Do you have a video animation for your website? If so, you’re not alone! Many business site owners now realize how important a video is for your site to help your branding, to address customers about important issues that you want to share with them.If you are already using video animation on your website, you may want to consider taking it a step further by creating a video animation series.
Creating a web video series may help you to get people to return to your site on a regular basis rather than just to have them see one video and never come back to your site.
By creating a web series, you may be able to connect to more people, and the people who come back may be more loyal followers than those who only see one video.
Think about how you return to a primetime television show every week to see your favorite characters and shows that you look forward to. The new kind of series that people are flocking to is YouTube and online video. Even corporate executives admit that they like to see at least one video per week on a topic that they have an interest in or about a brand that they are considering doing business with.
Ideas for a web series
If you want to create a video series, all it takes is a good story. Think about a movie as opposed to a TV series. A movie has a strong plot, interesting characters, and engaging action. But the story ends at the end of the movie. With a TV series, there is enough of a plot that it continues to go on from episode to episode and builds on itself. Just like a serial drama that has hooked people on network TV for years, you can create an engaging series that will create interest with your target audience and make them come back for more.
1. Start with a story.– Know the web series concepts first. If you are creating a drama series, you would want to create a compelling dramatic series that pulls people in and offers interesting action and characters that people can connect with. One of the components of a successful series is the creation of animated characters that resonate with your audience. Even if you are not creating drama, explainer videos can be a series as well. How do you do this? Simply by constructing a general storyline around some key characters that carry the story with compelling dialogue. This does not mean that you have to create “Shakespearean quality” drama! It just means that creating small conflicts between the main animated characters and acting out an explainer video can be a compelling idea.
To get started, think about how you can structure your story into three acts, even if they are only a couple of minutes a piece. Create one character to start and try to get into the character’s world and think about how he thinks and interacts with his world. Then give him some people to interact with and see what kind of conversations you can get into. In any real drama, there is some conflict so you could have one of the characters looking for a solution to a problem and finding none. Then you could have another character tell him about the solution that your company offers, for example.
2. Find your audience.– This is an important part of creating a web series as well as fine-tuning your brand. You should understand that not everyone is going to appreciate what you have to say or what you offer on your site. Do some research and know who your market is before putting your message out there. Remember that the internet is very niche-specific, unlike network television, so figure out who you are wanted to bring to your content and focus on them.
3.Devote some time to your web series plot ideas.– How long is a web series? Just like any project that is worth your time, developing a series animation takes some time to develop and promote it. So you may want to devote a certain amount of time to developing and adding episodes to your web series script length. If you want it to be good and bring people to your site, you’ll need to strive to make the next video just a little better than the last one.
4. Focus on quality.– Just like any other kind of content that you produce for your website, you need to focus on quality if you are going to draw a loyal crowd. It can be about how you put the animated series together, but it should also have some depth to it. Think of a way that you can create something that will make people think or help incite interest about your brand.
5. Focus on information with explainer videos.– If you are a business owner who is creating a web series that is focused on increasing your leads and customers, you should create the initial video first that explains the process of something you feel is important. Explain a process or a product that is of interest to your customers and tell them how using the product in that way will help you. Then list some other things that you could explain to your target audience and let those topics guide your future webcasts.
Do you think you’re ready to create some video content? You should start with the initial “pilot” video when you are creating a video animation series and make it strong so that you start out with a bang. You need to capture your audience’s interest with the first video so that you will hook them on your content and make them want to come back for more.
Remember that you will not get everyone interested. But it doesn’t matter as long as you can interest the people that are most likely to buy from you.
Capturing the attention of your loyal followers and potential customers is what it is about. So start small with the first video then you’ll gain the confidence to expand and add more to your series.
Remember that you are not trying to win an Academy Award. You are just trying to capture some loyal viewers who will be willing to come back and see what your characters will do next. If you decide to do a whiteboard video instead, just make a list of interesting topics that will keep the content coming that people will find useful and valuable.
Provide constant content.
Just like article series or a blog, podcasts, or any other type of series, your goal is to provide a valuable video animation series with continuous or constant content that will drive traffic and conversions and increase your engagement level.
Don’t forget that, when you always have fresh content on your site, your Google ranking will automatically go up, as well.
For information on how we can help, contact us. We are animation video specialists and creating animated video is what we do. In fact, we love doing it so much, we’ll even create a video series for you. Just ask us how to get started when you ask for your free quote.