No doubt writing a blog is an art where you need to deal with the psychological traits of your readers. Failure to understand the readers’ psychology can lead your blog to become ineffective.
A blogger wants to make its readers read the entire article. It is the readers’ psychology that they never trust an unknown writer for the first time, and that’s no surprise!
First, they want to know if the blog is worth investing time or not. They always want to understand the value of a blog with a single look. As a blogger, you have to take this fact under consideration.
Here’s what you should consider before you start writing:
Before you start writing you need to research on the following points:
- Relax and think deeply about your chosen subject matter.
- Find out the best style in which you can be able to exhibit your subject matter.
- After preparing your master plan, research about others’ approach in presenting the thought in the best possible manner.
- Think what ‘different’ you can do.
- Note the points missed by others.
- Think something unique or innovative to make a difference.
Now, let us discuss how to encourage a reader to read your blog thoroughly:
Start with a Brilliant and Catchy Title:
Choose a catchy title that can show your brilliance and knowledge about the topic. If the title is interesting, then only the readers will try to take a view of your subject matter.
Use Relevant Subtitles:
After being charmed by your title, your readers will definitely read your subtitles to get a sniff of your subject matter. So, you need to use subtitles in such a way that will reflect the depth of your thought.
Use Bullets & Numbering:
Use bullets and numbering whenever possible. Readers tend to read the bullets after reading the subtitles. Using bullets under the subtitles is a brilliant concept to hold attention and encourage the readers to read the whole blog.
Don’t Make your Paragraphs Lengthy:
If you write lengthy paragraphs, loath them in reading it. It is advisable to be brief and direct in your paragraphs. If a paragraph becomes lengthy, you can use segmentation whenever possible.
Put Images Related to the Topic:
You can use images to give your concept a visual impact. But images should be used wisely. Use of excessive images can lessen the impact of the content.
After encouraging a reader to read the full blog, you need to be very much cautious to hold the reader’s attention.
Here, you can follow these policies:
Write a Smart Introduction:
Generally, an introduction is a brief discussion about the body of the subject matter. But I suggest you not to make a brief discussion of the body of your subject, but to give some smart hints that will create some suspense in the readers’ mind.
In some cases, you can put your readers in tension primarily. Then assure them that they can get a solution from your blog. This will definitely make your readers read the blog in details.
Proceed in an Interactive Way:
Although you know it very well that reading a blog is a one-way communication, yet you need to write in such a manner that as if you are talking to the reader. This approach never makes a reader bore.
Be Humble as well as Confident:
Your approach toward the readers should be humble, yet you need to be confident also. Your readers might feel that you are advising them on something to help improve them.
It is advisable not to pursue your readers to take anything for granted. You can just express your views and opinions regarding the subject matter. Let your readers decide whether they want to take your views for granted or not.
Still, if there is any occasion when you need to establish a fact, it is advisable to use quotes of great people regarding the matter.
Be Honest about Your Ideas:
You need to be very much honest about what you are writing. You must believe each and every statement, you are writing, in your heart. If you have any doubt about your statement, you can never expect other persons to believe it.
Write in Easy Language:
Make sure that the language is plain and easy to understand. Avoid using jargons, complicated sentence pattern or bombastic words. Remember, we can speak our heart out only when we talk in plain language.
Use Story Telling Mode:
Present your subject matter in a story telling mode. This will help retain the attention of your readers. The readers will not feel bored while reading your blog.
You need to be very much authentic about the given information. Providing wrong information can make your reputation bad and it is near about impossible to get a disappointed reader back to your page.
To be an effective blog writer, you need to maintain consistency. A writer improves day by day. You need to write regularly to get the pulse of your readers. When you will be able to get the pulse of your readers, you will automatically understand how to bring mastery in your writing.
These are some policies you need to implement while writing a blog. These will help you to create an impact in the readers’ minds. Go ahead and reap the benefits of your successful future blogs.
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