Is your website everything that you think it could be? In a sense, nothing is ever as good as it could be. In fact, the very idea of potential reminds us that there is always room for improvement. Brainstorm ideas about your website when you have time between clients or meetings. You’ll be surprised at the ideas you will come up with. This blog will educate you on how to include Animation and Video in your website.
Importance of video advertising
One of the benefits of using video on website is to increase engagement and activity on your site is through the use of animation and online video. In this resource guide, we are going to look at some of the most effective ways to start using these powerful elements within your own content and site design today.
The Curse of Permanent Potential
There is a new idea of “permanent potential” that plagues some business owners and online entrepreneurs because it means that they never take action on the things that could mean the difference between success and failure. If you want something to happen in the future, you must take action today that will lead you toward your goal. Little steps, seemingly insignificant toward the higher goal, will lead you, one step at a time to what you want.
Only by taking action on an idea, goal, or dream, can you begin to see the results of something that you want to achieve in the future. It’s fine to have a plan. But only by implementing the plan can you hope to hold the dream you have for the future as a real thing.
If you have always wanted to make your website awesome, but you’re not sure how to do it, one way to do this is to include animation and video on your site.
Grabbing Their Attention
When you include animated video on your site, you will draw the attention of people who hardly noticed your site before. Placing the video in the middle of your page will lead to even more potential leads. Once you place an animated video on your site, it’s up to you on whether it has what it takes to close the deal.
Using Social Media
Don’t forget the power of social media to connect to your target audience. Make sure and offer a share button to your Facebook and other social media accounts to allow people to share your video content with others. This will allow you to expand your potential audience beyond your website audience and into the social media audience, which includes millions of people who are hungry for good video content.
Start with a great video.
The most important thing you can do to improve your site with animated video is to start with a great video. When you create a professional video that appeals to your target audience, you will be able to connect to the people that are most likely to purchase from you. Also, you will create a following of people who will be eager to see what you will do next.
Creating a Video Series
When you create a video animation series, you are going a step further than just creating one video. By creating a series, you are creating a need to return to your site to see what you will do next. This is the same technique that Hollywood producers have used for decades to increase interest in a concept. They simply create a weekly series, create a hook, and find sponsors to promote their idea. This usually results in increased revenue for their studio and higher rankings for their network.
Why video marketing is so powerful: Creating a “Hook”
Creating a hook for your content is one of the most important things you must do to capture the attention of your intended audience. How you do this is up to you, but below are a few ways that others have found successful.
- Set up the situation to grab attention.– Like a daytime serial that hooks people from day to day, you need to come up with a situation that will capture their attention. You can use your central characters to present the hook by laying out the situation at the beginning of the video.
- Give facts or statistics.– Starting your video with an interesting statistic can open the door to increasing the motivation of your target audience. Make the fact or statistic something that you know your audience will be interested in knowing, not just a random fact or statistic. Make the statistic the hook that you will expound upon within the rest of the video.
- Create interesting characters.– With video animation, you have the full creative freedom that allows you to create interesting characters that can present the script in an interesting way. Just like in a TV drama involving real people,
you need to find a way to connect to your audience with your main characters. Get your audience to care about what happens to your main characters in order to have a successful video series.
- Present a problem and solve it.– If you want to capture your audience’s attention, present a problem that they can relate to. Then use the rest of the episode or explainer video to solve the problem. Don’t forget to lead into your call to action at the end of the video by leading them to act on your offer.
Including a call to action
Make sure to include the call to action on your website as well as within your video. It’s fine to add the action that you want your viewers to do within your video, but you will also want to incorporate it into your website with a visible link that people can click on for more information. Creating an actionable result is the ultimate goal of a good website.
Using a simple phrase such as “find out more” can go a long way toward inciting action from your call to action. It’s simpler than you might think but it must be included to take advantage of the opportunity.
About the Design
When it comes to the design of your website, you should start with a user-friendly interface and platform that is easy to use and not confusing to your target audience. Remember that you are presenting your “sales pitch” for your brand through your website. Therefore, your website should be easy to use, and your navigation should lead customers to your options without technical errors.
This involves creating a site that is responsive as well as easy to use. With so many components involved, this process can be confusing. When you feel overwhelmed at knowing what you should include and how to put it all together, contact us.
Our advanced design team can help you include a number of different components for your website including
- 2D and 3D animation
- Professional video integration
- Social media integration
- Multiple platform options
If you are ready to start creating an original video or animation to increase your leads and conversions, contact us. At Animated Video, we have years of experience helping business owners make a connection with their target audience while creating hype for their brand. Contact us for a free estimate, and we’ll get started right away on your website. Having a great website is the first step you must take to creating the best experiences for your target audience.
Getting their attention is half the battle. The rest is up to you.