In this Festive season, it is crucial that we greet everyone on behalf of our brand. There are companies and services which are mainly targeting these Festive seasons to up their brand awareness. It is such a fantastic opportunity to connect with the mass without having to tell them about your products or services. Greeting your audiences would certainly enhance your Brand Awareness in the long run. Many companies use greetings videos to thank customers for their business. These type of videos work not just to thank clients, but also for partners, investors, vendors, and so on. The most effective videos of this sort usually speak directly to the audience in a heartfelt way.
Choosing the right format:
There are several video formats available in the market but which one should be the chosen one while sending out Festive messages. You might record a professional video or use editing software to edit festive images. But would the audience like it? Nothing would make the audience happier in this Festive mood than an engaging and fun Animated Video. The use of Festive decorations and lovable characters would certainly make them love it. The following video can be a great example.
Advantages of Festive wishing through Animated Video:
- We get to connect with the mass when their mood should be elevated or somewhat better compared to other times of the year.
- We get to connect for wishing and not directly approaching for your Sales and Marketing to happen. This will do the Marketing for you in reality nevertheless.
- You get to bring your brand close to the audience through the Festive ambience when they are in Holiday mood.
- An annual email along with a beautiful Animated Video sent to your mailing list allows you to keep in touch and reminds everyone that you are thinking of them.
- In the video, you may also decorate your brand name and logo with Festive decorations to give it a fresh and catchy look. Who knows when a subscriber might get interested who has not been following you for some time.
What are the platforms that can be used:
- YouTube: Uploading your Festive Greetings video at YouTube directly notifies your subscribers and spreading the particular video link in all different places is a very good idea to boost your Brand image. While there are many video platforms and search engines out there, the most important one is YouTube. Hence the mass whore are searching YouTube for Festive greetings video may very well come across your video and while enjoying the video would certainly get introduced to your brand.
- Social Media: Nothing works better than Social media platforms when you are trying to connect to the mass for a social event and wish them. Facebook, Twitter, Instagram and many more doors are always open to reach out to the crowd.
- Mobile: In this Mobile era it would be a huge mistake not to make proper use of Mobile messenger platforms such as Whatsapp, Line, Viber, Wechat and many more. Using a lightweight greetings video through these platforms can be easy and rewarding. If you do it right and your video has the right elements, it has an enormous potential that your audience will share the video with their friends and family to make your job easy.
Mistakes to be avoided:
A big mistake a company can make with their festive video is trying to promote business-related activities. Just like a happy greeting message, the video should be entirely in the holiday mood, not trying to pitch any call to action.Another mistake is trying to overdo it by making it very funny: Festive videos are ideal for portraying your fun side, maybe even through an intelligent storyline, but we should not overdo it because then it becomes more about you than your audience.
Outsource Your Animated Video Content to Save Time
The main reasons why more businesses and brands are not using online video in their festive wishes and marketing efforts is simply because they do not know where to get started.Content creation is one of the most time-consuming aspects of running a business online. What many brands and business owners struggle with, is realizing when and where they should be spending their time and focus. If you know nothing about video creation, then a better solution is to partner with video and design experts that have years of experience and know how to create exactly what you want. This is where AnimatedVideo.com comes into play. We have helped thousands of clients from around the world turn their boring text content, into animated videos that engage like nothing else.
Contact our design team today and let us be a helping hand with all of your marketing and promotional material as well.