What type of video is most popular with YouTube and Google users? If you go to the search alone, you’ll come up with a diverse number of different types of videos. But we have siphoned through the Google and YouTube results and combined it with an article about the top video downloads to make our decision. So look at the following top categories of YouTube videos in Google and see which one you might want to consider doing for your brand.
YouTube: The Center of Video Searches
The top search result we get when we search for videos on Google includes most popular youtube categories. YouTube includes millions of different videos that are uploaded daily to their powerful search engine and social media platform. When you click on the YouTube link that shows up first in Google for “videos,” you are directed to a YouTube link that includes YouTube’s Spotlight channel that highlights what type of youtube videos get viewed most.
Taylor Swift: Look What You Made Me Do
Next on the list of most popular video results is the Taylor Swift video of the song, “Look What You Made Me Do.” This video features one of Taylor Swift’s new songs and begins with a tour through a cemetery. It also features a car accident that is created in slow-motion and special effects to make it more dramatic. The video has over 203 million views.
Second to celebrity videos like music videos and movie trailers, we found that one of the most popular types of videos people are looking for is “unboxing videos.” These unboxing videos are created to show how to assemble, setup, and use a new project. They usually feature a hot technology product that people want to know how to use. These are a type of explainer video, and they often show a live person explaining the process as is the case with this adorable iPhone unboxing flick.
At first, you wonder if the young girl in the video owns a part of the Apple company due to the elegant look of the house, then you realize she is in a department store of some sort. Later, she shows off the food that her family got to eat for lunch all using her iPhone camera. She opens the iPhone 6S after she gets home, so we can’t be sure if she took the B roll footage after she got the phone or not. But she shows some of the features of the phone near the end that should prove helpful to iPhone 6 users.
Time-Lapse videos are also popular. The above video has received over 7.1 million views. It features a hand drawing a package of peanut M & M’s. It may seem frivolous, but the technology ends up looking like a whiteboard video, which is a prevalent type of animated video that people use to create explainer videos.
The artist is outstanding. When he gets the picture completed, it looks very much like a shiny package of M & M’s like you get in the store. It even seems to have a 3D look.
Video Game Walkthroughs
Another very popular type of online video is a video game walkthrough. Geek’s Life features a video game walkthrough every week that features a different video game. They have over 118 thousand subscribers, and the video above has 1.4 million views.
This video appeals to tech geeks of all ages since it focuses on new technology such as the Raspberry Pi computer system that teachers and students can work on together so many of the viewers of this video may be teachers or kids who are interested in making their computers.
This video does more than the average video game walkthrough. They hit on a bunch of new innovative technologies that are becoming popular with the younger hobbyists and educators today.
But there is a host of amateur video creators who are also creating these types of videos using only a camcorder and some screencast software.
How-To videos are very popular with a wide variety of target audiences. People young and old are flocking to Google and YouTube to find a video that explains how to do something that people don’t don’t how to do on their own. Individuals who are thinking about purchasing a product are also interested in finding how-tos on a variety of different products. They use the information they get in the video to make a buying decision. Some use it as a resource to learn more about a product once they purchase it.
In the video above, you’ll see a lady demonstrating how to do a PowerPoint slideshow presentation in iMovie, though at first glance, it appears that they are demonstrating how to fix a French braid.
Videos like this can be done some different ways including screen capture, animation, and talking head videos. The main point is to create an informative video that tells people how to do something or informs them about some process that is important or valuable to the viewer.
Product reviews are another type of video that can be created some different ways including talking head, screencast, or live action video. To make it interesting, you may want to try doing an animated video in which you show real pictures of the product in the hands of animated characters.
Product reviews are popular because people want to know what others think about a product before they buy it. In fact, watching a product review before you purchase a product is a good way to find out if you want the product or if it fails to meet up to your specifications. Watching product reviews can help people make a wise buying decision without having to return a product if it does not work the way they want it to.
This video had over 55,000 views, and it focuses on a USB solar panel system, something that most people would not have a good working knowledge of.
The more specialized or complicated the product is, the more there is a need for additional explanation. Creating an explainer video for customers may do the trick and avoid having them send the product back because they have a greater understanding of the product before purchasing it.
Fan Videos, Reviews, and Commentaries
Another favorite type of video on YouTube is fan videos, reviews, and commentaries. These are usually produced by fans of musicians or films, actors, or artists. They feature a commentary about what the fan thinks of the work or the artist and give details about new artistic works. These types of videos are done in the style of “TNT Monstervision” with Joe Bob Briggs that was so popular in the 1990’s in which he reviewed “B” movies in a comical way.
Summary: What types of youtube videos to make?
Looking back through our top different types of videos on YouTube, you’ll see quite a variety of types of video content. You probably wouldn’t want to create a fan review of anything, unless you are a celebrity wanting your fans to help you promote your career. But any of the other types of videos might be worthy of thinking about if you are an online business owner.
What do these videos have in common? They are all explainer videos! Yes, that’s right. They all use technology or video techniques that are similar to the types of video that you can produce using animation technology.
For example, the M & M sketch could be done with whiteboard animation. The explainer video on USB solar panels could be done with motion graphics or character animation instead. The “how-to” video on how to create a slideshow from iPhone Movie could also be done using screen capture software or other tools.
If you think about the content of these videos, you’ll see that they could all be produced with animation software or screen capture software. This is not to say that you should use this method every time. But using animation is one way to be able to produce anything you want without having to hire people to use for talent.
If you would like your own animated video, call us at animatedvideo.com. We make it all look natural, even though it’s not!