Animated videos are a great medium to help you get your message out and capitalize on your target audience. You can create explainer videos, video testimonials, and corporate videos to create the effect that you want to achieve.
The animated video is especially helpful as it captures the audience’s attention and increases engagement at a much higher level than other types of video. This type of video appeals to a person’s love of animation and entertainment.
Even when your message is one of a corporate nature, it often helps to create a video that both entertains and informs the viewer. Corporate executives enjoy watching animation video as well and this study shows that “65% of executives visit the marketer’s website and 39% call a vendor after viewing a video.” (Forbes)
This statement is backed up by statistics which show that animated video is a better type of medium to reach your target audience.
Hubspot shows that just simply including a video within the body of your email has a 200-300% increase in click-through rate.
So animation is a great tool to improve your brand and explain processes within your business. But what about video interviews?
Why Video Interviews Work
Video interviews are an effective way of illustrating what you have to offer by allowing people to see and hear what you are about by listening to your ideologies on video.
For example, Zappos has a video talking about their culture and values that emphasize their core values and focuses on what they believe. So it goes further than just showing their products.
These types of videos are effective because they avoid taking a “sales” approach and instead focus on the ethics and procedures of their company.
Interviews create a sense of authenticity and allow people to see your response to questions that are related to how you do business.
Here are some reasons why video interviews are a good idea:
Creates a Sense of Authenticity
By setting up an interview setting, you can have someone ask questions that customers want to know. Then you can answer them and address their concerns. By setting up an interview and having the interviewer ask some important questions, you allow customers to feel connected to you and increase your credibility and authenticity.
By creating video interviews, you are appealing to one of the favorite mediums of the American public who are actively searching for video content.
Reaches more people on mobile
Another advantage to creating video interviews is that you are reaching mobile users. Smart Insights shows in this study that the number of global users on mobile devices has continued to rise.
By 2017, it is expected to top 4.77 billion. People are clearly making the shift to mobile devices over standard desktops.
With this many people using mobile devices for video, as well as multiple other types of media, you should be aware of its impact and seek to incorporate your content into the mobile platforms.
How to Create Great Explainer Videos for Mobile Users
One thing you need to focus on when creating video interviews, explainer videos, or animated video, is to create a great message that is highly focused and direct.
In the case of an explainer video, you should focus on the impact you have on the target audience you wish to attract.
If you are a shoe company, for example, such as Zappos, you may focus on the sports market because Zappos shoes are athletic type shoes. You could use an animated explainer video to show how your manufacturing process works. This has worked for some companies well.
Corporate videos can also be handled via an explainer video or animation that capitalizes on the most important aspects of your company.
Video interviews, as well as animated videos, are easily shareable within social media. They allow viewers to share via mobile devices, as well as any other type of device. This convenience and easy accessibility to shareable media have created a sense of social currency that is hard to beat.
Here’s a new idea if you wish to combine the power of animation with the video interview. It has worked quite well for some people and businesses who are striving to get their brand out there in a creative and engaging way.
Creating interviews can also be done by using animations.
Consider creating an interview with animated graphics and characters. You can set up the interview in the same way that you would with normal human actors. But the advantage of using animated characters is that you would be able to manipulate them in any way you chose without the limits of actor’s ability or your resources.
Video interviews are great for personal branding whether you use animation, talking head, or any other type of video to get your message across. But the key to success is to focus on the message that you wish to convey and find creative ways to get this across.
By using the professional services of AnimatedVideo.com, you can do this more easily and let us do the hard work.
Just contact us and check out our portfolio and see what we can offer.
Here are some of our most popular services for video animation:
- Animated video– Animated video comes in a variety of forms, including whiteboard video, character animations, and more. Let us know what you would like to do, and we can fashion your brand around it.
- Corporate video– Creating a corporate video to represent your brand is important to communicating value in the minds of your customers and potential customers. By focusing on what your brand is about, we can create any video you want, including powerful whiteboard videos with hand drawing animations that have been proven to increase your sales and revenue potential.
- Explainer/tutorial video– Explainer videos can be done also in a variety of ways, including animations, whiteboard videos, and infographics. Include and incorporate infographics within your animated video for extra impact.
- Infographic design– Infographic design is one of our other popular services and it allows you to say a lot in just a few words and relies on the visual medium to capture an audience’s attention.
- Web design– Web design is important to your brand’s appearance and success. Tell us how you would like us to create your website to promote your brand and we’ll help you achieve your goals.
In a Nutshell
The ultimate goal of creating any type of video is to let it be the face of your brand. Placing a well-done video on your main landing page will do a lot to increase your reach to potential customers.
With a well-thought out plan to create custom animated videos or video interviews, you can definitely have a leg up on the competition which may not realize the power of this important medium.
Visit us today at AnimatedVideo.com and let us design a custom video with animation that will capture your audience in ways you have never done before and watch your traffic soar!