At some point in our lives, we all have come across interesting stories that changed the way we perceived a few things or even life as a greater picture. In the precinct of advertisement as well, we come across many such videos where customers speak about their experience with the intention to ‘inspire’ us and make choices in the same brand’s favor that they are endorsing. These are called Case Study Videos.
Understanding Case Study Videos At A Molecular Level
In a creative case study video, we see a person telling their story – their experience while using a product or a service in their own voice. We see pride, passion, delight and the satisfaction they have had expressed ‘in their own words.’ It’s like an interview they are presenting. And yes, WE CAN NEVER LOOK AWAY FROM THEIR TESTIMONY!
Videos already have a reputation for capturing the target audience’s attention at the quickest and video case studies stand significantly in the long list of its ‘types.’
Case studies are advertising’s advertising!
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Case Study Motions Are Not Rich In Content!
Yes, you read that right dear reader; they are never rich in contents – but they are still effective with the content-craving audience of today!
An impactful case study video production involves a lot of focus around the experience of the ‘common man.’ The person on screen, while sharing, may not ‘perform’ up to the video creation norms and standards, so in this case, the narratives, as well as the camera works, along with other important aspects like lighting, costume, music, scene transitions…etc. must be well-taken care of.
But Still, These Are Not Enough Aspects To Make An Impactful Case Study Video!
Keep Scrolling Down, As We Tell You 7 Ways You Can Do That
1. The Good Ol’ KISS!
Keep It Simple Silly! That has been the basic mantra and the very 1st step to create contents for best video marketing campaigns down the history. And in the case of Case Study Videos as well, the ‘rule’ is no different.
You know, what some experts say regarding this?
“Dirt simple. So that anybody inside or outside of the industry — whether English is their first language or not — will understand what you did.”
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The statement above must read as a blasphemous one, but come to think of it- any person, aware or unaware of your brand, if gets what you are trying to convey, can actually be wondrous for you.
And how can you do it? By communicating the idea in all black and white or simply – through SIMPLICITY! Think wisely, outside the box, make a compelling storyboard and execute interestingly! And you are done with the 1st criterion!
2. KISS Number 2: Be Crisp & Quick
Keep It Short Silly! We understand that testimonial videos are conversational and any conversation can take hours to be completed (remember the school/college canteen years?). But in the case of case study motion contents, the TIME IS LIMITED! And the biggest challenge is indeed to create magic in all those 60 seconds or 90 seconds or maximum 120 seconds…NOT MORE THAN THAT!
Here’s A Pro Tip: You can make the entire video in ‘short supers’ or ‘title cards’ rather than a voiceover. This will help you keep the narration within the outline with crisp language flow, even when you decide to go with a Voice Over Artist.
Here’s an example of what we are trying to imply:
Nike’s amazing presentation of popular as well as budding athletes who are trying to showcase their grit and determination to make it big by cutting through various adversities. The voiceover does magic through the interesting and inspiring choice of word and all packed within a powerful 1.30 minutes!
3. Kindly Present The Elevator Pitch In 1st 10 Seconds Itself!
You are not the only one to make a case study video in the cut-throat market. So, you cannot win the audience’s attention in the crowd unless your ELEVATOR PITCH IS PRESENTED IN THE INITIAL STAGE ITSELF!
Audience do not have time for treasure hunts and today, they like branding messages that are straightforward and quick to highlight the solution to their problems. Grab them right out the gate by making your pitch crystal clear in the 1st 10 seconds.
4. PROBLEM – SOLUTION – RESULTS: Focal Points Of Presentation
What was the problem? What was your answer to solving that problem? Did your solution work? What was your insight? What was your strategy? What is the view of your customer/client in this regard?
Every answer to these questions will make the backbone of your case study video’s framework, i.e., the storyboard.
5. Strike Out The Blasphemous Boastings At Once
Okay, sit down with your script and read it. Do you come across too much usage of the words like:
- Breathtaking
- Outstanding
- Stunning
- Extraordinary
- Wonderful
- Astounding
- Unprecedented
- Impressive
- Amazing
- Incredible
& so on so forth? If yes, then scratch them out and leave the space for your audience to decide whether your product/service is eligible to win those accolades from their intent or not.
6. The Point Of View Must Be Coming From A Real Customer
You just cannot fool the audience by creating a script based entirely on market-survey informatics generated from your office. The charming USP of this kind of video is that they portray the reality from the horse’s mouth!
As mentioned above – your customer may not be able to perform naturally, but your script should always be depending on his or her experience with the product.
7. What’s The Fun In Being Non-Funny?
There is indeed no fun at all if your video lacks any humor quotient. You are trying to connect with your audience at an emotional level and one or two (relevant and logical) jokes are okay to be shared with them – even if the end clients are corporate. Make a good case study that emotionally entwines their attention so that the focus is never lost with funny case study videos.
Right Now, Case Study Videos Have An Unfortunate Phase But They Also Have A Silver Lining
Why are advertisement thinkers not being creative anymore? The points below are the answers.
What’s the use of communicating the brand message creatively when the audience is limited to only business forums or they are slowly migrating from the once broader arena of entertainment – TELEVISION?
Unfortunately, video ad campaigns have somewhat lost their pervious glory with the mass consumer inclination towards online streaming platforms like Netflix, Hulu, Amazon Prime, Disney Plus, HBO and what not? These platforms seldom broadcast advertisements like cable or satellite televisions.
Case Study Videos are still prevalent; thankfully, on the television medium but with the diminishing viewership of satellite and cable entertainment, brands are more inclined towards ‘scripted’ video creatives that are designed in a set formula – a happy family, a happy farmer, a happy scientist or happy children who found their reliefs after a distressed or challenging phase. Yes, these are clichéd and they still work with the remaining chunk of the television-audience, but that is also gradually chipping off!
Did you know?
60% of those that use both cable or satellite AND streaming services say they’re thinking of dumping cable/satellite in next 12 months.
So, Is There No Future For Case Study Videos To Reach The Audience Anymore?
Yes, there is indeed and that is the social media platforms! Right now the possibilities of reaching the television-migrated populace are through two ways:
- Creating striking content enriched videos that ring a bell of their souls.
- Connecting the audience with those posts on the social media platforms.
Social media case study videos can be found plenty in numbers spread across the visual content hubs like YouTube, Instagram, Twitter, Vimeo and even Facebook to a great extent.
In fact, more than television, the social media platforms are more ROI generating because if your content stands the test of audience’s interest, then it is just a matter of hours that your brand gets viral, beyond the conventional parameter of target audience.
So, what are you waiting for? The best option to produce such a video?
Your search ends with the creative support of the team at Animated Video, where some of the best talents of the industry strive to deliver excellence for any video project of any client across the globe. Ranging from plain whiteboard animation videos to testimonial videos, the team excels in being creative in everything. Well, don’t just believe us, because we have their portfolio for you to look at. Explore their creations and determine how they can be your partner of unstoppable growth!
