Video marketing is one of the most effective ways to deliver your message to an audience and not require them to read hundreds or even thousands of words of text on your site. The truth is, everyone loves video — and if you aren’t using some of the top video marketing strategies to promote your brand or business, you are going to miss out big time.
At the same time, it would be a huge mistake to discount the many advantages of using video search engines like Google, YouTube and Facebook that have billions of video impressions being served daily. Before jumping into our list of top video marketing methods, let’s first cover some potential reasons why you might not already be using video today for your business.
In previous years, video creation and marketing was a slow and expensive process. Such considerations before recording were the need for a production team and hiring experts to portray your message. However, that is all now a thing of the past. In today’s standards, none of that is needed and in terms of pricing, it’s a mere fraction of what it used to be.
Through the use of the internet, video creation is now a seamless process that can be completely outsourced — whether you are looking for just video production, script writing or simply handing it off to a professional team to manage every aspect of it.
With all of that in mind, and knowing that anyone can immediately jump into the world of online video and start getting exposure online, let’s now take a look at some of the best working methods for today.
Creating Your Own YouTube Channel
When it comes to video, nothing comes close to YouTube and their massive reach. Not only does YouTube have millions of people searching through their site every day, the videos uploaded to YouTube are also indexed and ranking within Google’s search results as well. Creating a YouTube video channel is one of the first things every brand or business should do.
For anyone that has ever searched through Google for something and came across a video search results, we all know they get the most clicks. The value here is two-fold — create a video and upload it to YouTube to tap into that massive audience of viewers on their site, then also send links back to your YouTube video and potentially see it start to rank in the search results for a wide range of keywords and relevant search terms. One video, two possible marketing channels.
Create “How To” Videos on Your Products
Have you every wanted to know how something was made or how to complete a specific task? Millions of searches are done daily for the craziest things and videos on these topics are being found and watched by millions daily.
How could your brand benefit from creating such videos and providing value to new audiences everyday? A perfect example of this would be if you created a video on how to change your car’s oil. This is something millions of people search for monthly. If your business or brand sold oil filters or car parts, this would be a great way to bring in new customers, while also providing value in the process.
Even better, once the video was created, the return on investment would just keep piling up for years to come since there is no extra costs after the video is first created!
Using Videos within Your Landing Pages
Small businesses and brands are always looking for new and exciting ways to increase their conversions online. With landing pages being one of the best ways to convert audiences into soft leads and eventual customers, the value of video within your landing page is quite great.
Most landing pages are built with two goals in mind — to grab the users attention and then ultimately get them to sign up for an offer or to purchase something. Whiteboard videos have worked extremely well on landing pages, as they instantly grab the users attention and keeps them entertained and wanting more.
To see an example of a whiteboard video concept and how you can create something similar for your brand or business, check out the video below.
Sharing Engaging Videos through Facebook
As massive as YouTube is, Facebook’s video search engine is nearly just as large. Even though Facebook is seeing slower growth than it has in previous years, it’s mobile growth is actually growing much faster. When it comes to mobile usage, guess what type of ads are getting displayed the most? Yes, video!
Videos are engaging, fun and easy to share through social media and they are also getting more attention than any other type of content today.
Launching Your Own Paid Facebook Video Ads
Another area of Facebook that has been growing quite rapidly is their paid video advertising services. Through Facebook Ads, anyone can create self-serve advertising campaigns to get their content in front of more viewers. With more attention and sharing of online video than ever before, this method of content creation and paid advertising is working extremely well for brands and marketers of all sizes.
The way paid video advertising works on Facebook is quite simple. As with all Facebook Ads campaigns, the advertiser has the option to select their demographic audiences and start serving their videos or image ads to the masses. For the average user on Facebook, this simply looks like another status update found within their main stream of updates.
When it comes to video advertising and creating your own content, be sure to have a video that instantly grabs the users attention within the first few seconds as users are scrolling through their most recent status updates at a pretty fast pace.
Doing Online Interviews and Video Podcasts
With a never ending need for new and engaging content, thousands of websites and blogs are now interviewing industry experts to share their expertise with their audience. Not only is this great usage of online video, it’s also a great way to get your name out there.
This type of content comes in all different forms, and while text interviews were quite effective in the past, now it’s all about audio and video. Podcasting has really just exploded onto the scene a couple years ago. Even though podcasting is more known for it’s audio concept, many sites and interviewers will integrate video into this concept as well.
Once you’ve been interviewed on another show or site, you can take that same video and embed it on your own site and share it with your audience. The great thing about video in this case is that you only need to do the interview once, yet thousands of new people might be seeing it every day.
Go Behind the Scenes of Your Business
No matter if you are a huge multi-billion dollar company or simply an online e-commerce site selling a few products per week, video is a great way to share the values and process of what makes your business what it is today.
Going “behind the scenes” is something everyone likes to see. This is especially true with products or brands that people are really passionate about. Wouldn’t it be exciting to see the process of how you car or mobile device was created? Take the time to invest in your business with video by sharing such experiences with your audience. The more your audience knows about you and your brand, the more likely they are to become a long time customers.
Let Us Help You Create Perfect Videos for Your Brand
The main reasons why more businesses and brands aren’t using online video in their content creation and marketing efforts, is simply because they don’t know where to get started.
Let us help you with the process and make it easy for you. We’ve created thousands of custom images, logos, graphics and video for thousands of brands and businesses around the world. By working closely with our professional design team, not only will you get the customer support and care you are looking for, but you will also end up with a high-quality and professional video in the process.