Years back, it was predicted that by 2021, 82% of Internet traffic would be driven from video content. Well, we can see most of the predictions come true in 2020itself, and we witnessed the surge in video content viewership....
The size of the royalty-free music market grows on almost daily basis, such is the appetite for the product that’s offered, but though that means that the overall quality of the industry improves, it also means that there is...
Has it ever crossed your mind, why does “Lights” come first during film shoots when the clapperboards click? Why is it not “Camera, Lights, Action”? Or “Sound, Camera, Action”? Well, the answer lies in the fact that lights happen...
Ever since the launch of LinkedIn videos in 2017, it has been an immensely potential content format for businesses alike. Marketers worldwide realized the platform’s prowess from being a mere social media platform to an effective B2B lead generation...
Videos are incredible when it comes to reaching new prospects and spread your message effectively. Be it for internal communication or marketing activities, or employee training, videos top the list of all kinds of communication mediums. But often, marketers...
Did you know that 54% of users would love to see more video content from brands and businesses they support? This is an excellent opportunity to engage with your audience and boost loyalty. Companies use hundreds of videography tricks...
Apparently, you want to boost your marketing campaign with videos to reach your audience on a broader level. But have you thought of which stage of the customer journey, or the sales funnel, would you target? Has it ever...
The great director Alfred Hitchcock once said, “To make a great film you need three things – the script, the script and the script.” The same rule applies to videos, too. Scripts define everything in marketing videos before you...
When it comes to online business, leads, customers and sales are the three fundamental pillars that make the holy trinity of global eCommerce. Each and every entrepreneur centers their goals and objectives around the leads and sales. But improving...
At some point in our lives, we all have come across interesting stories that changed the way we perceived a few things or even life as a greater picture. In the precinct of advertisement as well, we come across...