Digital marketing needs no introduction. It is an integral part of a brand’s growth strategy today. A company spends substantially in its digital marketing campaigns because digital marketing yields a great deal of ROI, and it is proven worldwide. But return from digital marketing efforts does not yield in a very short period of time. It requires consistency and discipline. While experimenting with our digital marketing campaigns for better results, it is natural to make mistakes. It is vital we learn from our and other digital marketers’ mistakes to stop doing things the wrong way. Change is the only constant thing in marketing. We need to modify our digital marketing habits to keep up! Ineffective and bad online marketing habits to get rid off in 2017 are plenty. Following are a few which you must delete now or reconsider from your digital marketing practice.
Not staying updated-
It is imperative to stay updated with latest digital marketing trends every day. Video marketing has been dominating online marketing since a few years now, and in 2016 it was the greatest performer. This trend is likely to continue. Facebook live is another winner for 2017. Considering the recent immense popularity, you can not afford to miss out on making a profile at Snapchat. Hence, it is all about staying on track and sometimes beyond for keeping up with the future.
Not being Mobile friendly-
When a majority of data is consumed through mobile devices, it is vital to make your website 100% mobile friendly along with other marketing materials. Smartphones and Tabs are replacing laptops and PCs. So, there is a good chance that you miss out on a considerable amount of leads or potential customers with sites that do not render well on mobile devices. Responsive websites are so much in trend, and the first thing you have to do is to take steps in making your website mobile compatible. Otherwise, your web ranking will fall drastically, and your hardwork will be in vain as Google prefers mobile friendly sites. If you do not want your rank to drop, get this done.
Neglecting the usage of influencers-
An influencer is “a person or group that has the ability to influence the behavior or opinions of others”. Influencers are industry experts, popular personalities, celebrities, and public figures who hold the talent to influence trends and purchase decisions. They are particularly very popular among Millennials – in fact, 70% of teenagers on YouTube trust influencers over traditional celebrities. Today, over 73% of marketers have an allocated budget for influencer marketing – and the picture is only getting bigger. It is evident that influencers will keep playing a major role in modern digital marketing and you can no more ignore this fact. You must connect with them today for the sake of your branding.
Not investing money in Digital Marketing-
You can no longer expect good results by just investing your time into Digital Marketing. Free always sounds good to us but when aiming for something big, it is not wise to depend on free things only. You should be willing to pay a logical amount to expect good things. With planned investment, you would be able to take favorability of social media algorithms and improved search results for your website. Paying would take your posts up as sponsored Ads and that way it would reach the maximum number of audiences. However, if compared with other marketing expenditures, these costs are low and returns are very positive if your expectations are kept in the right place. B2B companies majorly rely on LinkedIn for paid ads and merchant companies rely on Facebook. So before investing, proper planning is required. Paid search is another great tool to bring traffic quickly to your website. Definitely, organic search is very reliable, but at times you need fast results. Keep a watch for the analytics for your paid search campaigns to invest money at the right places.
Ignorance about web and marketing material optimization-
Sometimes, we get a very attractive website created but ignore the fact that it is loading slowly due to lack of proper optimization. You need to make sure that large image or graphics files are not slowing down your website. Optimization of graphics or any marketing materials should be done before uploading the same to your website. A fast website is loved by all.
To reap the benefits of digital marketing, please consider the above points and get rid off the practices, which generates no or negative results. If you need to know where to start, see us at animatedvideo.com. We are in the business of creating customized marketing packages, graphics and awesome videos that your customers will appreciate. A strong marketing approach will increase your power with your target audience. So read back through these points and look at some of the examples on our site of what we can do and let us know how we can help.