Need to know pro tips for promoting videos on YouTube?
You know that YouTube is increasingly becoming one of the most useful tools for marketers.
It’s quite natural on your part to think -why should you boost your YouTube video? What benefits your company would receive on this action?
Take a look at the following statistics and think again about promoting videos on YouTube.
- YouTube is the second largest search engine
- Reported 5 billion videos are watched on YouTube everyday
- Receives over 30 million visitors every single day
- The total number of hours of video watched on YouTube each month is 25 billion.
- 60 percent of viewers prefer online video platforms to live TV. This feature gives YouTube the opportunity to flourish as one of the best marketing and advertising destinations.
- YouTube is an expansive platform and offers its visitors access to 76 different language, making it easier for 95% of the world’s population to reach it.
Bottom-line: Sharing videos and promoting them on YouTube will boost your SEO and your brand presence. YouTube is the perfect place for all marketers, it allows you to present your video content in a unique way. It’s one of the best places that makes easier for viewers to consume and share them.
As a brand advertiser you must know that compared to TV, online videos are the best way to reach your target audience. Thus based on the above statistics, it’s apparent that YouTube being the social platform would help you reach a wide network of people at an affordable cost.
We understand and also want you to understand the greatness of Video marketing on YouTube, we’ve compiled for you 8 Pro Tips for promoting videos on YouTube.
Read along and find out how to promote YouTube videos without paying.
Tip 1: Allow viewers to embed your videos
While uploading a video, you will receive an option to- allow others or not allow others to embed your video on external sites. Here, you need to check the option ‘allow others to embed.’ This embed feature of YouTube enables people to take your video and then publish it on their website or their own channel, etc. Now, when you allow people to share your video on their sites, gain maximum exposure.
Bonus: When you allow the public to embed your video to their site, make room to take your own credit each time whenever your video gets re-published.
Tip 2: Spread your YouTube video through cross-promotion
Cross- promoting enables you to get the maximum exposure. You can incorporate videos into your email newsletter, blog and your social media accounts. Life Net Inc. surveyed and revealed that ‘the highest YouTube views occur during the active advertising of the video.’
Tip 3: Optimize your video title with relevant keywords
Get more views on YouTube videos by optimizing your broadcast with relevant keywords.
Whether it’s a written content or a video, search engine optimization (SEO) plays a major role in the promotion of every material. If you want your video to achieve a top rank in search engine results you’ll need to optimize your video program. Keywords are essential for every program to attract more traffic.
The title of your video has greater significance, craft a title with relevant keywords. You need to perform a proper keyword research and be up-to-date what people are searching.
Take a look at some of the expert tips for creating the best title that conforms to the SEO process:
- Video title needs to be short and to the point.
- It should have attention-grabbing theme.
- Use keywords at the beginning of the title.
- Consider using power words that would compel people to open your video.
- Video tags are valuable for YouTube SEO, add relevant keywords- search what your competitors are using and incorporate similar ones for more benefit.
- Add lots of long tail keywords in the description.
- Put more emphasis on the video description ads well similar to the title.
Bonus: Remember not to stuff your video with too many keywords. Google disqualifies those contents that have too much keyword insertion.
Tip 4: Plan for weekly video series
People look for continuity, hence they subscribe to a YouTube channel which has regular updates. When viewers know what to expect from a certain video they will come to you and this way viewership of your video increases. For e.g., Moz’s Whiteboard Friday videos: these videos appear every Friday and the audience appreciates its regularity.
Tip 5: Social Media sharing contributes to video promotion
It’s a known fact that social media attract huge traffic. Experts confirm that sharing videos in any social channel is the easy way to get views on YouTube videos. Social platforms are actually the
powerful marketing tools to promote your YouTube Channel.
Facebook and Twitter are two of the most preferred platforms that generate maximum number of views. Hence, these are the best places to promote your YouTube channel. Promoting your YouTube channel on these various platforms can contribute to increase in your traffic.
Social media are places that display your video to a large network of audience. Each time when your followers like or comment and share your videos in their wall, their friends and followers view this activity and eventually your video receives a large viewership.
Tip 6: Custom thumbnail increases views
Thumbnails are essential to increase the audience’s curiosity level on your contents. A properly created thumbnail can make your video the widely accessed content. According to surveys, 90% of the best performing videos have a custom thumbnail. You can take the help of Adobe Photoshop, Canva or your favorite photo editor.
There are certain specifications for customizing a thumbnail:
- Established dimensions: 1280 x 720 pixels, under 2 MB
- Choose an icon that basically represents your brand
- Upload an eye-catching cover photo and fill out your profile
Tip 7: Ploy with your YouTube Channel – make it spectacular
Make your YouTube channel prominent amongst your competitors. As the first impression is the final impression and when it’s about YouTube, this first impression will make your audience come back to your channel again and again.
Customize your YouTube Channel attractive with colors, images, links, logo, information, etc. Additionally, you can create a trailer video and display it for those first time and recurring visitors. Add a bit of introduction and explanation of what your YouTube channel plans to offer in this trailer video. This is the best way to get views on YouTube videos.
Tip 8: Engage viewers with Call-to-Action
When a viewer comes to your YouTube channels but leaves after a short stay, it hampers your overall business as you don’t get the traffic. Hence, you need to engage your viewers by providing Call-to-Action. CTAs within a video let people take one of the following user action:
- Subscribe to the channel
- Watch more videos,
- Like or share a video
- Leave a comment.
You can use two proven CTA methods:
- Direct Host-Mentions: You can directly talk to the camera and tell people what action to take.
- End-cards: An end-card appears at the end of a video and take up the whole screen.
- Video Descriptions. You can put a link to your website or your social accounts in your description and ask your followers to click.
In this digital world videos are the best source to reach to your client and tell them about your product and service. Being one of the popular social channels, YouTube gives you scope to get maximum number of viewers. If you require help while creating your own video, you can visit Animatedvideo.com and enjoy the professional service of talented video producers.
Any content requires exposure after it’s created. This means after you create something you need to promote it in different places so that it gets a wide exposure and in the long run will benefit your business. Videos are entwined with the online marketing campaign. Hence you need robust principles to make your video prominent amidst your competitors. Hope these above pro tips give you an idea of the effective video promotion and increase your subscribers.