{"id":2774,"date":"2021-04-19T05:38:05","date_gmt":"2021-04-19T05:38:05","guid":{"rendered":"https:\/\/www.animatedvideo.com\/blog\/?p=2774"},"modified":"2022-04-13T06:52:17","modified_gmt":"2022-04-13T06:52:17","slug":"how-to-shoot-a-video-like-a-pro-best-tips-for-quick-result","status":"publish","type":"post","link":"https:\/\/www.animatedvideo.com\/blog\/how-to-shoot-a-video-like-a-pro-best-tips-for-quick-result\/","title":{"rendered":"How to Shoot a Video Like a Pro: Best Tips for Quick Result"},"content":{"rendered":"<p>Did you know that <a href=\"https:\/\/www.oberlo.com\/blog\/video-marketing-statistics#\" target=\"_blank\" rel=\"noopener\">54% of users<\/a> would love to see more video content from brands and businesses they support? This is an excellent opportunity to engage with your audience and boost loyalty.<\/p>\n<p>Companies use hundreds of videography tricks to increase sales, brand awareness, engagement and broaden their customer base. Read on to learn more!<\/p>\n<h4>Why use video content marketing?<\/h4>\n<p>At least <a href=\"https:\/\/blog.hubspot.com\/marketing\/state-of-video-marketing-new-data\" target=\"_blank\" rel=\"noopener\">93% of marketers<\/a> say that video content is a crucial part of their marketing strategy. Simple texts and pictures aren\u2019t that reliable anymore. People want more drive, action, and drama. Combine these components in a video, and the results will stun you!<\/p>\n<p>Producing video content, companies also explain their products in a better way. Increased understanding of a product or service leads to the generation of sales. You wouldn\u2019t want to buy a pig in a poke, right?<\/p>\n<p>Also, videos are used in all sorts of ways, including social media publications, promotional campaigns, email marketing, tutorials, and many other ways. The production of content became much more affordable with the appearance of multiple software solutions so that anyone can create professional videos even on their smartphones.<\/p>\n<h4>Major pitfalls of video content marketing<\/h4>\n<p>Although making quality videos, in theory, is easy, there are a lot of pitfalls that might get in your way. We\u2019ll cover how to make good videos avoiding these issues.<\/p>\n<h4>1. Lack of funds<\/h4>\n<p>Businesses, especially small ones, often decide to remove video marketing from their strategy because of the costs it takes. In their opinions, thousands of dollars would be spent on equipment, planning, software, and other factors.<br \/>\nTruth be told, quality content does not always cost a lot of money. Creating something for social media or YouTube doesn\u2019t require additional expenses. All you need is:<\/p>\n<ul>\n<li>an idea of what to shoot;<\/li>\n<li>a smartphone with an above-average camera;<\/li>\n<li>editing software;<\/li>\n<li>basic editing skills.<\/li>\n<\/ul>\n<p>Professional videos are only needed for huge marketing campaigns. For everything else like posts and stories, regular videos should be sufficient.<\/p>\n<h4>2. Lack of time<\/h4>\n<p>Although other business processes might occupy you, you still can find 5 to 20 minutes to create a short video for your Instagram account. People love seeing what\u2019s going on behind the scenes, so why don\u2019t you show them how you produce products or provide services?<\/p>\n<p>Some applications provide automatic video editing. For instance, <a href=\"https:\/\/gopro.com\/en\/us\/shop\/quik-app-video-photo-editor\" target=\"_blank\" rel=\"noopener\">Quik<\/a> has different templates and scripts that are suitable for various types of content. You should upload your material, and the app does everything itself.<br \/>\nWhen you have a good idea and use the \u201cshoot for the edit\u201d technique, you\u2019ll save a lot of time on editing videos. We\u2019ll cover this part a bit later.<\/p>\n<h4>3. Lack of skills<\/h4>\n<p>If you think that you lack the skills to be a video creator, then you\u2019re wrong. Even beginners are capable of doing great content, so don\u2019t underestimate yourself! Reading this guide already boosts your shooting skills.<\/p>\n<p>With hundreds of tips and tricks available on the Internet, you can google anything that worries you to find answers in no time. Filming something isn\u2019t that hard as it seems to be. The main part is to plan your actions in advance.