{"id":920,"date":"2017-02-24T13:27:37","date_gmt":"2017-02-24T13:27:37","guid":{"rendered":"https:\/\/www.animatedvideo.com\/blog\/?p=920"},"modified":"2022-04-13T07:05:13","modified_gmt":"2022-04-13T07:05:13","slug":"how-to-plan-your-rebranding","status":"publish","type":"post","link":"https:\/\/www.animatedvideo.com\/blog\/how-to-plan-your-rebranding\/","title":{"rendered":"How to Plan your Rebranding"},"content":{"rendered":"<p>There can be some circumstances when you need to think of rebranding. Some rebranding rollout plan may yield great results and some may not. As we all know that the logo is the face and the brand name is the identity of a company. Any unnecessary or <a href=\"https:\/\/www.logodesignteam.com\/blog\/6-resources-worlds-worst-logo-design-disasters-rebranding\/\" target=\"_blank\" rel=\"noopener\">illogical change in your logo or brand name can lead to damage to your brand\u2019s reputation<\/a> and brand value. Therefore, it is always advisable to make the perfect rebrand implementation plan your rebranding only under an expert\u2019s supervision.<\/p>\n<p>Basically, rebranding strategies can be of two types:<\/p>\n<ul>\n<li>Change in logo design without making a change in the brand name.<\/li>\n<li>Change in the logo as well as in the brand name.<\/li>\n<\/ul>\n<p>Before we discuss more on rebranding marketing plan, let us have a look at the possible rebranding circumstances:<\/p>\n<ul>\n<li>Rebranding occurs with an intention to enhance the brand\u2019s influence on the market.<\/li>\n<li>Rebranding takes place to replace the boring design of logo with an up to date one.<\/li>\n<li>When your brand\u2019s design or the <a href=\"https:\/\/www.logodesignteam.com\/blog\/importance-trademark-patents-logo-design\/\" target=\"_blank\" rel=\"noopener\">brand name is too close to another trade mark company<\/a>, it is advisable to rebrand than to face legal hazards.<\/li>\n<li>When merging, demerging or acquisition occurs rebranding becomes necessary.<\/li>\n<li>The change in the company\u2019s area of activity or the expansion of the area of activity makes the rebranding essential.<\/li>\n<li>Sometimes, rebranding becomes necessary to uplift a crestfallen brand to an established position.<\/li>\n<\/ul>\n<p>Now let\u2019s see if you rebrand, what policies you can make use of:<\/p>\n<p><strong>Things to consider when rebranding<\/strong>:<\/p>\n<p><strong>Research Your Area of Activity:<\/strong><br \/>\nBefore you rebrand, research your area of activity, your brand\u2019s influence on the market and your target customers. Rebranding should be done in such a way that people can associate your new brand image with the former one. It must not seem that it is a completely new company.<\/p>\n<p><strong>Be Innovative while Rebranding:<\/strong><br \/>\nBe innovative while you are thinking of replacing the boring design of your brand with something new and trendy. The rebranded image of your company or organization should have something to charm people\u2019s mind. Remember, your innovativeness can give your brand a new height.<\/p>\n<p>This innovative change can be done time to time with a considerable gap. It is advisable to go for a change only when the brand design becomes boring.<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-922 size-full\" src=\"https:\/\/www.animatedvideo.com\/blog\/wp-content\/uploads\/2017\/02\/Be-Innovative-while-Rebranding.jpg\" alt=\"be-innovative-while-rebranding\" width=\"770\" height=\"450\" srcset=\"https:\/\/www.animatedvideo.com\/blog\/wp-content\/uploads\/2017\/02\/Be-Innovative-while-Rebranding.jpg 770w, https:\/\/www.animatedvideo.com\/blog\/wp-content\/uploads\/2017\/02\/Be-Innovative-while-Rebranding-300x175.jpg 300w, https:\/\/www.animatedvideo.com\/blog\/wp-content\/uploads\/2017\/02\/Be-Innovative-while-Rebranding-300x175@2x.jpg 600w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/p>\n<p><strong>Promote Your Rebranding with a Valid Reason:<\/strong><br \/>\nAfter rebranding, let your customers know the reason of your rebranding.