What makes you hooked on a TV show or movie? The story? The characters? Or the narrative? The engaging visuals and VFX? The background score?
Or is it a combination of all the above-mentioned aspects that appeals you and keeps you glued to your seat?
Well actually- Yes! It is a combination of all of these that makes someone watch a video from the start till the end. For e.g, think about TV commercials – even they are just like mini-movies, an entire slice of life is told in a mere 30 seconds. People watch them as they can relate the commercials with their life. But primarily because they get information about the product which is being sold, in an engaging way.
An Explainer/Promotional video is also just like a movie – it tells a story about your business, facts about your company, explains the products and services that you are offering, and at the end urges the viewers to take action through nicely done, call to actions texts. And what more, the whole things happen within just a minute, or less than a minute in a picturesque manner.
As a business owner or a brand marketeer, you must be aware that video is the most efficient way to engage and educate your audience about your products and services. 75% of business executives, watch at least one work-related online video featured on business web pages on a weekly basis. Plus, 59% of senior business executives strongly prefer videos instead of boring website content. Roughly 45.4% of internet users watch at least a single video on a monthly basis. And lastly, videos account for nearly 40% of all consumer internet traffic.
Despite knowing all these facts, when it comes to actually investing in a video, you might pause and think about it, whether it is the right time to move forward or not. Even if explainer video is the right strategy for marketing your business.
So, here we are with some obvious signs that should help you to know that explainer or promotional videos are the ultimate need of this hour. The time has come for your investing in a video.
Sign #1 Your Conversion Rate is Dropping
Once upon a time, you had a steady number of traffic and conversions. But long gone are those days. Now getting visitors on your website and turning them into paying customers, is a challenge for every marketer. But with just a short landing page video, you can encourage your visitors to stay a little longer, understand your business and voila! Convert.
Sign #2 You Want To Generate More Leads Into The Business.
Your steady clientele is fast eroding, and now you require a new set of clients who would stay steady and loyal to you.
A promotional/explainer video increases your chance of getting new demographics. And a small but effective call to action with your video can convert them even.
Sign #3 You need to Boost Business Sales
If you can tap into the decision-making ability of your customers half of your work is done. If you can show and explain them about your products and services, it is likely that they will be impressed enough to place an order with you.
So if you are in dire need of boosting your business sales, try an animated video to do the job.
Sign #4 Your Product Requires A Visual Demo
Seeing is believing! Isn’t it? What people see with their eyes, they believe.
Similarly, when your words fall short, your potential customers would demand a visual demonstration of your product. In these kinds of situations, nothing is better than an explainer video. Your video does all the talking, the customers are pleased, and the deal is set!
Sign #5 You Are Revising Your Social Amplification Strategy
In case your social media activities are turning to be futile no matter how much effort you put into it, then the time has come for you to opt for a video. A fun and relevant video can help you boost your social shares and build engagement for your existing, as well as target audience.
Sign #6 You Are Looking To Raise Investment For Your Business.
Seeking for new investment for your new business idea? But all your pitches are in vain?
Be it a crowd-funding or an internal pitch, a nicely done explainer video would effectively explain about your ideas and vision, and convey them to your audience. Get your potential investors through a professionally edited video.
Sign #7 You Want To Build Brand Credibility & Trust.
What could be better than a video that speaks about your business in a compelling manner, when you want to build brand credibility and build trust amongst your customers. With just a single video, you earn the trust of your customers to a great extent.
Sign #8 Your Business Website Is Not Ranking High On Google Search.
Despite your active efforts in the SEO of your website, it is not ranking high on Google search. In this scenario, if you create your own YouTube channel and publish a video on the channel, your website traffic will be pushed 53x times more compared to any textual content in your website.
How can Animated Video.com help you get more Sales and Revenue?
Here at Animated Video, we create engaging and entertaining Explainer and Promotional video to cater all your requirements. So if you ever happen to experience any of the situation mentioned above, feel free to contact us.
Be it a fresh video or an editing job with the discussed ideas on your existing videos, we do it all. See for yourself why we’re considered the experts in the video industry.
Get in touch with us and prepare to be amazed!