Last Updated on August 1, 2022
Our communication and information consumption practices are constantly evolving thanks to social media. The most effective content marketers distribute their content regularly across several social media platforms. The fact that social media videos for business are more than 40 times more likely to be shared than all-text information is not surprising given the volume of content that is released on these channels. 65 percent of SMEs and large organizations believe it to be the most engaging communication medium for their audiences, making it a crucial component of the marketing arsenal.
Are you utilizing your video assets on social media to their full potential? By 2023, online videos will make up more than 82 percent of all consumer internet traffic, so you should consider your possibilities.
Here’re the reasons why video marketing will be crucial in 2022 and how you may improve results while spending less on advertising.
1. Draw in listeners quickly
There are so many marketers vying for viewers’ attention. Being imaginative with an image won’t always be enough to get people’s attention on social media. Our brain scans through a lot of the photo content we encounter since there is so much of it and so many people running advertisements, but video captures our attention 5 times longer than still images do.
It’s crucial to make sure that you can grab people’s attention in the first millisecond of your campaign and convince them to stop scrolling through their feeds and pay attention to your brand. As Facebook Marketing Partners, we are aware that the typical user views each post in their news feed for 1.3 seconds on average. That implies we only have a brief window of opportunity to grab and hold the attention of our audience.
2. Optimize ad spend
One of the most economical methods of online marketing is video marketing. A wonderful way to gain the most exposure for your brand dollar for dollar is to pay for video views. In our business, there is no question that running video view ads is the most economical approach to target potential customers on social media.
For instance, you have paid and continue to pay cents for each video view. Yes, that’s right. Even one-tenth of a cent will buy you a qualified video view. Facebook video marketing stands out as being the most affordable when compared to other forms of video marketing, such as commercials, which frequently cost tens of thousands of dollars with fewer options.
3. Use the golden nugget of the Facebook algorithm
The ability of Facebook to retarget specific video viewers depending on how long they watched a particular piece of video content is a fantastic opportunity for marketers who conduct sponsored video view campaigns. Retargeting consumers without placing a Pixel (cookies) on a website is now possible owing to a feature that is integrated right into the Facebook Ads Manager platform.
The impact on marketers is tremendous. Not just because you can repeat the process and only show a third video ad to viewers of your second, but also because you can first show advertising to those who have already watched your first piece of video content for a specific amount of time.
4. Search Optimisation
Your social media video production should be no different from the rest of your material in terms of search engine optimization. Making your content relevant is crucial because social media platforms are increasingly evolving into their own search engines. After all, your compelling material is already prepared. However, how can you tell if you’ll rank high on the “popular” and “trending” lists? For your video to appear in searches, make sure to write intriguing headers and descriptions and supplement them with pertinent hashtags. Twitter offers detailed metrics for each hashtag that include essential demographic information, giving you a solid foundation from which to plan your search engine optimization. Among the social media video best practices 2022, ensure to add tags to improve search results on Facebook and YouTube.
5. Your medium to tell your stories
Before maybe adding the bonus of also selling a product, video content gives marketers the chance to convey a story.
Building an emotional connection through storytelling in communication can have a significant impact on client retention rates. It is much more likely that customers will give up their valuable time to watch a brand’s message when it combines with entertaining and educational material.
6. Proceed Ahead of Your Competitors and Increase Business ROI
You can’t disagree with the facts unless you’re Boris Johnson, Nigel Farage, Donald Trump, or a host of other people. One of the main reasons why marketers are clamoring to incorporate video content is that it offers an outstanding ROI.
Although many companies have taken to video marketing of late, some are still left behind. So, don’t be a loser but stay ahead of your competitors. Jump on to the video bandwagon and make videos your best marketing tool. Gradually, you would enjoy the perks sooner if you realize video’s growing power.
Quick Hacks to Harness the Video content ideas for social media
Create a strategy – Every effective marketing effort has a clear, well-considered strategy behind it. This general guideline applies to video content as well. Therefore we usually advise brands to start by considering their overarching strategy.
Activate their interest – Your video material must quickly engage your audience. According to social media video marketing statistics, a third of viewers stop watching a video after the first 30 seconds. The number of viewers will drop by 45% after a minute, and by the time two minutes have passed, two-thirds should have left. Time is essential, without a doubt.
Consider your message – Since video content has so many possibilities, it’s simple for our little brains to become overloaded. We are all creative beings, and this medium never ceases to stimulate our imaginations as we consider the most effective ways to communicate a brand’s message.
Don’t ignore the audio – Many videos being shared on social media today get a priceless touch of authenticity because of the capacity to capture and publish internally generated content. However, this haphazard strategy can occasionally go wrong.
Remember to include subtitles – Since social media video ads are frequently viewed without sound, subtitles are crucial for video content. This naturally means that including subtitles is crucial to ensuring that all viewers can access your video content.
All said and done, you must understand that social videos are not about video marketing- i.e. not about brand promotion. When you upload videos on social media, it means you are doing content marketing. Understand that a social video sharing strategy is all about connecting with viewers through your brand stories and original content. The goal is to drive viewer engagement and promote their loyalty through familiarity with your brand. Instead, it is to grow your audience and foster consistent social viewership while transforming viewers into dedicated followers who would trust and engage with your content creations.
Videos, whether for social media or for websites, need proper brainstorming. Here the proficient team at Animated Video can be helpful, we can assist you in creating the best piece to attract more traffic.