<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-2775\" src=\"https:\/\/www.animatedvideo.com\/blog\/wp-content\/uploads\/2021\/04\/img000001.png\" alt=\"\" width=\"628\" height=\"465\" srcset=\"https:\/\/www.animatedvideo.com\/blog\/wp-content\/uploads\/2021\/04\/img000001.png 628w, https:\/\/www.animatedvideo.com\/blog\/wp-content\/uploads\/2021\/04\/img000001-300x222.png 300w, https:\/\/www.animatedvideo.com\/blog\/wp-content\/uploads\/2021\/04\/img000001-300x222@2x.png 600w\" sizes=\"(max-width: 628px) 100vw, 628px\" \/><\/p>\n<h4>Preparation is the key to success<\/h4>\n<p>What do you think is the best way to record a great high-quality video \u2013 by improvising or planning? It is possible to combine both, although we recommend planning as many activities as possible. Here are some tips for better preparation.<\/p>\n<p><strong>Step 1: Get the minimum required equipment<\/strong><\/p>\n<p>Shooting a video requires the basic equipment \u2013 a camera and a microphone. These two options are already combined in your smartphone; however, having them as separate tools will be a huge advantage.<\/p>\n<p>Having a tripod is also desirable, as it helps to stabilize your camera. A three-point lighting kit is also a must-have to increase the quality of your video. Don\u2019t forget to get an additional micro-SD card for more memory. Videos occupy a lot of space, so you\u2019ll want to have extra storage just in case.<\/p>\n<p><strong>Step 2: Set up proper video lighting<\/strong><\/p>\n<p>We\u2019ve already mentioned that you\u2019ll need a 3-point lighting kit. The more light you\u2019ll have, the better will be the quality of your video. Always remember to balance temperatures according to the general style.<\/p>\n<p>Do not forget about glares that may appear from glasses and reflections \u2013 you can deal with them by indirect lighting and polarizing filters. While daylight might seem a perfect choice, it is very tricky. Clouds can cover the sun, and you have limited time outside, so lighting kits are the best option when your budget allows it.<\/p>\n<p><strong>Step 3: Clear the background<\/strong><\/p>\n<p>No matter where you decide to film a video, always ensure your background is clear. Imagine shooting a story when there\u2019s a mess behind you. This won\u2019t be professional.<\/p>\n<p>The best option is to get a backdrop or find a nice wall with a neutral color. It&#8217;ll help you ensure that nothing is behind your back.<\/p>\n<p><strong>Step 4: Write down a scenario<\/strong><\/p>\n<p>Improvisation is good, but quality videos require thorough preparation. The good script is half the battle. When you get an idea, write it down immediately. Then, plan your actions and speech. You might want to leave the plan for a while and think over in a few hours because it\u2019ll help you get a fresh look.<\/p>\n<p><strong>Step 5: Learn your plan by heart<\/strong><\/p>\n<p>When you\u2019re sure that the plan is ready, learn it by heart. Before you start filming the video, revise the lines several times. This will save a lot of time and simplify the recording process.<\/p>\n<h4>Videography tricks for shooting a video like a pro<\/h4>\n<p>Okay, so now you know how to prepare for shooting a video. Now it is time you got some practical advice regarding strategies and tips.<\/p>\n<p><strong>1. Shoot for the edit!<\/strong><\/p>\n<p>Cut down the amount of unused footage with this strategy. It will help you avoid checking dozens of videos searching for the right recording without errors. Here is a short checklist to minimize your efforts:<\/p>\n<ul>\n<li>Ensure everyone revised their lines;<\/li>\n<li>Check the cameras to be stabilized and focused;<\/li>\n<li>Start and end the shooting with at least 3 additional seconds;<\/li>\n<li>Cover your camera with your hand after recording a successful shot to make it easier to find the material;<\/li>\n<li>Diversify your video by recording from different angles;<\/li>\n<li>Plan each action in advance!<\/li>\n<\/ul>\n<p>Follow these tips, and you\u2019ll cut the time spent on editing at least twice.<\/p>\n<p><strong>2. Watch the composition in your shots<\/strong><\/p>\n<p>Do you remember any videos where people were interviewed and something as if got stuck from their heads? This is the result of wrong setups, which are very distracting. Proper shot framing might require moving some furniture, getting some plants out of the way, and asking the actor to move around before the perfect position is found.<\/p>\n<p>Pro tip: try to make the background blurred or empty for fewer issues.