{"id":385,"date":"2016-10-26T18:36:56","date_gmt":"2016-10-26T18:36:56","guid":{"rendered":"https:\/\/www.animatedvideo.com\/blog\/?p=385"},"modified":"2022-04-13T07:06:15","modified_gmt":"2022-04-13T07:06:15","slug":"8-resources-on-how-to-make-a-perfect-explainer-video","status":"publish","type":"post","link":"https:\/\/www.animatedvideo.com\/blog\/8-resources-on-how-to-make-a-perfect-explainer-video\/","title":{"rendered":"8 Resources on How to Make a Perfect Explainer Video"},"content":{"rendered":"

Have you thought about how you can improve your customer base and ad strategies lately? Are you including email marketing, social media, and multimedia in your messages? Do you have a great explainer video<\/a> yet?<\/p>\n

If not, you need to make your own explainer video.\u00a0. Statistics and research<\/a> prove\u00a0that having a video can improve your click through rate by at least 25% or more. You can increase your sales rate simply by including a video that entertains and informs them.<\/p>\n

\"Explainer-Videos\"<\/p>\n

More Statistics on Explainer Videos<\/h2>\n

People are also 64% more likely to purchase a product online after seeing a video. It is one of the best strategies you can employ when developing your online content.
\nExplainer videos<\/a> are videos that explain<\/p>\n

When you start thinking about your explainer video, where should you start? What should be included in a great explainer video?<\/p>\n

Perhaps you need some information to get started brainstorming with explainer video examples. Here are eight animated explainer video software you can refer to when planning to create your own explainer video.<\/p>\n

Wordstream.com<\/h2>\n

Wordstream<\/a> offers several tips on how to create different types of explainer videos, including a talking head type explainer video and animated video examples, as well. This article also talks about other types of explainer videos like whiteboard explainer videos and Kickstarter videos that help get your information out there.<\/p>\n

\"plan-for-the-launch\"<\/p>\n

Kissmetrics.com<\/h2>\n

Kissmetrics.com<\/a>\u00a0has several great tips on how to create a stellar explainer video. One of the main points they make is to create a great script. They also show an infographic with a graph that shows the average attention span and how you can use this to your advantage. They also recommend making shorter videos.<\/p>\n

Doing shorter videos allows you to have listeners stay until the end of your video so that they are more likely to follow through to your call-to-action. This is very important to take your viewers to the point of your call-to-action so that you can get them to go to your landing page, purchase an item, or whatever else you want them to do after viewing your video.<\/p>\n

\"how_to_choose_the_perfect_voice_over_for_your_video\"<\/p>\n

The Importance of Professional Audio Tracks<\/h2>\n

Another point they make is to have a professional voice and audio track<\/a>. Professional Hollywood producers agree. Steven Spielberg once said that audio is the heart of a great film and he spends a great deal of time focusing on his soundtracks, from the music track to the sound effects and you can tell it by his Blockbuster films. On a more practical level, you too can create hype for your brand by projecting a professional image through your audio quality, you will increase your credibility and engage your audience on a higher level.<\/p>\n

\"5_things_to_know_before_creating_an_animated_explainer_video_-_vidyard\"<\/p>\n

Vidyard.com<\/h2>\n

Vidyard.com<\/a> has a number of tips on explainer videos. They advise companies that want to create an explainer video to start by thinking of your target audience, keep it simple, and to create an effective script that speaks to your target groups. Think about how you should target your audience and consider doing surveys to evaluate what they find valuable.<\/p>\n

You can also view great examples of explainer videos on this site and analyze what makes it work. By looking at what others do with their explainers, you may be inspired to come up with your ideas that will fuel your goals and propel you forward.<\/p>\n

\"what_i_learned_making_my_first_animated_explainer_video_-_wistia_community\"<\/p>\n

Austin Saylor<\/h2>\n

Austin Saylor<\/a> has a forum on the Wistia site that gives you a less formal view of how to create an explainer video. He goes through some tips and ideas that will help you create your animated video for your brand.<\/p>\n

He also lists ways that you can set up your professional audio setup to use with your videos. If you scroll down the page, you will see questions and answers on this same topic that Austin answers. We’re not saying we agree with everything that is presented on the site, but it gives you some insight from people who are actively creating their videos for you to analyze and think about.<\/p>\n

There is also a good example of an explainer video by Catapult that shows you the important aspects of a great explainer for you to watch.<\/p>\n

\"how_to_create_a_professional_explainer_video_for_your_business_-_on_a_shoestring_budget___process_street\"<\/p>\n

Process.st<\/h2>\n

Process.st<\/a> is a forum type site that outlines seven essential steps for creating an explainer video. We have briefly outlined their points below.<\/p>\n