We are currently in the 21st Century. Today, almost every product or service you can think of has gone online or somehow has a digital link. From groceries to Newspapers, everything is available online, thanks to the rise and popularity of digital media. Same is the scenario regarding video concept ideas. Thanks to the advent of digital media, today brand videos come under the ‘must have’ category in place of the ‘nice to have’ category.
How to pitch a video concept?
Brand Videos are of many types and are multi-functional. They can explain what your product stands for, can explain your business motives and can also promote your product or services. Due to these reasons perhaps, this year has seen a huge rise in the number of brand videos produced.
The trend of Brand Videos might be new, but they have already created a huge market for themselves. Ever since their popularity has risen, so have the likes! But why? How do these videos manage to garner such interest whereas other business promotion tools fail? Let’s see what makes these videos special:
Consumers watch them more
See the readership of a content you write on a particular topic and compare it with a short video of the same topic. You will see that the views of the videos surpass the readership of the content by a huge margin. This means that consumers prefer to watch a short video over reading a lengthy content.
Right up in the Search results
Almost 70% of Google’s top search results are video oriented or have any sort of clippings associated with a content. This stands as a proof that best brand video appear on top of the search results. And if your brand video appears on top results, it’s a massive achievement!
Gone is the era of laptops. Today it’s all about smartphones. And long and detailed contents are hardly smartphone friendly. You have to struggle to read the contents properly. On the contrary, Videos are always smartphone friendly. Hence, more viewership.
Your business objectives may be very complex and difficult to grasp for a layman. Not to worry. Here comes brand video that not only feeds your message in the minds of the consumers but also persuades them to avail your product or service. This wouldn’t be possible for a content or journal.
How to make a brand video?
Do you have your brand video? If you don’t, then it would be difficult for you to survive in this market of extensive competition and instant replacements. Now that you have got to know the significance of brand videos, we provide some of the key factors you need to focus on while creating one:
Focus on what you want
What is your goal? What do you want the video for? There are numerous reasons why people make business videos. It may be to generate/increase sales, it can be made to increase followers of company newsletter or it can be used to enhance websites. So think for which reason do you want to create the video.
Make it only for your target audience
Many people have the wrong conception that for a video to be viral and successful, everyone has to watch it. It is absolutely not so. Rather it requires only your target audience to watch it and spread it. So think about impressing that set of audience who are going to really watch the video and don’t think about impressing all.
Consider the platform
Decide where you want the video to be. Do you want it to go to your website or do you want it on your social media page? Based on that you need to make the video. You do not want a fully formal video for your social media site. On the contrary, you would not want a too casual video for your website.
Make it short and objective
Research has it that people find it difficult to hold on attention for more than 60 seconds. And after 120 seconds, they simply cannot hold on to their concentration. So, think about it. The last thing you would want is people not interested in watching your video. Make the video short, objective and to the point.
Don’t forget about the SEO
Using the right keywords and building content around it is very important. What’s the use of a video that appears in page number 6 of Google Search Results? Most of the people do not even go beyond the third page. So, making your video SEO friendly is a must.
These were some of the factors you need to keep in mind while making a brand video. The key to a ‘perfect’ video is unknown and only those videos are considered perfect that are stupendous hits. So follow these and see your brand video go viral.