The world is vertical now. Horizontal videos are pass\u00e9. Slowly and steadily, we are proceeding towards the vertical video era.<\/p>\n
Vertical video, the dominant format of mobile video trends is a taller form of productions than it is wide. Ideally created for portrait mode presentation, instead of landscape format, the video is rotated 90 degrees and is presented at an aspect ratio of 9.16 when you hold your video upright.<\/p>\n
Imagine you are holding your phone and browsing Facebook<\/a>. Each time you come across a video, youare required to flip the phone to get a better view. The process goes on and after some time you get world-weary and discontinue watching the video.<\/p>\n Sounds familiar?<\/p>\n Yes, it\u2019s common.<\/p>\n Now and then our consumers face such a situation and eventually this adds to the frustration level of the already existing lower attention span. So, the outcome – you keep losing valuable traffic.<\/p>\n According to Deloitte Global Mobile Consumer Trend<\/a>s, every country has at least 90 percent of mobile phone penetration. Needless to say, today, mobile is one of the most pervasive and indispensable tools that every second person in the world get benefited from.<\/p>\n The key trends state that Smartphone addiction is one of the greatest of all obsessions. More than one-third of consumers worldwide are found to check their phone within five minutes of waking up. Also, it was researched that 20% of them check their phone more than 50 times a day.<\/p>\n The report also puts forth that there are 5.11 billion unique mobile users today.<\/p>\n So, you can\u2019t deny the importance of vertical video today. Here 5 vertical video trends for competent marketing you should not ignore:<\/p>\n There’s no denying that vertical videos have become the king of all kinds of videos. Since we hold our phones vertically most of the times, we prefer viewing all mobile contents, including videos exactly in the same manner.<\/p>\n Here’s an interesting overview on this matter, Earlier producing videos vertically was considered to be ridiculous. The vertical video trend was frowned upon and hence, only 14% of video views were generated during the initial time of a vertical video. But by the beginning of 2018, this video type had risen and finally, the world has been witnessing phenomenal growth of 58%<\/a> of vertical viewing.<\/p>\n This data is enough to prove that we need a\u00a0vertical video to grab the attention<\/a> of our target audience.<\/p>\n Vertical videos are one of the significant trends for social media platforms today. All the leading channels have been embracing vertical videos due to the fact that more and more people are using mobiles to access social media. Naturally, the concept of desktop users have reduced to a considerable minimum.<\/p>\n Surprisingly, horizontal videos too now seem strange and discordant.<\/p>\n The Next Web<\/a>, a website and annual series of conferences focused on new technology and start-up companies in Europe published in its blog \u2018Digital Trends 2019<\/a>: Every single stat you need to know about the internet\u2019 that since January 2019 around 3.26 billion people have been using social media on mobile devices. A growth of 297 million new users is seen every year, with an increase of more than 10%.<\/p>\n The social networks are not only mobile-friendly, but they are optimized for mobile experiences.<\/p>\n It\u2019s interesting to know that in 2017, Facebook, Instagram Twitter, Snapchat and YouTube all decided to remove black bars on vertical videos to give users more pleasant viewing experience.<\/p>\n In this regard, every social media has set down its own specific rules. For example, Instagram<\/a> recommends you to leave roughly around 14% of the top and bottom<\/a> of the video without text or logos while creating a promotional video.<\/p>\n While according to LinkedIn<\/a>, you can share vertical videos for organic content only. Market surveys have underlined that 57% of LinkedIn users<\/a> are on mobile; hence opting for a vertical format for LinkedIn is always the best option indeed.<\/p>\n You will also be amazed to know that vertical video ads are growing at a faster pace. The trend has been bringing significant ROI and that\u2019s the reason advertisers have now started to understand that orientation matters a lot when it’s about engaging more and more viewers. Naturally, something awe-inspiring like vertical videos always do the wonder.<\/p>\n According to Dan Grossman<\/a>, former VP of platform partnerships at VaynerMedia- when more of the viewing screen is used up, people get less distracted and this captures the viewer’s attention instantly.<\/p>\n emarketer <\/a>predicted in its recent trends and statistics report -over the next few years, mobile video ad spending will grow steadily. New ad units and formats such as 6-second nonskippable ads, rewarded ads and vertical ads will also witness a significant rise.<\/p>\n YouTube Ads vs. TV Ads<\/strong><\/em><\/p>\n With people spending more time online, speculations are there will be a sharp decline in TV viewership.<\/p>\n Needless to say, over the years, we have been witnessing a continuous shift towards video streaming services and platforms like YouTube and Netflix<\/a>. So, it’s not too early to say that YouTube ads will eventually replace TV advertisements.<\/a><\/p>\n Hail Advertisers! Why not burn your midnight oil to create Vertical Videos on YouTube?<\/p>\n Vertical videos are not only for video marketing. There is more to it- fabricating content for a vertical space has endless creative possibilities. Graphic designers have been producing eye-catchy product displays using the gist of vertical videos. When it’s about storytelling, dividing up the vertical space is sure to create more opportunities.<\/p>\n Splitting up a screen in half or creating a grid shows different angles or multiple products at the same time. In addition to that, creative designers can help indicate dominance or importance, guiding viewers to the most essential part of the video.<\/p>\n Secondly, as creativity knows no bounds, a graphic designer plays with type and design to produce a masterpiece.<\/p>\n1. Mobile Viewers Hold Their Device Vertically Most Of The Time<\/strong><\/h2>\n
2. Social Networks Have Started To Cash In Vertical Videos\u00a0<\/strong><\/h2>\n
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3. Advertisements Presented In Vertical Videos Seem To Convert Better\u00a0<\/strong><\/h2>\n
4. Graphic Artists are Taking Advantage of Vertical Videos To Showcase Products<\/strong><\/h2>\n