In today’s blog by Animated Video, we have decided to come up with this lesser-trodden topic – how animation video has changed the scenario in political campaign. How effective are they in assisting an individual to achieve their canvassing milestones? Let’s find out below…
So, how did it all start?
“It’s the summer of 1952. TV ownership is on the rise. US presidential candidate Dwight Eisenhower meets advertising legend Rosser Reeves to talk campaign strategies. Reeves, the Don Draper of the real world, suggests a series of 30 second ads with a simple premise. A viewer asks a question. The candidate answers. “Eisenhower Answers America” is born. Reeves and his team run the ads between popular shows, reaching the largest number of viewers possible. The campaign is a roaring success and Eisenhower wins the election.”– Source
Eisenhower Political Video
From that time until today, we find videos everywhere – on TV, on streaming platforms, social media platforms and even the games we play on our phones come with animation videos upon watching which – one can get quick rewards. The marketers are making use of videos in the wisest ways possible to promote contents, products and services but blending the possibilities of videos with political campaign is a combo of sure shot success.
Today, with the explosion of digital media, advertisers are reeling in unprecedented exposure – their advertised products & services become viral and are ‘shared’ like wildfire. This ensures the heightened reach of the advertisement. What’s more? Through this amazing popularity, marketers are coming up with content ideas that are never-seen-before. Also, smart devices are making it easier for the contents to reach the audience faster than ever before.
Running For President? Or As A Local Councillor? Videos Are Versatile
So what does a political campaign video need? A Hollywood style crew? A Hollywood style technical team? NO, NO & NO! All you need is a powerful story that will be presented in an equally impactful way – through animation video. And for that, getting hold of the right animation agency is a precursor. Videos are very much versatile and they can change the face of any campaign (even if that’s for getting elected as the office union president! Just saying!).
What Makes A Political Video Successful?
The points mentioned below are extracted from the trends, analysis of political videos over the years from popular election campaign ideas of many political dignitaries. From deeply insightful to some extremely questionable ones, we all have come across them during the election seasons and taking lessons from them here, we are laying down some of the best tips:
1. Set A Clear & Lucid Point Of Takeaway
What message do you want to convey to your audience? Turn it into a slogan and then put them across various slides of the video. Slogans are prevalent in any type of advertisement because THEY WORK! They work properly to get the audience attention since the 1st slide itself. A slogan connects deep into the emotion and impact in a deep-seated way. In a video when slogans are incorporated wisely, they get imprinted in mind. It becomes a shared sentiment for the voters as one with the candidate’s war cry.
The best example would be Barrack Obama’s “Yes, We Can” which became so popular, that there came out a music video based on it.
2. Hit The Right Chords Of Audience’s Emotion
Imagine this – you are standing against your brother in the election. You both know that you are a better candidate than he is. But the outsiders do not know that. Even the most reasonable voter will face a dilemma if they do not get to understand what each of the candidates are offering as solutions to their persistent problems. What’s more? People love to get a glimpse of their favourite leader’s personal life – like what he or she does in the free time, educational qualification, hobbies and what not?
In a video, especially in an animated video, you will have the full scope to present yourself in the most attractive way. People cannot travel past to get a flashback of your achieving high school graduation – but you can definitely show them that through a compelling animation of how you did it.
With the right frame, right color, moving voiceover – magic can be created.
Animation video is known to be able to connect to the audience with awe-intriguing visual factors and when it comes to connecting them emotionally, they work wonders.
3. Psychologically Engage Your Audience With Video
We all have grown up watching cartoons. Watching Ben 10 on screen has inculcated a feeling that we can be powerful in combating challenges when we need. Scooby Doo told us that humans are the only ghosts to be scared of, beneath the mask. Animation Video has psychological effects on human minds in the most possible ways. For a political campaign, what more can be useful? The intention is to educate people about your ‘political goals, aims and desires’ that will help them to be hopeful about your candidature and when coupled with animation video, their envisioning of your greater picture becomes easy.
They will believe in you more, through the video.
4. What’s Your political campaign strategies’ score?
Get that answer on how your digital political campaign video is performing on the social media. Today, social media platforms have given people a number of benchmarks of gauging a content’s popularity through the elements such as like, share, comment, care, love, angry, sad and what not! It is important to have a social proof so that you can convince more and more people without even directly saying anything about yourself. Your political campaign ad video will do it all.
The video, through these benchmarks will get a review in the eyes of the people as to how you envision in changing their lives. They will rate you and if the rating is higher, then my friend you will stand to get more followers automatically. Videos come with an excellent power of connecting to the people so make great use of it. And how do you get to know your score? It is through the analytics data generated by and obtained from the same platforms like YouTube, Facebook or Instagram.
5. The Best Election Campaign Messages Carry A Strong Call-To-Action
The vast world of online marketing we all understand that without a compelling CTA or Call-To-Action any marketing asset stands as a useless creation. An animation video in this case, is an effective CTA itself as it constantly plays the bugle of your feats and reflects your bright and unique ideas of welfare.
I mean, come to think of it, your brand name, your campaign logo, featuring you (or your cartoon figure), speaking of your aims and then asking others to join you in your mission – what else can be more evocative than an animation video for your political campaign. The stronger your message will be, the louder your CTA in the video will become. That’s the power of animation in political campaign.
Taking Point 2 Into Consideration, Will The Privacy Of The Candidate Be Compromised?
Well, that depends – in case of live videos, the exposure is more whereas, animated videos give an individual the window to be creatively selective about giving out the details of your daily activities. In politics, security of an individual stands at a vulnerable position and keeping it in the front seat of consideration is important. So in an animation video, one has that freedom to change the scenario he or she is working in. So, every morning if you are going out to a certain place for morning exercise, you can just depict it as your own garden at home. It is as simple as that. And no, it is not lying, but it is all about keeping security of yourself prioritized alongside social welfare.
A Small Tip To Success: Conduct A Survey To Gauge The Public Pulse!
Conducting anonymous surveys on public can get you a practical image of what they think of your ambitions for social welfare. Once you get the pulse through a thorough survey, the next step will be strategizing a new pitch that will help you tie-up the ‘loose ends’ or the flaws in your political strategy. But how would you conduct a survey?
Take the assistance of versatile evaluation and assessment platforms service providers around you. They will design a simple survey set-up as per your requisite which will fetch you the exact data of your desire. This small step will benefit you in the long run surely!
And All You Need Is A Professional Assistance Of A Professional Creative Team
At Animated Video, we make it a point to keep our creations unique and in the same line of your requisites. That is why, we put ourselves as your extended creative team first so that every video we make for you are original, emotional and carrying the perfect story for impactful telling. Our creative experts and thinkers work for you and with you until we see that smile of content and satisfaction on your face. Those are our ultimate rewards, our driving force. Explore our range of video specialties today.