<\/p>\n<p><strong>3. Use several cameras with tripods<\/strong><\/p>\n<p>You never know when a new idea might strike you. Having several cameras lets you shoot different angles at the same time, create time lapses for \u201cbehind the scenes\u201d material, and record additional shots with fewer efforts.<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-2776\" src=\"https:\/\/www.animatedvideo.com\/blog\/wp-content\/uploads\/2021\/04\/img000002.png\" alt=\"\" width=\"628\" height=\"420\" srcset=\"https:\/\/www.animatedvideo.com\/blog\/wp-content\/uploads\/2021\/04\/img000002.png 628w, https:\/\/www.animatedvideo.com\/blog\/wp-content\/uploads\/2021\/04\/img000002-300x201.png 300w, https:\/\/www.animatedvideo.com\/blog\/wp-content\/uploads\/2021\/04\/img000002-300x201@2x.png 600w\" sizes=\"(max-width: 628px) 100vw, 628px\" \/><\/p>\n<p>While you might be 100% sure that your hands aren\u2019t shaking, a tripod is far more reliable. It stabilizes the device and makes sure the camera doesn\u2019t tremble a single bit. Such small details are what determines professional content.<\/p>\n<h4>How to make good videos \u2013 editing tips for everyone<\/h4>\n<p>Now that you know how to shoot videos, let\u2019s proceed to the editing process. This is even trickier than creating new recordings, so it is best if you read the following tips.<\/p>\n<p><strong>Simplicity is always the best<\/strong><\/p>\n<p>Many inexperienced editors try to add all existing effects, thinking that this will make their edit look professional. Truth be told, that never works. Some of the best videos do not even use any visual effects.<\/p>\n<p>All your video might need could be merging pieces, cutting &amp; cropping shots, adding music, and creating subtitles. You do not always need to download any software for that, so this is the perfect choice for creating something quickly.<\/p>\n<p><strong>You don\u2019t always need software<\/strong><\/p>\n<p>Everyone got used to the fact that you need to download special software to edit videos. However, now this isn\u2019t necessary. There are many powerful applications that shouldn&#8217;t even be downloaded!<\/p>\n<p>Here is a list of free online video editors for quality results:<\/p>\n<ul>\n<li><a href=\"https:\/\/biteable.com\/\" target=\"_blank\" rel=\"noopener\">Biteable<\/a> \u2013 an application for social media, advertising, and amateur content;<\/li>\n<li><a href=\"https:\/\/www.canva.com\/create\/videos\/\" target=\"_blank\" rel=\"noopener\">Canva<\/a> \u2013 a well-known service for visual content with many ready templates;<\/li>\n<li><a href=\"https:\/\/www.kapwing.com\/tools\/free-video-editor\" target=\"_blank\" rel=\"noopener\">Kapwing<\/a> \u2013 an app to edit visual, audio, timing, tempo, and other features;<\/li>\n<li><a href=\"https:\/\/www.fastreel.com\/\" target=\"_blank\" rel=\"noopener\">Fastreel<\/a> \u2013 software with online tools and templates for any needs;<\/li>\n<li><a href=\"https:\/\/clipchamp.com\/en\/video-editor\/\" target=\"_blank\" rel=\"noopener\">Clipchamp<\/a> \u2013 a service with dozens of filters, tools, and stock materials.<\/li>\n<\/ul>\n<p>Using these services only requires a web browser and Internet connection. That\u2019s all it takes to make good videos without downloading software.<\/p>\n<p><strong>Add subtitles<\/strong><\/p>\n<p>No matter whether you\u2019re making a video for Facebook, Instagram, YouTube, or advertising, subtitles must be present. Captions <a href=\"https:\/\/www.ncbi.nlm.nih.gov\/pmc\/articles\/PMC5214590\/\" target=\"_blank\" rel=\"noopener\">help<\/a> people remember information in a better way.<\/p>\n<p>Try to remember yourself scrolling your Instagram feed. Do you always have your volume turned on? You wouldn\u2019t do that in public unless you had a set of headphones with you. Subtitles increase accessibility because the message is sent even without sound.<\/p>\n<h4>Where to publish your videos<\/h4>\n<p>If you still haven\u2019t chosen where to publish your content but already know you want to film videos, then have a look at the following platforms. Some of the most popular options include:<\/p>\n<ul>\n<li>YouTube;<\/li>\n<li>Instagram;<\/li>\n<li>Facebook;<\/li>\n<li>Twitter.<\/li>\n<\/ul>\n<p>Note that each service comes with its own terms and restrictions, the violation of which might lead to your account getting blocked.<\/p>\n<p>YouTube is a video-only platform with two ways to publish content \u2013 stories for short videos and regular posts for bigger content. You\u2019ll have to work more on your quality to get successful here, as the competition is huge. The limits are 12 hours in length or 128 GB of space, whichever comes first.