebook or use video in an email, don’t forget to optimize the video title, description and call to action accordingly.
This is for your information – your video should always fit into the context of where it is marketed. Don’t forget to match the elements of your video demanded by the platforms. For example, if most of your customers are at Instagram, your video should not be any longer than 15 seconds and when you want to place an ad on YouTube 30 seconds long video will work wonder.
Other channels where you can distribute and promote your videos include your website homepage, email newsletters, trade shows and social media.
7. Use Effective Tools To Create Animated Videos For Business
- Animaker
Animaker is one of the best tools to create corporate animation videos. This DIY tool has become a much-preferred one for its users as it allows them to display statistics and data more compellingly. With functions like drag and drop, sound effects, music, pre-animated assets and many such features, any business can craft a memorable video for its clients. Animaker also understands that a lengthy video is of no value to the audience; that’s the reason the videos you create with the help of the tool is not more than 2 minutes long. You can go for a free trial period and then choose three monthly payment options.
- Vyond
Vyond, formerly known as GoAnimate, is one of the useful tools that have been helping professionals to make successful animated corporate videos. This do-it-yourself and an affordable tool allows its users to create an engaging corporate video with their huge library of templates, sounds and much more. Why don’t you use Vyond and start transforming generic content into dynamic ones in minutes?
- Wideo
Creating animated brand videos is never being so easy when it’s with Wideo. The tool allows you to step your video creation up by adding marketing features to the mix. Studies show that more than 50% of marketers are delighted with this animation maker software due to its flexibility and affordability.
- Moovly
Are you looking for a tool with unlimited downloads and unlimited videos offer? Moovly is one such tool that has all the features a professional loves. It’s easy-to-use customizable video software that helps you win clients easily. You can create visual reports, explainer and tutorial videos easily and creatively. Their pricing structure ranges from an essential subscription of $5 a month to a Moovly Business subscription costing $300 a year.
- CrazyTalk
With the advancement in technology, you need breakthrough software to create high quality corporate animation videos to engage your clients. Crazytalk is today the world’s one of the most popular animation software to use voice and text to brilliantly moving facial images. CrazyTalk 8 contains all the powerful features that help the users create high end and revolutionary talking animation projects. Needless to say, it’s the best corporate animation software of all times.
Final Touch
With videos continuing to gain momentum as one of the fastest-growing marketing strategies, it’s high time that we focus on exploring the power of an effective corporate video. But we need to remember that an impressive animated brand video needs to follow a basic formula. Like any other production, you need an ideal script to start with, essential music and sound to engage your audience. A perfect message that says you can solve your audience’s problem is last not the least a call to action section. Compiling all these you will create a perfect video that’s virtually and intellectually pleasing.
Looking for more professional ideas on corporate videos? Animated Video is here at your service. Visit us to get an idea for your next venture.