<\/p>\n<p>The best way to make your customers aware of the major rebranding is to forecast the reason of rebranding on electronic media as well on print media. You can create a buzz about your rebranding by calling a press conference.<\/p>\n<p>In this way, the image of your company will not only be intact but also be enhanced in the mind of your customers.<\/p>\n<p><strong>Work on Developing Brand Standard:<\/strong><br \/>\nWhen you rebrand, it is advisable to enhance your brand standard as much as possible. <a href=\"https:\/\/www.logodesignteam.com\/blog\/9-best-corporate-logo-redesigns-2016\/\" target=\"_blank\" rel=\"noopener\">Promote your rebranding as a result of quality enhancement<\/a> of the products or services. Your present customers will be glad to hear the news, as well as a new group of customers will definitely try your products and services to have a taste of the quality.<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-923\" src=\"https:\/\/www.animatedvideo.com\/blog\/wp-content\/uploads\/2017\/02\/Work-on-Developing-Brand-Standard.jpg\" alt=\"work-on-developing-brand-standard\" width=\"770\" height=\"450\" srcset=\"https:\/\/www.animatedvideo.com\/blog\/wp-content\/uploads\/2017\/02\/Work-on-Developing-Brand-Standard.jpg 770w, https:\/\/www.animatedvideo.com\/blog\/wp-content\/uploads\/2017\/02\/Work-on-Developing-Brand-Standard-300x175.jpg 300w, https:\/\/www.animatedvideo.com\/blog\/wp-content\/uploads\/2017\/02\/Work-on-Developing-Brand-Standard-300x175@2x.jpg 600w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/p>\n<p><strong>Win over People\u2019s Heart with Rebranding:<\/strong><br \/>\nYou must be very much careful to meet people\u2019s expectation with the rebranded products or services. They must be overjoyed using the products or services after rebranding. They should feel something new and feel energized for being a part of your rebranded company.<\/p>\n<p><strong>Use a New Tagline for Rebranding:<\/strong><br \/>\nA tagline can change a brand\u2019s fortune. Establish your rebranding with a new tag-line.<\/p>\n<p>The tag-line should show some new motivation. The new tag-line should be created in such a way that it should charm the customers with its innovativeness.<\/p>\n<p>The brand \u2018Nike\u2019 is famous for it\u2019s tag-line: \u201cJust Do It.\u201d<\/p>\n<p><strong>Use Story Telling:<\/strong><br \/>\nWhile promoting your rebranding, you can <a href=\"https:\/\/www.logodesignteam.com\/blog\/5-famous-logo-designs-that-tell-a-story\/\" target=\"_blank\" rel=\"noopener\">relate a story to your brand\u2019s journey<\/a> from the old one to the new one. Storytelling mode is an excellent marketing procedure to find a room in the customers\u2019 memory.<\/p>\n<p><strong>Advertise Rigorously:<\/strong><br \/>\nTo set your rebranded image in your customer\u2019s mind, you need to advertise enormously and consistently. A consistent advertisement will make your customers aware of the change in the former brand.<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-921\" src=\"https:\/\/www.animatedvideo.com\/blog\/wp-content\/uploads\/2017\/02\/Advertise-Rigorously.jpg\" alt=\"advertise-rigorously\" width=\"770\" height=\"450\" srcset=\"https:\/\/www.animatedvideo.com\/blog\/wp-content\/uploads\/2017\/02\/Advertise-Rigorously.jpg 770w, https:\/\/www.animatedvideo.com\/blog\/wp-content\/uploads\/2017\/02\/Advertise-Rigorously-300x175.jpg 300w, https:\/\/www.animatedvideo.com\/blog\/wp-content\/uploads\/2017\/02\/Advertise-Rigorously-300x175@2x.jpg 600w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/p>\n<p><strong>Withdraw a Disputed Brand before Rebranding:<\/strong><br \/>\nIf you are rebranding due to some dispute, it is advisable to withdraw your former brand completely from the market. You need to erase all the database related to your former brand. It is better to start with a fresh image and fresh concept then.