<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-2777\" src=\"https:\/\/www.animatedvideo.com\/blog\/wp-content\/uploads\/2021\/04\/img000003.png\" alt=\"\" width=\"628\" height=\"419\" srcset=\"https:\/\/www.animatedvideo.com\/blog\/wp-content\/uploads\/2021\/04\/img000003.png 628w, https:\/\/www.animatedvideo.com\/blog\/wp-content\/uploads\/2021\/04\/img000003-300x200.png 300w, https:\/\/www.animatedvideo.com\/blog\/wp-content\/uploads\/2021\/04\/img000003-300x200@2x.png 600w\" sizes=\"(max-width: 628px) 100vw, 628px\" \/><\/p>\n<p>Instagram focuses on visual content, including photos and videos. There are multiple ways to upload your materials \u2013 publications, stories, highlights. Each type requires a different content format in terms of size and length, so remember to optimize your ideas properly. Stories accept videos up to 15 seconds long, while for regular publications, the limit is 1 minute.<\/p>\n<p>Facebook is more serious than Instagram because it doesn\u2019t have a general focus on one type of content. There are long texts, pictures, videos, stories, live streams, and a lot of other ways to share your opinion. Videos can be up to 240 minutes long. You can also integrate YouTube content when publishing.<\/p>\n<p>Twitter is mostly used for short texts, although videos are also acceptable. The maximum video length is 2 minutes 20 seconds, so make sure your content is optimized properly.<\/p>\n<p>We would recommend focusing on Instagram and Facebook because promoting your brand there is somewhat easier from the beginning.<\/p>\n<h4>Video promotion tips<\/h4>\n<p>Finally, you\u2019ve made content with quality edits and found where to publish it. How do you promote a video? Without promotion, nobody will be able to see your creation. That is why you should at least get to know the basics.<\/p>\n<p><strong>Optimize your content<\/strong><\/p>\n<p>We\u2019ve previously mentioned the length limits for several platforms. Note that they also have certain requirements to size, including length and width.<\/p>\n<p>If your content doesn\u2019t meet those terms, it is unlikely that your video will be popular within the service. Imagine yourself being the user \u2013 you\u2019d definitely want to watch optimized stuff.<\/p>\n<p><strong>Use thumbnails<\/strong><\/p>\n<p>Do you know what a thumbnail is? That\u2019s the preview picture you see before watching a video. It\u2019s a great tool for all social media because you get a chance to show an extremely tense moment, something intriguing, or clickbaiting.<\/p>\n<p>Instagram users often use thumbnails to write the topic of the video. This helps others know what they are going to watch in advance.<\/p>\n<p><strong>Add hashtags<\/strong><\/p>\n<p>Everyone knows that hashtags increase engagement. This is related to all social media. Hashtags are something like a search tool; they\u2019re very similar to keywords.<\/p>\n<p>Instagram lets you add up to 30 hashtags, YouTube accepts 3, and Facebook has no direct limits, although it is recommended to use 10-30 keywords.<\/p>\n<p><strong>Share your YouTube videos<\/strong><\/p>\n<p>When you publish something on YouTube, make sure you let your community on Facebook, and other media know about it. You never know that way the recommendations will work, so it is best to do all you can to promote the content manually.<\/p>\n<p><strong>Interact with comments<\/strong><\/p>\n<p>Apart from using videography tricks, you should also remember that your audience is real people. The more you interact with them, the greater their loyalty will be.<\/p>\n<p>Leave reactions and answer questions. This will make the algorithm post your content higher and encourage users to write more.<\/p>\n<h4>The choice is yours!<\/h4>\n<p>Will you create commercial, professional, or blog videos? The services that we\u2019ve mentioned help you do more than that!<\/p>\n<p>Remember to follow our tips regarding preparation, shooting, and editing for the best results. These tricks should help you improve the quality of your creations.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Did you know that 54% of users would love to see more video content from brands and businesses they support? This is an excellent opportunity to engage with your audience and boost loyalty. Companies use hundreds of videography tricks to increase sales, brand awareness, engagement and broaden their customer base. Read on to learn more! 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