When it comes to online video viewing, you have a few different options to choose from. Do you prefer to watch video on your mobile device, through your favorite social network, or are you simply heading to a search engine like Google or YouTube to find what you are looking for? We wanted to know what top branding experts and content creators had to say about why use video marketing, and what makes each of their social media video strategy better than others. Be sure to run through our list of 11 expert tips and feedback below on using video on social media.
11 Branding Experts and Content Creators Discuss Viewing Online Video
I know you can now watch video on virtually all the popular social networking platforms, whether it’s Facebook, Twitter or G+. My favorite platform for watching video remains YouTube. YouTube was set up specifically for video sharing and it does it brilliantly. Though Vimeo and a handful of others are snapping at the heels of YouTube, none of them comes close to having the range and depth of YouTube. I have a feeling it will remain the best video sharing platform for a while to come.
YouTube automatically recognizes internet quality and shows video in 360p, 480p, 720p or 1080p depending your internet connection. So if you do not have good internet YouTube automatically switch to the quality you need.
Also, it is well integrated with major social networks like Facebook, Twitter, Google+ so you can share a video you like very fast or embed it on your website.
Evgeniy Garkaviy – HopeSpring.org.uk
I am fairly traditional in that I mostly watch video on Youtube.com. That said I view most social networks as tools of discovery so should I see something that grabs my attention on Facebook, Twitter or anywhere else then I would have no hesitancy in watching the video there. I am very much a Google fanboy and currently have the Pixel phone so at the moment, I still tend to see Youtube as the primary platform for watching videos online.
Marcus Miller – Bowlerhat.co.uk
For watching videos, YouTube is my most favorite site because I am able to find everything that I search for it. Not all video sharing sites have all the videos. Moreover, the speed of Buffering is also too fast on YouTube. After all, it is a Google product and thus, no need to login separately if I am logged in to Gmail already. Apart from just watching, I can also create my own videos, and upload that on YouTube without any hassle which can be further monetized as well to make money. the ease of use is what I like the most! 🙂
Atish Ranjan – Techtricksworld.com
While most people will probably say Facebook or YouTube, I think it would be a big mistake to not through Twitter into the mix. The great thing about video on Twitter is that you never know what type of content you might find. Most content in your feed will be text updates, so you should always use the search feature, then select “videos”, when looking for video content only. Also, with Twitter being one of the fastest and most current sources for information, it really makes ground breaking news in video very important.
Tim Bourquin – Afteroffers.com
I think that’s quite obvious. Youtube hands-down. It has the most number of videos (especially how-to videos) and reviews and those are the top two things that I watch online. I don’t buy on impulse. I buy stuff after watching numerous reviews, unboxings, etc. of the product or service. There are some videos that are just not hitting the spot in terms of my search query so that’s disappointing. However, those videos are far and few in between. Youtube will still be my go-to video source.
Sean Si – SEO-hacker.com
My fave platform for watching online video is Facebook because I dig the auto play feature and also find Facebook videos to be lighter versus other platforms. Watching videos on mobile devices and in tropical hot spots where the connection speed isn’t as hot is way easier versus other social networks. I also enjoy the steady stream of videos dripped into my main feed and the ease of scanning a friend’s creations via their video page.
Ryan Biddulph – Bloggingfromparadise.com
When it comes to viewing and marketing videos online, I would have to go with Facebook. The reason why I chose Facebook is because it’s easy to see a quick preview of a video while scanning through your recent profile updates, while also not needing to actually click on the video to start playing the whole thing. Facebook is also great because they haven’t embed video ads within their platform (yet). This is something that can quickly get annoying when watching videos while on YouTube. From an advertiser standpoint, I also like Facebook because of their demographic targeting options.
Zac Johnson of Blogging.org
For me, Facebook it currently the best place to watch video for a whole bunch of reasons. I interact with both friends and colleagues on there, but it is the seamlessness with which it slides into the feed that gets me hooked. People share, from any part of Facebook (pages, groups, personal accounts) and I get tantalized to watch (recorded or live) as I scroll through. It is catching people where they spend time the most that have the biggest effect. For me, that is simply Facebook.
Ashley Faulkes – Madlemmings.com
Right off the bat, I have to say my least favorite place to watch videos is on YouTube. For some reason, I don’t find it a valuable experience, likely because of the prevalence of ads and the severe lack of quality discussion in comments. My favorite place to watch videos is when they’re embedded properly into a website and fit an informational need that I’m currently experiencing. For example, explainer videos are some of the best ways to understand a new product or service without having to read a lot. On the entertaining side, most of the video I was in on Instagram of the people I follow, and the occasional relevant video ad.
Harris Schachter – OptimizePri.me
Probably would have to go with Facebook on this one, though YouTube is a very close second. Facebook has worked amazingly for my products and brand when using video, which is why I gravitated my answer towards their site. On YouTube, you just put videos out there and hope they get found. With Facebook, you actually have more control over who is seeing your video content — such as within Facebook Groups. As much as I like using Facebook to promote my own videos, I do have to say I can find better and more relevant video content through YouTube when using the search box feature. Facebook has their own video search options, but it’s not as targeted or detailed with their search results.
Montgomery Peterson – OriginalColoringPages.com
It’s a close tie between Facebook and YouTube for me as far as watching. If I want to learn something specific I search on YT, but for general video FB is great. As far as creating, I definitely prefer Facebook. They’re really dialed into creating engagement and it’s much easier to reach an audience via this channel.
Arman Assadi – ArmanAssadi.com
Facebook and YouTube are the best social media platforms for video marketing
With Facebook and YouTube leading the way, it’s no surprise to see these names as the preferred platform for viewing video content online. At the same time, it’s important to not discount other video platforms like Vimeo and DailyMotion. While Facebook and YouTube have billions of video impressions being served daily, there is still massive potential and traffic to be seen through all of the smaller social networks and video platforms as well.
To learn more about how to create amazing videos for your brand or business, be sure to contact AnimatedVideo.com today.