<\/p>\n<p><strong>Make the Rebranding Noise Loud With Animated Video:<\/strong><br \/>\nUndoubtedly 2017 is going to be a great year for video marketing. Why do we think so? Online video will account for 74% of all web traffic and by 2019 for 80% of all global internet traffic. For the same reason while rebranding using an <a href=\"https:\/\/www.animatedvideo.com\/blog\/10-crazy-trends-online-video-industry\/\" target=\"_blank\" rel=\"noopener\">Animated Video makes the loudest noise to reach the mass audience<\/a>. Nowadays consumers want readily available and fast flowing content. For marketing decision makers video has become a necessity, not a luxury. When you notice that majority of customers can lose interest in your brand if you don\u2019t have a video explaining your product or service,\u00a0 it should be easy to understand the wide acceptability of video.<\/p>\n<p><a href=\"https:\/\/www.animatedvideo.com\/request_for_quote.php?utm_source=AV_CTA_D36a-7a.png&amp;utm_medium=Blog_Banner&amp;utm_campaign=AV_CTA\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" class=\"aligncenter wp-image-1743 size-full\" src=\"https:\/\/www.animatedvideo.com\/blog\/wp-content\/uploads\/2018\/01\/CTA-5.png\" alt=\"best-animated-videos\" width=\"720\" height=\"150\" srcset=\"https:\/\/www.animatedvideo.com\/blog\/wp-content\/uploads\/2018\/01\/CTA-5.png 720w, https:\/\/www.animatedvideo.com\/blog\/wp-content\/uploads\/2018\/01\/CTA-5-300x63.png 300w, https:\/\/www.animatedvideo.com\/blog\/wp-content\/uploads\/2018\/01\/CTA-5-300x63@2x.png 600w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><\/a><\/p>\n<p>These are some expert advice on rebranding. Follow these to add a fortune to your rebranded company. We can say with Bernard Kelvin Clive, \u201cRebrand is not just about buzzing brand words; it\u2019s about re-purposing your lives, finding your true voice and building an authentic brand that impact lives.\u201d<\/p>\n<p>Contact our team at <a href=\"https:\/\/www.animatedvideo.com\" target=\"_blank\" rel=\"noopener\">AnimatedVideo.com<\/a> for more information about planning of rebranding your business. Owing to the fact that we have helped many others accomplish, we can make you achieve the new pinnacles of success. It\u2019s your call.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>There can be some circumstances when you need to think of rebranding. Some rebranding rollout plan may yield great results and some may not. As we all know that the logo is the face and the brand name is the identity of a company. Any unnecessary or illogical change in your logo or brand name [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":924,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":""},"categories":[7],"tags":[2339,2334,2338,2335,2336,2337],"yst_prominent_words":[114,2202,2212,788,2203,2218,2214,2201,2209,47,2220,2206,2204,2205,1009,2207,2216,2222,2208,2200],"modified_by":"admin","_links":{"self":[{"href":"https:\/\/www.animatedvideo.com\/blog\/wp-json\/wp\/v2\/posts\/920"}],"collection":[{"href":"https:\/\/www.animatedvideo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.animatedvideo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.animatedvideo.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.animatedvideo.com\/blog\/wp-json\/wp\/v2\/comments?post=920"}],"version-history":[{"count":6,"href":"https:\/\/www.animatedvideo.com\/blog\/wp-json\/wp\/v2\/posts\/920\/revisions"}],"predecessor-version":[{"id":2083,"href":"https:\/\/www.animatedvideo.com\/blog\/wp-json\/wp\/v2\/posts\/920\/revisions\/2083"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.animatedvideo.com\/blog\/wp-json\/wp\/v2\/media\/924"}],"wp:attachment":[{"href":"https:\/\/www.animatedvideo.com\/blog\/wp-json\/wp\/v2\/media?parent=920"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.animatedvideo.com\/blog\/wp-json\/wp\/v2\/categories?post=920"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.animatedvideo.com\/blog\/wp-json\/wp\/v2\/tags?post=920"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/www.animatedvideo.com\/blog\/wp-json\/wp\/v2\/yst_prominent_words?post=920"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}